New Online Ad Platform MAX Recommends Publishers Monetize Inventory

A New Online Monetization Platform We Call MAX Client Name On Line Advertising Proposal Recommendation April 6, 2009

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.MathewsMarketing.com

Unparalleled Access to High-Quality Inventory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MaX Media Services has the ability to reach more than 150 million US users through a diverse array of sources www.MathewsMarketing.com Marketplaces Direct Publishers Ad Networks MaX Media Services

Basic Objectives of the MaX exchange www.MathewsMarketing.com ,[object Object],[object Object],[object Object],[object Object]

How MaX Works…. www.MathewsMarketing.com Advertisers Websites Publishers Market 6 1. Publishers pass inventory to the Market 1 2. The Market enriches the impression with relevant data 3. The data-enriched impression is sent to advertisers 3 4. Advertisers bid on the impression and provide targeted creative 4 5. The Market determines the winning bid and creative via an auction mechanism 5 #1 #2 #3 6. The winning creative is displayed on the publisher’s site 2 Data

Market Features for Advertisers Publishers participating in the MaX exchange market come from the network of over 200,000 websites that use the MaX ad server, or from other high-quality sites selected by MaX . www.MathewsMarketing.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MaX Exchange’s Immense array of publishers www.MathewsMarketing.com

MaX Premium Publishers, Premium Inventory www.MathewsMarketing.com

Technology and Data Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.MathewsMarketing.com

Targeting Features for Advertisers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.MathewsMarketing.com

Robust Reporting, Deep Insight into Performance. REPORTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.MathewsMarketing.com

About Mathews Mathews Marketing has been a leader in marketing research and highly-targeted marketing solutions for over 100 years. Mathews Marketing began as the Julius Mathews Special Agency in 1892 originally representing newspapers, first in New England, then nationally. As media options grew and evolved so did Mathews, but one thing has remained constant – “Know your customer”. Unparalleled market research as always been the secret to Mathews success and longevity. Regardless of media, if you know your customer, then you’ll know how to reach them – it’s that simple. This is why some of World's top brands, like British Airways, Holland America Cruise Lines, Mercedes, Land Rover, Volvo and many more have trusted Mathews with their marketing challenges. Mathews is pleased and exited to offer the latest media options in the most effective manner to exceed your goals. Our newest offerings include mobile display advertising, SMS marketing, hyper-targeted email, and situation-relevant SMS, email and mobile marketing. Mathews is a full-service marketing solutions provider that can help your organization thrive with meaningful, responsible and fully-accountable marketing programs. Forget the egos, forget the tech-hype, if you’re ready to talk results it’s time to talk to Mathews. Contact…XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXx www.MathewsMarketing.com Mathews Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],East Coast Steven Bogue (401) 845-6899 sbogue@mathewsmarketing.com Central Melissa Prince (972) 867-4177 mprince@mathewsmarketing.com West Coast Mark Landon (310) 517-1824 [email_address]

New Online Ad Platform MAX Recommends Publishers Monetize Inventory

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