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We wanted to see how responsive the UK’s top retailers were on social channels...
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Serious about social?
1.
Are you serious
about social? We wanted to see how responsive the UK’s top retailers were on social channels. Click next to find out
2.
Social media is
exploding 4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook
3.
But most are
just shouting
4.
They aren’t listening…
5.
…or engaging
6.
We asked each
of the 25 retailers a question on Facebook and Twitter…
7.
On Facebook, 50%
of questions posted on retailers’ walls were left unanswered
8.
It was worse
on Twitter with 75% failing to reply
9.
And when we
posted a negative comment, the response was even worse…
10.
…with 89% of
negative comments on Facebook ignored
11.
Read the full
research http://www.auros.co.uk/serious
12.
Flickr credits Explosion
- http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/ Shouting - http://www.flickr.com/photos/maguisso/2385382456/sizes/o/in/photostream/ Listening - http://www.flickr.com/photos/pinksherbet/3716439453/sizes/l/in/photostream/ Engaging - http://www.flickr.com/photos/weltbild-schweiz/5201206285/sizes/l/in/photostream/ Fingers in ears - http://www.flickr.com/photos/lachlanhardy/2367774564/sizes/l/in/photostream/ Wasteland - http://www.flickr.com/photos/denisdefreyne/2496959629/sizes/l/in/photostream/ Upset - http://www.flickr.com/photos/31878512@N06/4936949011/sizes/l/in/photostream/ Out of office - http://www.flickr.com/photos/dnorman/5557714724/sizes/l/in/photostream/
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