1. Bfm
Enterprise
2012
28 SEPTEMBER 2012
SIME DARBY
CONVENTION CENTRE
WWW.BFM.MY/BREAKAWAY

2. Bfm enterprise breakaway 2012
The annual conference and exhibition that brings together business WHY YOU MUST PARTNER
owners and aspiring entrepreneurs - the BFM Enterprise Breakaway
2012 - is back!
AND ATTEND?
 Learn from the BEST!: The BFM
In 2011… … ENTERPRISE BREAKAWAY is the best
The BFM ENTERPRISE BREAKAWAY was a roaring success last year with place for you to hear and learn from
more than 600 entrepreneurs and business owners turning up at the the best in the business. Ask questions,
Sime Darby Convention Centre to meet, network and learn from debate ideas and exchange views
each other. Business experts and industry leaders provided insights with the some of the most
and know-how freely at the conference whilst established business experienced and successful from the
owners shared their arduous journeys to success. Delegates enjoyed Malaysian business community.
the honest and heartfelt discussions by leading entrepreneurs
including our very own founder, Malek Ali. At the end of the  Be INSPIRED. Renew your
conference, attendees left with actionable takeaways, sales motivation!: Featuring a mix of case
enquiries and new sales leads, potential partners and suppliers and studies, thought leader presentations,
even new customers! panel discussions, business expert
opinions and open floor discussion
What to expect this year … … sessions, you will leave with new ideas,
You gave us your feedback last year so this year, you can expect a practical to-do lists, knowledge and
highly interactive programme with more opportunity for discussions on examples to inspire yourself and the
and off the stage and plenty of time for questions you may have for rest of your team.
the speakers and panelists. Themed “Real People, Real
 MAXIMISE your networking
Stories, Real Results”, we have lined up even more of those opportunities: Hundreds of
inspirational entrepreneurial stories that you enjoy. Simply put, BFM entrepreneurs will gather at the
Enterprise Breakaway 2012 is all about businesses like yours sharing conference and exhibition and the
their mistakes, their challenges, how they rose above it, how they venue will be buzzing with discussions
flourished beyond it and the current business trends in the market. amongst business owners from all
types of industries. Learning from
Entrepreneurship is all about hard work with no short cuts. There is no fellow businessmen who have dealt
secret formula to success and it is not something you can learn from with the problem you are currently
textbooks and classrooms. This conference will give you access to the facing will be one of the greatest
encyclopedia of entrepreneurial experiences, a collection of real-life benefits of attending this conference.
and very practical approaches to dealing with the hardship that
entrepreneurship throws your way.  KEEP ABREAST of key industry
developments today: Highlighting a
BFM connects businesses … … range of hot topics affecting
The BFM Enterprise Breakaway is a platform which we created so Malaysian businesses, the Enterprise
business owners and aspiring entrepreneurs can come together every Breakaway will provide insights into
year to benchmark their own performance, exchange ideas and key trends and developments
knowledge with their fellow peers and seek out potential business shaping the markets today. The
partnerships. At the heart of the Malaysian business community, BFM conference is the best way for you to
will continue to build on this platform so as to create a network of stay informed of the current issues
support to help businesses like you in your entrepreneurial that matter to your business now and
endeavours. in the future.
WHO WILL ATTEND?
Designed to advance Malaysian enterprises, the BFM  CEOs, Managing Directors, General Managers
ENTERPRISE BREAKAWAY is the most important  Business Owners
gathering for business owners and entrepreneurs. It is  Business Start-Ups
the venue where they come to assess and revise their  Existing and Potential Entrepreneurs
business strategies, to acquire new skills and  Venture Capitalists
perspectives and to network with leading players  Investors
across industries. At this conference, entrepreneurs  Strategic Partners
can get their questions answered in a neutral forum  Regulators Involved in SME development
organized by Malaysia’s foremost business station.  Trade Development Organizations
 Associations
With more than 600 entrepreneurs expected at the  Chambers of Commerce
conference and showcase, you will meet and network  Vendors, Consultants, Specialists and Service Providers
with:  Bankers and Financiers
 Media Commentators and Domain Experts
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3. Bfm enterprise breakaway 2012
Conference agenda
9.00 WELCOME ADDRESS
9.05 FROM ENTREPRENEURS TO ANGEL INVESTORS
So they’ve made it. They now run listed companies with millions in turnover with shareholders to answer to.
However, that’s not the only thing our panelists share in common. In fact, they are all entrepreneurs who
started their businesses from scratch having rolled up their sleeves and gotten their hands dirty. They’ve
paid their dues, grown and listed their companies, and are now bona fide investors looking for businesses to
invest in and acquire. Join them as we decipher the differing mindsets of a business owner and an investor
and gain insights from these investors on how you can attract investments for your business.
Opening remarks by Malek Ali, Founder/Managing Director, BFM Media
Mark Chang, Founder/Executive Director, Jobstreet.com
Puvanesan Subenthiran, Founder/Group CEO, Privasia Group
Panel discussion moderated and led by Malek Ali, Founder/Managing Director, BFM Media
9.50 FROM ENTREPRENEURS TO ANGEL INVESTORS: Open floor discussion
Q&A session facilitated by Freda Liu, Presenter, Enterprise
10.30 COFFEE BREAK
11.00 PIMP MY BIZ 2012: SIMPLE SOLUTIONS TO COMMON SME PROBLEMS
This year saw two new participants for “Pimp My Biz” – a BFM programme series aimed at helping SMEs push
through existing boundaries to take their businesses further. Spanning eight weeks, the programme forced
its participants to take a hard look at how they can improve on all aspects of their businesses and reshape
the way they run their businesses. With the support of eight leading business coaches and consultants,
participants received professional advice in the areas of business, HR, marketing & PR, branding, new
media, sales and even life! In this session, we hear from the participants as they reveal how this series have
changed the way they see their businesses, some of the hard truths that they’ve had to face up to, the
radical or very simply action plans they’ve had to put in place, the lessons they took away from the series
and advice they have for their fellow entrepreneurs.
Opening remarks by Freda Liu, Presenter, Enterprise @ BFM89.9 – The Business Station
Joshua Rayan, Founder/CEO, Words Wizards Creative Communications
Yusuff Yakob, Founder/Managing Director, Home Nursing Providers
Panel discussion moderated and led by Shankar Santhiram, Principal Consultant, EQTD Consulting
11.45 GEARING UP FOR BUSINESS EXPANSION: HOW TO ENGINEER GROWTH SUCCESSFULLY
You now run a successful business. Your business has survived startup and you are all geared up for business
expansion. Growth is fraught with both opportunities and perils so choosing the most suitable form of growth
is critical. From forming business alliances, diversifying your business portfolio, increasing your local market
share to penetrating the market overseas, how do you decide on the best way to grow? In this session, we
hear from established business owners on the choices they made when expanding, how they came to their
decisions, the factors they considered and the lessons they learnt from growing their business empire.
Opening remarks by Raymond Phoon, Author, Sales Psychologist & International Motivational Speaker,
PowerUpSuccess Group
Gaik Wong, Founder/ Director, The Chicken Rice Shop (tbc)
Tam Wah Fiong, Founder/Chairman, Thumbprints Utd Sdn Bhd
Henry Goh, Co-Founder/Group Chief Operating Officer, MACROKIOSK Group of Companies
Panel discussion moderated and led by Raymond Phoon, PowerUpSuccess Group
Please note that all topics and speakers are subject to change and are strictly for reference only. This draft is not an indication of the final
and confirmed agenda, and speakers indicated could strictly be for future invitation purposes. For more information on the updated and
confirmed agenda and speaker list, please log on to www.bfm.my.
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4. Bfm enterprise breakaway 2012
12.30 GEARING UP FOR BUSINESS EXPANSION: Open floor discussion
Q&A session facilitated by Raymond Phoon, PowerUpSuccess Group
13.00 NETWORKING LUNCH
14.30 BRANDING AND YOUR BUSINESS STRATEGY: IMPORTANCE OF GETTING IT RIGHT
Say “branding” and the first things that come to mind are advertising, marketing and sales. Branding is
more than just about having a beautifully designed company logo and a creative tagline. Strong branding
is crucial to a business. Get it right and branding could mean attracting talents, a bigger local market share
and even opportunities to expand into new markets abroad. Join us at this session as we learn from fellow
entrepreneurs who have successfully branded their business locally or globally and discover how you can
start aligning your business strategy with your branding strategy.
Opening remarks by Lee Jia Ping, Managing Partner, The Listening Tree
Rudy Foo, Managing Director, Madam Kwan’s
Choong Kar Weng, Founder/Managing Director, Macy Home Furnishings Sdn Bhd
Malek Ali, Founder/Managing Director, BFM Media
Panel discussion moderated and led by Lee Jia Ping, Managing Partner, The Listening Tree
15.15 BRANDING AND YOUR BUSINESS STRATEGY: Open floor discussion
Q&A session facilitated by Freda Liu, Presenter, Enterprise
15.45 COFFEE BREAK
16.15 ENTREPRENEUR IN DA HOUSE!: BEEN THERE, DONE THAT!
From one entrepreneur to another, this is a heart-to-heart session where Malaysia’s foremost entrepreneurs
openly discuss their journeys so far, their trials and tribulations and how they overcame their challenges.
Designed to give you an insight into the makings of a leading business owner, this session will be your best
opportunity to get into their heads to learn how you can become a successful entrepreneur yourself! An
open dialogue platform, this also serves as a mentoring session amongst entrepreneurs where you are
encouraged to seek answers to your burning questions.
Opening remarks by Jeevan Sahadevan, Action COACH
Datin Chan-Low Kam Yoke, Co-Founder/Group Chief Executive Officer, HELP University
Tan Thiam Hock, Founder/Director, Alliance Cosmetics Group
Ir Dr Nehemiah Lee Chee Hai, Founder/Chairman, Nehemiah Reinforced Soil Sdn Bhd
Panel discussion moderated and led by Jeevan Sahadevan, Action Coach
17.00 ENTREPRENEUR IN THE DA HOUSE!: Open Floor Discussion
Q&A session facilitated by Malek Ali, Founder/Managing Director, BFM Media
17.45 LUCKY DRAW PRIZE GIVEAWAY
18.00 END OF BFM ENTERPRISE BREAKAWAY CONFERENCE 2012
Please note that all topics and speakers are subject to change and are strictly for reference only. This draft is not an indication of the final
and confirmed agenda, and speakers indicated could strictly be for future invitation purposes. For more information on the updated and
confirmed agenda and speaker list, please log on to www.bfm.my.
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5. Bfm enterprise breakaway 2012
PARTNERSHIP OPPORTUNITIES
The BFM ENTERPRISE BREAKAWAY, through its interesting and compelling mix of keynote sessions, briefings and panel
discussions, will bring together some of the movers and shakers in Malaysia to discuss common challenges, learn about
new approaches to business and management, innovative products and services, and keep abreast with the
industries’ development and trends.
This makes the BFM Enterprise Breakaway the most important event for any vendor and service provider that are serious
about their product and service offerings to Malaysian businesses.
PARTNERSHIP PACKAGES
OVERALL EVENT SPONSORSHIP NETWORKING SPONSORSHIP
Presenter (maximum 1 only) Cocktail Networking Sponsor (maximum 1 only)
Co-Sponsor (maximum 2 only)
Associate Sponsor (maximum 8 only)
BFM ENTERPRISE SHOWCASE 2012
Held in conjunction with the BFM Enterprise Breakaway 2012 conference, the BFM ENTERPRISE BREAKAWAY SHOWCASE
will feature innovative products and services from a host of solution and service providers instrumental in the strategic
growth and success of a business. These exhibitors will have the attention of more than 600 delegates from the
Malaysian business community expected to attend the BFM Enterprise Breakaway 2012. With an exciting programme
line-up, renowned expert speakers and an extensive industry showcase, this premier event is set to become the hub for
Malaysian businesses to review and plan their strategies and investments.
SHOWCASE PACKAGES
PREMIER BOOTH BASIC BOOTH
- 9 square metres shell space for 1 day - 9 square metres bare space for 1 day
- Premier booth set-up includes: - Exhibitor need to appoint their own
 Partitions designers/ planners to build the booth
 Single phase power outlet (1)
 Standard lighting with fascia board indicating
exhibitor’s name
CONTACT US
For sponsorship/exhibition opportunities, please contact:
Charles Peters / Tel: +603-2035 5900 / Email: charles@bfm.my
For registration and/or all other enquiries, please contact:
Greta Han Choo / Tel: +603-2035 5900 x 3217 / Email: events@bfm.my
Annie Wong / Tel: +603-2035 5900 x 3217 / Email: events@bfm.my
BFM is a 24 hour independent radio station focused on business news and current affairs. The station’s core programmes span
marketing, finance, technology and business productivity to raise the management proficiency of the Malaysian business community.
BFM also offers other programmes that are of interest to their working professional audience, including health, culture, arts, music and
property. BFM can be heard on frequency FM89.9 in Wilayah Persekutuan, Selangor, Negeri Sembilan and parts of Melaka.
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