SlideShare une entreprise Scribd logo
1  sur  7
Télécharger pour lire hors ligne
The Business of Social
From Dialogue to Distribution
June 22, 2011 - Austin, TX
The growth of
social commerce.   2
The end of
old friends?   3
Um... wow.                                                        4

                                YOY Growth
600%




450%




300%




150%




 0%
       Groupon   LivingSocial        Yelp    TripAdvisor   Expedia
For example.   5
Now what?   6
Help is on the way.
timpeter.com
twitter.com/tcpeter

Contenu connexe

En vedette

Maximizing Data to Put Personalization to Work for Your Property
Maximizing Data to Put Personalization to Work for Your PropertyMaximizing Data to Put Personalization to Work for Your Property
Maximizing Data to Put Personalization to Work for Your PropertyTim Peter
 
A Simple Approach to Digital Strategy
A Simple Approach to Digital StrategyA Simple Approach to Digital Strategy
A Simple Approach to Digital StrategyTim Peter
 
Introducing Search Engine Marketing
Introducing Search Engine MarketingIntroducing Search Engine Marketing
Introducing Search Engine MarketingTim Peter
 
How Hotel Marketers Can Use Revenue Levers to Drive Profitability
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityHow Hotel Marketers Can Use Revenue Levers to Drive Profitability
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityTim Peter
 
Social Marketing Integration: All Marketing Is Social
Social Marketing Integration: All Marketing Is SocialSocial Marketing Integration: All Marketing Is Social
Social Marketing Integration: All Marketing Is SocialTim Peter
 
The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline
The Truth: How the Social, Local, Mobile Web Affects Sales Online and OfflineThe Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline
The Truth: How the Social, Local, Mobile Web Affects Sales Online and OfflineTim Peter
 
HEDNA Social Marketing Presentation
HEDNA Social Marketing PresentationHEDNA Social Marketing Presentation
HEDNA Social Marketing PresentationTim Peter
 
Building a Brand in the Age of Google
Building a Brand in the Age of GoogleBuilding a Brand in the Age of Google
Building a Brand in the Age of GoogleTim Peter
 
Revenue Strategy: The High Cost of Ignoring Value
Revenue Strategy: The High Cost of Ignoring ValueRevenue Strategy: The High Cost of Ignoring Value
Revenue Strategy: The High Cost of Ignoring ValueTim Peter
 
2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel MarketersTim Peter
 
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Tim Peter
 
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and ResultsElements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and ResultsTim Peter
 
Putting Digital to Work
Putting Digital to WorkPutting Digital to Work
Putting Digital to WorkTim Peter
 
Digital Marketing Directions 2016: HSMAI NYC
Digital Marketing Directions 2016: HSMAI NYCDigital Marketing Directions 2016: HSMAI NYC
Digital Marketing Directions 2016: HSMAI NYCTim Peter
 
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next YearDigital Marketing Directions: Three Key Trends Driving Your Marketing Next Year
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next YearTim Peter
 

En vedette (16)

Maximizing Data to Put Personalization to Work for Your Property
Maximizing Data to Put Personalization to Work for Your PropertyMaximizing Data to Put Personalization to Work for Your Property
Maximizing Data to Put Personalization to Work for Your Property
 
A Simple Approach to Digital Strategy
A Simple Approach to Digital StrategyA Simple Approach to Digital Strategy
A Simple Approach to Digital Strategy
 
Introducing Search Engine Marketing
Introducing Search Engine MarketingIntroducing Search Engine Marketing
Introducing Search Engine Marketing
 
How Hotel Marketers Can Use Revenue Levers to Drive Profitability
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityHow Hotel Marketers Can Use Revenue Levers to Drive Profitability
How Hotel Marketers Can Use Revenue Levers to Drive Profitability
 
Social Marketing Integration: All Marketing Is Social
Social Marketing Integration: All Marketing Is SocialSocial Marketing Integration: All Marketing Is Social
Social Marketing Integration: All Marketing Is Social
 
The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline
The Truth: How the Social, Local, Mobile Web Affects Sales Online and OfflineThe Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline
The Truth: How the Social, Local, Mobile Web Affects Sales Online and Offline
 
HEDNA Social Marketing Presentation
HEDNA Social Marketing PresentationHEDNA Social Marketing Presentation
HEDNA Social Marketing Presentation
 
Building a Brand in the Age of Google
Building a Brand in the Age of GoogleBuilding a Brand in the Age of Google
Building a Brand in the Age of Google
 
Revenue Strategy: The High Cost of Ignoring Value
Revenue Strategy: The High Cost of Ignoring ValueRevenue Strategy: The High Cost of Ignoring Value
Revenue Strategy: The High Cost of Ignoring Value
 
2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers2015 Digital Marketing Directions for Hotel Marketers
2015 Digital Marketing Directions for Hotel Marketers
 
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...
Digital Marketing Directions: Three Trends Shaping 2014 Hospitality Internet ...
 
Catalonia
CataloniaCatalonia
Catalonia
 
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and ResultsElements of E-commerce: How Digital Storytelling Drives Revenue and Results
Elements of E-commerce: How Digital Storytelling Drives Revenue and Results
 
Putting Digital to Work
Putting Digital to WorkPutting Digital to Work
Putting Digital to Work
 
Digital Marketing Directions 2016: HSMAI NYC
Digital Marketing Directions 2016: HSMAI NYCDigital Marketing Directions 2016: HSMAI NYC
Digital Marketing Directions 2016: HSMAI NYC
 
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next YearDigital Marketing Directions: Three Key Trends Driving Your Marketing Next Year
Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year
 

Plus de Tim Peter

The Hidden Cost of Outsourcing Sales & Marketing to OTAs
The Hidden Cost of Outsourcing Sales & Marketing to OTAsThe Hidden Cost of Outsourcing Sales & Marketing to OTAs
The Hidden Cost of Outsourcing Sales & Marketing to OTAsTim Peter
 
Google and Hotel Distribution (2020)
Google and Hotel Distribution (2020)Google and Hotel Distribution (2020)
Google and Hotel Distribution (2020)Tim Peter
 
Digital Marketing Directions 2020
Digital Marketing Directions 2020Digital Marketing Directions 2020
Digital Marketing Directions 2020Tim Peter
 
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...Tim Peter
 
E-commerce Best Practices: Growing Your Email List
E-commerce Best Practices: Growing Your Email ListE-commerce Best Practices: Growing Your Email List
E-commerce Best Practices: Growing Your Email ListTim Peter
 
"The Rules": Social Media in Hospitality Marketing
"The Rules": Social Media in Hospitality Marketing"The Rules": Social Media in Hospitality Marketing
"The Rules": Social Media in Hospitality MarketingTim Peter
 
Myths About Mobile Marketing
Myths About Mobile MarketingMyths About Mobile Marketing
Myths About Mobile MarketingTim Peter
 
Today and Tomorrow: The Changing Customer Journey
Today and Tomorrow: The Changing Customer JourneyToday and Tomorrow: The Changing Customer Journey
Today and Tomorrow: The Changing Customer JourneyTim Peter
 
It's All E-commerce
It's All E-commerceIt's All E-commerce
It's All E-commerceTim Peter
 
Hedna keynote today and tomorrow optimized
Hedna keynote today and tomorrow optimizedHedna keynote today and tomorrow optimized
Hedna keynote today and tomorrow optimizedTim Peter
 
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing PresentationHSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing PresentationTim Peter
 
HEDNA Keynote Address - It's All Coming Together
HEDNA Keynote Address - It's All Coming TogetherHEDNA Keynote Address - It's All Coming Together
HEDNA Keynote Address - It's All Coming TogetherTim Peter
 
Branding On The Internet
Branding On The InternetBranding On The Internet
Branding On The InternetTim Peter
 

Plus de Tim Peter (13)

The Hidden Cost of Outsourcing Sales & Marketing to OTAs
The Hidden Cost of Outsourcing Sales & Marketing to OTAsThe Hidden Cost of Outsourcing Sales & Marketing to OTAs
The Hidden Cost of Outsourcing Sales & Marketing to OTAs
 
Google and Hotel Distribution (2020)
Google and Hotel Distribution (2020)Google and Hotel Distribution (2020)
Google and Hotel Distribution (2020)
 
Digital Marketing Directions 2020
Digital Marketing Directions 2020Digital Marketing Directions 2020
Digital Marketing Directions 2020
 
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...
 
E-commerce Best Practices: Growing Your Email List
E-commerce Best Practices: Growing Your Email ListE-commerce Best Practices: Growing Your Email List
E-commerce Best Practices: Growing Your Email List
 
"The Rules": Social Media in Hospitality Marketing
"The Rules": Social Media in Hospitality Marketing"The Rules": Social Media in Hospitality Marketing
"The Rules": Social Media in Hospitality Marketing
 
Myths About Mobile Marketing
Myths About Mobile MarketingMyths About Mobile Marketing
Myths About Mobile Marketing
 
Today and Tomorrow: The Changing Customer Journey
Today and Tomorrow: The Changing Customer JourneyToday and Tomorrow: The Changing Customer Journey
Today and Tomorrow: The Changing Customer Journey
 
It's All E-commerce
It's All E-commerceIt's All E-commerce
It's All E-commerce
 
Hedna keynote today and tomorrow optimized
Hedna keynote today and tomorrow optimizedHedna keynote today and tomorrow optimized
Hedna keynote today and tomorrow optimized
 
HSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing PresentationHSMAI 2013 Mobile and Social Marketing Presentation
HSMAI 2013 Mobile and Social Marketing Presentation
 
HEDNA Keynote Address - It's All Coming Together
HEDNA Keynote Address - It's All Coming TogetherHEDNA Keynote Address - It's All Coming Together
HEDNA Keynote Address - It's All Coming Together
 
Branding On The Internet
Branding On The InternetBranding On The Internet
Branding On The Internet
 

Dernier

CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DaySri Ambati
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 

Dernier (20)

CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 

From Dialogues to Distribution: The Business of Social Media