1. Music video Lesson 2 L.O- To understand the importance of visuals and lyrics within music video

2. Andrew Goodwin Suggested several conventions of music videos that the audience should be aware of. Thought beats-seeing the sound Narrative and performance Star image Relation of visuals to the song Technical aspects of music video

3. Visuals and the lyrics In the lesson today we will be focusing on the connection drawn by Goodwin, between the lyrics of the song and what we see on screen. By the end of the lesson you will understand the links he suggests between lyrics and visuals

4. What do you mean? Visuals = what we see on screen Lyrics = the words of the song

5. Task- the lyrics Listen to the following song without seeing the video Using the lyrics complete the following task: Task Draw a brief storyboard or write a brief description about what you think you would be seeing on screen.

6. The visuals Watch the video http://www.youtube.com/watch?v=nUttSVG99BM Were you right? There may be three types of links between lyrics and visuals.

7. Lyrics and visuals Goodwin suggests that there is a relationship between visuals and the lyrics The relationships may be: Illustrative Images are used to represent the lyrics and genre, perhaps like a metaphor For example the film we saw before would be an example of illustrative. http://www.youtube.com/watch?v=0csLlzdhAPk

8. 2. Amplifying (literally interpreting the words and exaggerating them. Often images are repeated and drummed into the audiences heads ) New layers of meaning may be added to the song http://www.youtube.com/watch?v=8V3qa1FTUYo http://www.youtube.com/watch?v=p_MuUcxHATo If you like it then you should have put a ring on it

9. 3 .Contradicting (opposing the lyrics. The video will have nothing to do with the song) This may also be called disjuncture The video will have nothing to do with the actual song lyrics and they are not trying to create meaning. http://www.youtube.com/watch?v=uhDl5DCzp2I&feature=related

10. Task Considering the video we previously watched. What style of video would you now suggest that was? The Doves – there is no fear is a ……………style of music video because………………..

11. Name the style http://www.youtube.com/watch?v=dTAAsCNK7RA http://www.youtube.com/watch?v=DHFFol-8REI http://www.youtube.com/watch?v=u7K72X4eo_s http://www.youtube.com/watch?v=GemKqzILV4w

12. Analysing existing songs

13. Task Up load to your blog, the information that you have found out today Use examples that you know to show the different styles of video