Make Your Accountants Media Stars: A Primer On Securing Speaking and Writing Opportunities
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"Make Your Accountants Media Stars: A Primer On Securing Speaking and Writing Opportunities" presented at the Association for Accounting Marketing in Chicago by Tom Ciesielka of TC Public Relations.
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Make Your Accountants Media Stars: A Primer On Securing Speaking and Writing Opportunities
- 1. Make Your Accountants Media Stars Presented by TC Public Relations September 22, 2011
- 2. The Evolution to Stardom
- 3. So, how do we do this?
- 4. Step One Ask yourself: Why be a media star?
- 5. Expert among peers and alliances? Showcase expertise to clients and prospects? Expectations for ROIT (Return on Invested Time)? Options
- 6. By 2013, public relations spending will be up to 8 billion dollars, which is a 55% increase from 2008, according to the annual Communications Industry Forecast by private equity firm Veronis Suhler Stevenson (VSS). The $8 billion figure – cited in an Economist article on the vitality of the industry – contains $3 billion that will be spent on word-of-mouth marketing, which includes social media outreach. Does it matter?
- 8. Earned Media: Scheduling Your Concert Tour
- 9. Trends in the accounting industry Earned Media: Scheduling Your Concert Tour
- 10. A 2008 study of news stories in U.K. newspapers found that more than half contained mostly PR material. A study in the Columbia Journalism Review found that more than half the stories in an edition of The Wall Street Journal“were based solely on press releases.” USA Today
- 11. Seasonal evergreen topics Earned Media: Scheduling Your Concert Tour
- 12. Showtime Step Three: Showtime
- 13. “As trade media continues its precipitous decline and the importance of domain experts grows, marketers are increasingly courting these influencers.” Social Marketing to the Business Customer Build a Blog
- 14. And it’s not just those Fortune 500 companies getting into social media, either.
- 15. Publish Yourself or Get Published
- 16. Live Is Where the Action Is
- 17. Top Tier Marketing Tactics for Professional Services1 Developing more business from current/past clients Small-scale seminars (interactive webinars) Speeches at client industry meetings Articles in client-oriented trade press 1Adapted from Managing the Professional Services Firm by David Maister
- 18. Name one takeaway from today’s program Points to Ponder
- 20. Tom Ciesielka 312-422-1333 tc@tcpr.net
Notes de l'éditeur
- Ask Audience about expectations for the presentation. Ask who work s at firm that has experience with media relations/
- QUIZ AND CANDY PRIZE (MILLION $ BAR): Who can tell me what “Hollywood Accounting” Means? Transition to three step process: Why? WHAT ARE THE OPPORTUNITIES? AND SHOWTIME .
- What are some seasonal evergreen issues in the accounting industry? External auditingInternal auditing, Chief Financial Officer and accounting officer topics, Comptroller/Controller, Invoice and sales order processing, Financial reporting, Tax compliance, Risk management, Auditing , Budgeting,
- SECOND QUIZ FOR MILLION $ BAR: In 1494, Father Luca Pacioli, a Franciscan monk and world-class mathematician, wrote a book titled Summa Mathematical. In an appendix to the book is the first recorded description of double-entry bookkeeping as we think of it today. A close friend of Father Luca Pacioli illustrated the book,. Can you name the famous artist who did the illustrations? Leonardo DaVinci.