The Social Media Command Center/Control room is a dead end | buzzient
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Center/Control Room is a Dead End
January 26, 2013 Recent Blog Posts
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There’s been a lot of conversation about Social Media Command Centers in the past. As 2013 emerges, lessons learned Loyalty M&A Open Social
we believe at Buzzient that this is going to be shown to be a dead end. In reality, social media data for Enterprise Oracle Press Radian6 Retail
customer care and other purposes needs to be a part of the application experience, and not a standalone Salesforce.com sentiment Siebel siebel crm
“department”.
Social CRM SocialCRM social
Remember DotCom subsidiaries? These were the specialized groups in the company that “handled” the
social enterprise
customer
internet in the late 90′s. If you wanted to post something outside the corporate firewall, you had to go
applications Social Media
through these gatekeepers. DotCom groups were also chartered with figuring out the internet business Social Media
Socialmedia
model for the corporation. In the meantime, normal everyday use of the internet was actively discouraged Analytics social media
unless sanctioned.
integration Social Media Management
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