The document summarizes a heuristic usability evaluation of the eBay website conducted by Davuth Than. It outlines 10 usability heuristics for interface design and applies them to evaluate eBay's visibility of system status, match between system and real world, user control and freedom, consistency and standards, error prevention, recognition over recall, flexibility and efficiency of use, aesthetic and minimalist design, help users recognize and recover from errors, and help and documentation. The evaluation finds that eBay provides feedback on system status, uses understandable language, prevents errors, and offers customer support.

1. Heuristic Usability Evaluation
Name: Davuth Than
Instructor’s name: Zulfi Erken
Evaluation of website: www.ebay.com

2. Outline
 Introduction of website
 10 Usability Heuristics for User Interface Design
 Visibility of system status
 Match between system and the real world
 User control and freedom
 Consistency and standards
 Error prevention
 Recognition rather than recall
 Flexibility and efficiency of use
 Aesthetic and minimalist design
 Help users recognize, diagnose and recover from errors
 Help and documentation.
 Evaluation of website

3. Introduction to eBay
 eBay is an online marketplace
 eBay located in San Jose ,California
 eBay found in 1995
 it is now a multi-billion dollar business with operations localized in over
thirty countries

4. 10 Usability Heuristics for User Interface Design
 Visibility of system status
 Match between system and the real world
 User control and freedom
 Consistency and standards
 Error prevention
 Recognition rather than recall
 Flexibility and efficiency of use
 Aesthetic and minimalist design
 Help users recognize, diagnose and recover from errors
 Help and documentation.

5. Evaluation of ebay using Heuristics’s Rules
 Visibility of system status
visibility of system status where user can see exactly the state of his/her, so they
can follow some steps with the system feedback within reasonable time.

6. Cont.’
 Match between system and the real world
 Understandable phase
 Clearly define user’s requirement
 Make the user understand steps and requirement
 All the requirements are written in English phrase which understandable

7. Cont.’
 User control and freedom
 ebay will alert to the user and provide a link which goes to the registration page and fill the
missing or wrong information again.

8. Cont.’
 Consistency and standards
 ebay divided menu into categories.
 User can search by category

9. Cont.’
 Error prevention
 The system will appear the require information when the user missing the step or wrong input
data

10. Cont.’
 Help and documentation
 ebay included the customer support page which allowed user to find their answer
by search the particular topic or keyword. If that feature doesn’t make any sense,
user can contact to ebay by online call or online chat depending on user options.

11. Feedback
 eBay also include feedback for their user to comment their opinions