Presentation by Tom Ciesielka at the Public Relations Society of America Suburban Chicago Chapter on June 12, 2012.

1. Presented by
TC Public Relations

3.  N – No news value
 U – Unimportant information
 T – Too lengthy
 S - Stalking

5. Ask yourself: What are the messages
about my company/client that
transcend the news?

7. 1. News
Analysis
4. Track 2. Client
proprietary response
media list
3. Message

8. Once upon a
time………..

9. Ask your client for a brief analysis
of the issue and to write out a
couple paragraphs in response to
where the story is currently at and
where it is likely to go.

11. “While I don’t
have anything
worth giving
you, trust me
anyway. ”

12. I’m here to
help provide the
best sources
available

13. Dear [insert reporter’s name],
I saw your article about [insert topic] today in
the [insert publication]. Here’s information
from another point of view that can help you as
the story progresses…..”

14. X

16.  N – Notice
 E – Editorialize
 W – Wait
 S – Save contacts

17. Tom Ciesielka
312-422-1333
tc@tcpr.net