Quick and Easy Ways to get Video on your Blog (without the film-school training) by Heather Cowper

1. Quick and easy ways
to get Video
on your blog
(without the film-school training)
Heather Cowper
@heathercowper

2. Video – why should you care?
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Enriches the audience experience
More ways for people to find you
Video will help your search engine results
Your sponsors will love you
Everyone’s into it
It’s fun and not as hard as you think
@heathercowper

3. Film school v Quick & Easy videos
Once upon a time you needed…
Now all you need is…
@heathercowper

4. Get more views –
it’s more about content than quality
Why is this video more popular …
Than this one?
650
650
11,000
11,000
ss
rince
lP
Roya
13,700
13,700
rg
enbu
Goth
A
ss
ince
Pr
deus
ma
1700
1700
ey
erns
Gu
@heathercowper

5. So what gear do I need?
It used to be expensive
to make videos
Your Smartphone is
your friend
@heathercowper

6. Golden rules for
professional looking videos….
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Ban the wobbles
Ration the zoom and pan
Vary the shots (close-up, med-shot, long-shot)
Put yourself in the picture
Film with your ears as well as your eyes
Keep it short & snappy
@heathercowper

7. Cool apps & tools
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Vine & Instagram Video
I-Movie
Qwiki
Directr
Google Hangouts
Screenr, Screencast-o-matic
@heathercowper

8. Easy video formats to try
• Panorama
• Hotel review
• Music or dance
• Presenter + scenes
• How to/Tips

9. Where to find royalty free music that’s free
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incompetech.com
Check MyBloggingJourney.com
audionautix.com
for other free music resources
musicalley.com
Tip: Use music that’s OK with
joshwoodward.com
YouTube advertising if you can
freemusicarchive.org
soundcloud.com
youtube.com/audiolibrary
@heathercowper

10. Leverage the value your videos
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Brand your videos & video channels
Choose your titles carefully
Tag your videos
Locate your videos
Link to your videos
@heathercowper

11. Share your videos
• On your blog
• Via your social media channels
• Youtube
• Other video hosting sites Tripfilms, Vimeo
• Other blogs
@heathercowper

12. Your TBEX Smartphone Challenge
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Download a video smartphone app
Try Vine, Qwiki or Directr if you have an iPhone
Make a mini video of whatever you fancy
Share your mini video on Twitter #TBEXvideo
I’ll feature or link to them all in my article
@heathercowper

13. You can find this presentation at
Mybloggingjourney.com/TBEXVideo
Slideshare.net/Heathercowper
You can find me in Bristol and at
Heatheronhertravels.com
Mybloggingjourney.com
@heathercowper
heather@heatheronhertravels.com