TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

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TBEX

TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers, featuring Amy Moore

Formation Voyages Business

Creative Pitching for
Experienced Travel Bloggers
Amy Moore
@everywhereamy

You've Got the Press Trip
Down.... Now What?

Components of a
Successful Pitch
•Research
•Really Clear Communication
•Return on Investment (ROI)
•Realism

Blogger Case
Studies
•Mara Gordon - Back to Ski
•Matt Gibson - Best in the West
•Kara Williams - Sage Wanderers
•Gary Arndt - German UNESCO

Values
• Know When to Hold Them
• Know When to Fold Them
• Know When to Walk Away
• Know When to Run

Creativity
• You are your own worst enemy

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TBEX 2013 Toronto Creative Pitching for Experienced Travel Bloggers

1. Creative Pitching for Experienced Travel Bloggers Amy Moore @everywhereamy

2. You've Got the Press Trip Down.... Now What?

3. Advertising/Sponsorship Philosophies

4. Components of a Successful Pitch •Research •Really Clear Communication •Return on Investment (ROI) •Realism

5. Blogger Case Studies •Mara Gordon - Back to Ski •Matt Gibson - Best in the West •Kara Williams - Sage Wanderers •Gary Arndt - German UNESCO

6. Blogger Case Studies •Mara Gordon - Back to Ski •Matt Gibson - Best in the West •Kara Williams - Sage Wanderers •Gary Arndt - German UNESCO

7. Values • Know When to Hold Them • Know When to Fold Them • Know When to Walk Away • Know When to Run

8. Creativity • You are your own worst enemy