2. SAVERA
Vision-
Bring innovation and
technology at every
door of rural India to
spread awareness
and education.
2
3. i-Siksha
Brand Name i- Siksha
Tag Line- i- Siksha Aapke
Dwar
Two Series- EiS- for
students
FiS- for farmers
i- Siksha is available in five
unique colours
4. Why i-Siksha
Explore the unexplored India
Education is a right for every
Indian
Fill the gap between rural India
and existing knowledge system
Edutainment is possible
Bottom to top approach for
solving the rural problems
Different problems- One solution
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5. Rural How i-Siksha
communi
ty works
Cloud of
problems
6. Product Development
CORE TANGIBLE AUGUMENT
6 product Product ED Product
Small in size
Solar and electricity Connectivity with kiosk for
Provide education rechargeable battery 24 hours
and awareness Battery charge is 14 days Answers for multi-
(standby) disciplinary questions
Kiosk connectivity
First time I-Pod with hand
Entertainment Farming information
free speaker
inbuilt in first model
Price- Rs 2000
Lessons will be inbuilt in
Available in different
second I-Siksha model
colours
Available for two Replace warranty within
categories- 1- farmers, 2- one year
students Home delivery
7. Special Features MP-3 available
Available in local
language
Press button-solve
problem
Long durable battery
Techno friendly
8. Demand Estimation (Chain Value
Method)
8
Criteria Latehar Hazaribag Ranchi
Population 2867890 18857083 29880917
Rural Population
(%) 88% 84 % 88%
Adults+ Farmers+
children 62 (1778092 ) 71 (13388529) 67 (20020214)
Population %
Medium and Big
Farmers, APL
families child, and 30 (533427) 38 (5087641) 41 (8208288)
youth in%
After intersection
of above, 88 (469416) 91 ( 4680630) 84 (6894962)
(Household %)
Total Estimated
12045008
9. Micro Study from Selective
Villages
Existing problems People wants
Agriculture issues Faster penetration of
Middle men technical guideline
Legal issues Direct interaction with
Education market
Connectivity Education is a right
Women related Knowledge sharing
10. Marketing Strategy
10
Development
Target market Market price Long term
Tier III cities, and plan and
Rural and tribal areas distribution sales
Price Rs. 2000 Update product
Potential Distributed through
features
buyers- Rural district centers;
available in local Increase coverage
community and
Rural students electric shops area
Linkage with Expand in other
government states