This document discusses seller traffic reports and how they can automatically inform home sellers of the number of virtual showings on their property. It provides step-by-step instructions on setting up online seller advantage reports through various platforms like HomesaleCenter.com to generate customized email reports for sellers with details on online activity and local market comparisons. Contact information is also included for additional training resources and technical support.

1. Seller Traffic Reports
PROGRAMS & SERVICES TRAINING
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2. Benefits
• Eliminates the #1 complaint of sellers: “I don’t
hear from my agent enough!”
• Automatically informs sellers of the number of
virtual showings on their home
• Saves the agent time
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3. What’s a Virtual Showing?
Live Showing
Virtual Showing
Period: 1914 - 2014
Period: 2009 - 2014
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4. What Sellers Want Most from Real Estate Agents *
Service
Percentage
Help sell home within specific time frame
22%
Help seller market home to potential buyers
21%
Help find a buyer for home
19%
Help price home competitively
18%
Help seller find ways to fix up home to make it more competitive
10%
Help with negotiation and dealing with buyers
5%
Help with paperwork / inspections / preparing for settlement
3%
Help seller see homes available for purchase
1%
Help create and post videos to provide tour of home
1%
Other
1%
* Profile of Home Buyers and Sellers 2012, National Association of REALTORS®
40%
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5. Reports Available
PrudentialRealEstate.com and
PrudentialProperties.com
PrudentialHomesale.com and
your agent website (if applicable)
Available if you have Realtor.com
Agent Showcasing
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6. Setting up OSA Reports
Internet
Explorer
Google
Chrome
Mozilla
Firefox
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7. Setting up OSA Reports
1. www.HomesaleCenter.com
2. Click on the ‘OSA’ icon
3. Click ‘Online Seller Advantage’ under ‘Technology
Links’
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8. OSA Reports
Click on ‘Enhance
and Service Your
Listing’ to start
the process
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9. OSA Reports
• If this is 1st time
logging in, you
need to claim your
listings
• Click on ‘Manage
Listings’ tab
123 Main Street, Chambersburg
• Type one listing address into the address bar and search
• Listings will automatically feed into the system
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10. OSA Reports
• Click on the ‘My
Listings’ tab to view
all your listings
• To set up automatic
seller e-mail
reports, click ‘Set
up seller email’
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11. OSA Reports
• Enter Seller’s name
• Enter Seller’s e-mail
address
• Enter frequency
• Do you want to receive a copy?
• Scroll down page to select area
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12. OSA Reports
• Specify what area to
search by selecting ‘Map
Search’ or ‘Radius Search’
• Scroll down page
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13. OSA Reports
• Check all sections to
include in report
• Modify types of
properties to include
in report
• Check ‘Maps’ and
‘Graphs’ boxes
• Click ‘Submit’
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14. OSA Reports
View Property
Map with
Competition
Online Activity
Branded
to Agent
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15. DeltaNet Seller Report
• Log in to ‘Homesale Center’
• Go to the ‘Listings’ tab and select ‘Active Listings’
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16. DeltaNet Seller Report
• Look under the ‘Seller Reports’ column and click ‘None Set’
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17. DeltaNet Seller Report
• Click ‘Setup Report to a Seller’
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18. DeltaNet Seller Report
• Type in seller’s name and e-mail address
• Click ‘Next Step’
Tom
Blefko
tblefko@comcast.net
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19. DeltaNet Seller Report
• Confirm seller by checking the box
• Click ‘Next Step’
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20. DeltaNet Seller Report
• Select options from drop down menus next to ‘Sent To’
and ‘Send On’
• Click ‘Finish’ to save
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21. DeltaNet Seller Report
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22. REALTOR.com Reports
• Company’s listings are automatically upgraded
for FREE
• REALTOR.com Agent Showcase is an upgrade
• Prudential Homesale agents receive a discount
• Contact Jen Brown Wilson for details
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23. REALTOR.com Reports
• Listing Report
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24. REALTOR.com Reports
• Monthly Listing
Trends
• Standard views
& Mobile views
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25. REALTOR.com Reports
• Weekly Listing
Breakdown
• Spot activity
trends
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26. REALTOR.com Reports
• Search results
• Detail views
• Print, forward,
directions
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27. Additional Resources
Jen Brown Wilson, Project & Training Manager
Direct: (717) 286-9906
E-Mail: Jennifer@PrudentialHomesale.com
Access ‘Seller Reports’ training video located in
TeamHomesale
PREA Affiliate Assistance Hotline
Direct: (888) 732-5778
E-Mail: preaaah@HSFranchise.com
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28. Instructor
Tom Blefko is a real estate broker with over thirty years experience in
all facets of the residential and commercial real estate industry
including sales, leasing, office management, property management,
development, construction and training. During the course of
his career, he has been an award-winning salesperson and assisted
other agents in negotiating and closing over one thousand real estate
transactions.
Contact Information: Tom Blefko, Associate Broker
Prudential Homesale Services Group
Cell: (717) 587-6600
E-Mail: TBlefko@PrudentialHomesale.com
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