Cultivating a 'village of support' for your personal brand

Trevor Young | PR Warrior
CULTIVATING A VILLAGE OF SUPPORT
FOR YOUR PERSONAL BRAND

www.trevoryoung.me | @trevoryoung
It’s one thing to have a
network of professional
contacts to make
introductions on your
behalf or invite you to
corporate events …

… it’s another matter entirely to have a
vibrant and engaged ‘village of support’
underpinning YOU.

And not just you, the
person, but BRAND
YOU and all that
comes with it – your
reputation and
standing within the
professional
community.

Your village of support is way deeper than
the simple exchange of business cards (do
people still do that anymore?)

It represents the groundswell of people
who know, like, respect and trust you …
and you, them!

These are people with whom you have a
DEEPER CONNECTION because …

… you have contributed value to their lives
– relentlessly, over time – without the
expectation of getting anything in return!

HOW HAVE
YOU BEEN
ABLE TO DO
THAT?

First and foremost, you have a
GENEROUS HEART.

You have:

SHOWN UP and
been 100%
genuine about
everything you’ve
done (online as
well as in real life).

… and both would be better off for the
experience of having known each other.
CONNECTED individuals with one another if
you felt there was common ground …

ATTENDED other people’s events, tweeted
proceedings or maybe even given up your
time to speak.

CONTRIBUTED to online conversations
(offline, too).
Answered
questions on
Quora

Participated
in hashtag
Twitter chats

Provided comments
in LinkedIn Group
discussions

Commented on
other people’s
blogs

TIRELESSLY CREATED rich
online content that has
struck a chord with people
(so much so they’ve shared
your stories and ideas with
their friends).

INSTIGATED coffee catch-ups with people
whom you’ve developed an online rapport.

INVOLVED yourself
with community-based
committees and
working groups, and
freely shared your
experience and advice.

SHONE the spotlight on other people’s work,
stories and ideas via social media.

COLLABORATED on cool projects that have created buzz
in the community and attracted like-minds.

AGAIN, YOU’VE DONE
ALL THIS WITHOUT
THE EXPECTATION OF
GETTING ANYTHING IN
RETURN.

Anyone can develop, build and cultivate a
vibrant and rich village of support.

It’s not a case of being born into the ‘right’
family or going to the ‘right’ university.

The combination of social
networking technologies and
online publishing platforms
means that anyone can
develop and nurture a
meaningful village of support
based on trust and mutual
respect with scale, in real-time,
and virtually for free (personal
effort notwithstanding).

But there is a special ‘secret sauce’!

YOU NEED TO
GIVE IN ORDER
TO GET BACK!

Leverage the power of social
media to give relentlessly,
without the expectation of
getting anything in return.
That will happen, it always
does. It’s known as the Law of
Reciprocity, and it’s what fuels
your village of support.

START TODAY!
Build your village
with heart and
purpose.
It will serve you
well over your
professional
journey.

TREVOR YOUNG
* Blogs at PR Warrior
* Tweets at @trevoryoung
* Podcasts at Reputation Revolution
* Speaks on a stage near you J

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