Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011
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Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011
- 1. Everyone knows how to code, now try to sell it: mobile TV example Olga Steidl, SPB Software:
- 2. What is it about?
- 3. 1 The challenges for a software developer in the mobile world
- 6. 1) Building brands 2) User engagement3) Service discoverability
- 8. Product
- 9. 120 currency-calculators from zero to 5 USD…and one of theseis yours!
- 11. Winner ADC2
- 14. 1) Port from other platforms 2) Don’t be a calculator #1213) Think bigger!
- 15. Price
- 16. ANDROID USERS DO NOT PAY!
- 17. 1) Make it FREE 2) Make it FREE!! 3)Analyze similar apps to find your price 4) Sell technology
- 18. Place
- 19. 1) Android Market 2) GetJar 3)Handango etc. 4) Carrier stores
- 21. 1) Building brands 2) User engagements3) Services discoverable
- 22. 3 Storytelling
- 23. developer, developer, developer… ..but not any more, baby! It’s now advertiser, advertiser…
- 24. Pictures taken from Apple‘s press-conference, Steve Jobs, 08/April/2010, Cupertino, CA Copyright © 2010 SPB Software – Do not copy, do not publish without permission
- 25. Pictures taken from Apple‘s press-conference, Steve Jobs, 08/April/2010, Cupertino, California Copyright © 2010 SPB Software – Do not copy, do not publish without permission
- 26. Developers:Building branded productswill be big next year.
- 30. Summary
- 32. Advertising is strongly upcoming.
- 33. Branded apps will be big in 2011.
Notes de l'éditeur
- Hello guys,Today my topic is Everyone knows how to code now try to sell it. Before I start let me ask you… How is a developer here? GreatHow Is marketing person, business development manager or sales manager?As for me, I’m on business side. I have been leading marketing department at SPB Software for the last 5 years. Having IT education, but being in love with marketing, I consult IT, telecommunication companied and start-ups on how they can make money on their technologies.
- So what is it all about?
- From my point of you a lot of developers now understand crucial value of mobile in now life. I see thousands of apps each month, great developers. And I always think, if these professionals could only do some little steps in marketing they would increase the value of the product, the perceptional value of their products. I will give you some examples of problems we faced while promoting our apps
- Secondly, in this presentation I will give some ideas and tip how you can position and promote your Android apps
- I will also give you some examples how we did it and where we are now
- Let’s start with 3 points. Developing and promoting an app you should think about 3 thing:Building brands (not only your own, but in case of agencies your customer brands)User EngagementService discoverability
- `Nothing new on this slide, I’m marketing manager I think in terms of 4p
- So product
- Now in Android market you can find 120. I can imagine how this people thought. I will make a better calculator than any other. May be they really developed the best one, but they failed to sell it
- When we started to develop for android, we started with porting applications from other platforms.
- In our case we
- Price point
- Selling company- Adding ads
- Selling company- Adding ads
- I will also give you some examples how we did it and where we are now
- Price point
- Price point