Contenu connexe Plus de Tim Brunelle (20) Conversations About the Future of Advertising, #2 with: Valeria Maltoni, Conversation Agent1. Conversations About the Future of Advertising
Potable Marketing
Valeria Maltoni
MCAD + MIMA
March 3, 2008
Conversation Agent
www.ConversationAgent.com 5. Got Point of View?
© 2008 Valeria Maltoni, ConversationAgent.com 6. Computing is Social
Branded applications
Connected anywhere
Designed interactions
© 2008 Valeria Maltoni, ConversationAgent.com 10. Right Size Marketing
Market-driven
Measurable
Honest and real
Effective
© 2008 Valeria Maltoni, ConversationAgent.com 11. New Marketing
Demand Demand
fulfillment generation
and much more...
© 2008 Valeria Maltoni, ConversationAgent.com 12. Stories Shape our Reality
Blog Action Day
© 2008 Valeria Maltoni, ConversationAgent.com 13. Stories - Location
Megacities
Tribal signals
© 2008 Valeria Maltoni, ConversationAgent.com 14. Stories - The Hire
More than 100 M views
2001 by Fallon (Minneapolis)
© 2008 Valeria Maltoni, ConversationAgent.com 15. Mobility
Love affair with screens
Context
Touch
Sound
© 2008 Valeria Maltoni, ConversationAgent.com 16. Semantic Web
Dealing with data & bandwidth
Growing from networks to communities
Impacting selling - opt-in/permission
© 2008 Valeria Maltoni, ConversationAgent.com 17. Semantic Web
Very granular tags
Browser sorts inventory
Across many suppliers
User centric
© 2008 Valeria Maltoni, ConversationAgent.com 18. Social B2B
Public relations
Tags
Web content
Customer portals
© 2008 Valeria Maltoni, ConversationAgent.com 19. Agency Selection Criteria
Flexibility + Ability to handle the truth
Accountability + Research-based
Ability to think and do + resources allocated
Adaptability + observation
Customer-centric process + attitude
Knowledge of social media
© 2008 Valeria Maltoni, ConversationAgent.com 21. What is Conversation Agent
Idea - marketing, communications, and
participation as one
Agens, agentis (Lat.) - effective, expressive,
action verb
Language - connection vs. transaction
© 2008 Valeria Maltoni, ConversationAgent.com 22. “The future cannot be
predicted - it has to be
created.”
- Riddestråle/Nordström
© 2008 Valeria Maltoni, ConversationAgent.com 23. Conversations About the Future of Advertising
Potable Marketing
Valeria Maltoni
MCAD + MIMA
March 3, 2008
Conversation Agent
www.ConversationAgent.com