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Telecentre Multimedia
Academy
(TMA)
Funded under Grundtvig Multilateral Projects, Development of Innovation,
4.2.1 Acquisition of key competences through adult education
Peter Palvolgyi
Opatija, Croatia
15 September 2013
• Co-financed by the European Commission’s
Lifelong Learning Grundtvig Programme
aimed at the acquisition of key competences
through adult education
• Implemented by Telecentre-Europe and its
member organisations in Croatia, Serbia,
Hungary, Romania, Lithuania, Latvia and
Spain
• November 2012 – October 2014
Project supported by the EC
• Telecentre-Europe is a network based in Brussels,
Belgium, representing European telecentres.
• Telecentres are community-based organisations
that strenghten digital skills in order to foster
social inclusion and empowerment of people.
• Telecentre-Europe has 39 member organisations
in 28 different European countries, directly
representing around 15,000 telecentres and
many other e-inclusing actors.
Telecentre-Europe
• Improve learning opportunities for adult
learners on media literacy.
• Establish reference points for media literacy
learning in 7 participating countries.
• Increase telecentres training capacity through
multimedia education.
Aims of Telecentre Multimedia Academy
1. Conduct research to discover successful
methods and programmes fostering the
acquisition of media literacy skills.
2. Design a learning pathway on media literacy for
adult learners.
3. Develop learning materials and provide tutorials
for teachers for the implementation of the
learning pathway.
4. Pilot the training programme in 7 countries
5. Establish and equip Telecentre Multimedia
Academies in 7 countries.
Objectives of Telecentre Multimedia Academy
1. Information gathering and critical analyses
2. Photography and photo editing
3. Audio-visual production, editing and
distribution
4. Media presentation
5. Project management
Media literacy learning framework
• 140-hour training programme to develop
• Modular approach
• Two levels: basic and advanced
• Training of 14 trainers (2 per country)
• Training of 70 learners (10 per country) who
will finalise one full course (either basic or
advanced)
Training programme
• Extensive review of the present learning
offers in 7 countries and at European level in
the field of media literacy for adult learners as
well as to identify the needs of clients
• Methodology included desk and field reserach
• Stakeholder analysis through interviews and
questionnaires
• EU policies in the field, EU qualification
frameworks and certification standards
Research on media literacy programmes
• Shorter programmes mainly focus on personal
development, longer programmes on
improvement of professional skills.
• Media literacy programs in 7 countries
according to qualification:
– Academic 19%
– Vocational 13%
– Informal 68%
Main findings of desk research
The most popular learning programs
Academic higher education programs
– Computer graphic, visual communication and media design
– Computer science, telecommunications and informatics
– Digital film making and photography course
Vocational and non-formal education programs
– Web design technologies and programming
– Computer graphics and visual communication design
– The fundamentals of photo, video and audio processing
• Identify best practices and training needs in
the field of media literacy for adults and to
find out right curriculum and training content.
• 205 training providers were interviewed in 7
countries:
– Media literacy is main focus: 40%
– Some media literacy provided: 50%
– Media literacy is marginal: 10%
Field research
Target groups
115
60
39
57
19
15
12
47
17
11
0 20 40 60 80 100 120 140
Young people (<25)
Adults (25-45)
Senior people over (>45)
Unemployed people
Public sector employees
Entrepreneurs
Migrants and ethnic minorities
Women
NGO/Volunteer organizations & staff
People with a disability
Motivations
42%
69%
33%
49%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Find or create a job related to media
literacy
Acquire or improve specific
competences/vocational training
Prepare for self-
employment/entrepreneurship
Personal development, not directly linked
to job opportunities
• To understand how different content
(text, images, audio, video) is created
• To learn about which software/application fits
the best to the kind of content to be created
• To learn how to edit content created by
him/herself or by others
• To develop a confidence in content creation as
well as explore new
technologies, methods, ways and formats
Desired knowledge and skills
• The report is about to be published and will
be available for free download from the
project website:
http://tma.telecentre-europe.org
Report
Thank
16
for your attention!

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Telecentre multimedia academy ppt.

  • 1. Telecentre Multimedia Academy (TMA) Funded under Grundtvig Multilateral Projects, Development of Innovation, 4.2.1 Acquisition of key competences through adult education Peter Palvolgyi Opatija, Croatia 15 September 2013
  • 2. • Co-financed by the European Commission’s Lifelong Learning Grundtvig Programme aimed at the acquisition of key competences through adult education • Implemented by Telecentre-Europe and its member organisations in Croatia, Serbia, Hungary, Romania, Lithuania, Latvia and Spain • November 2012 – October 2014 Project supported by the EC
  • 3. • Telecentre-Europe is a network based in Brussels, Belgium, representing European telecentres. • Telecentres are community-based organisations that strenghten digital skills in order to foster social inclusion and empowerment of people. • Telecentre-Europe has 39 member organisations in 28 different European countries, directly representing around 15,000 telecentres and many other e-inclusing actors. Telecentre-Europe
  • 4. • Improve learning opportunities for adult learners on media literacy. • Establish reference points for media literacy learning in 7 participating countries. • Increase telecentres training capacity through multimedia education. Aims of Telecentre Multimedia Academy
  • 5. 1. Conduct research to discover successful methods and programmes fostering the acquisition of media literacy skills. 2. Design a learning pathway on media literacy for adult learners. 3. Develop learning materials and provide tutorials for teachers for the implementation of the learning pathway. 4. Pilot the training programme in 7 countries 5. Establish and equip Telecentre Multimedia Academies in 7 countries. Objectives of Telecentre Multimedia Academy
  • 6. 1. Information gathering and critical analyses 2. Photography and photo editing 3. Audio-visual production, editing and distribution 4. Media presentation 5. Project management Media literacy learning framework
  • 7. • 140-hour training programme to develop • Modular approach • Two levels: basic and advanced • Training of 14 trainers (2 per country) • Training of 70 learners (10 per country) who will finalise one full course (either basic or advanced) Training programme
  • 8. • Extensive review of the present learning offers in 7 countries and at European level in the field of media literacy for adult learners as well as to identify the needs of clients • Methodology included desk and field reserach • Stakeholder analysis through interviews and questionnaires • EU policies in the field, EU qualification frameworks and certification standards Research on media literacy programmes
  • 9. • Shorter programmes mainly focus on personal development, longer programmes on improvement of professional skills. • Media literacy programs in 7 countries according to qualification: – Academic 19% – Vocational 13% – Informal 68% Main findings of desk research
  • 10. The most popular learning programs Academic higher education programs – Computer graphic, visual communication and media design – Computer science, telecommunications and informatics – Digital film making and photography course Vocational and non-formal education programs – Web design technologies and programming – Computer graphics and visual communication design – The fundamentals of photo, video and audio processing
  • 11. • Identify best practices and training needs in the field of media literacy for adults and to find out right curriculum and training content. • 205 training providers were interviewed in 7 countries: – Media literacy is main focus: 40% – Some media literacy provided: 50% – Media literacy is marginal: 10% Field research
  • 12. Target groups 115 60 39 57 19 15 12 47 17 11 0 20 40 60 80 100 120 140 Young people (<25) Adults (25-45) Senior people over (>45) Unemployed people Public sector employees Entrepreneurs Migrants and ethnic minorities Women NGO/Volunteer organizations & staff People with a disability
  • 13. Motivations 42% 69% 33% 49% 0% 10% 20% 30% 40% 50% 60% 70% 80% Find or create a job related to media literacy Acquire or improve specific competences/vocational training Prepare for self- employment/entrepreneurship Personal development, not directly linked to job opportunities
  • 14. • To understand how different content (text, images, audio, video) is created • To learn about which software/application fits the best to the kind of content to be created • To learn how to edit content created by him/herself or by others • To develop a confidence in content creation as well as explore new technologies, methods, ways and formats Desired knowledge and skills
  • 15. • The report is about to be published and will be available for free download from the project website: http://tma.telecentre-europe.org Report