1. How Effective is Spoken Language?
Image Source: http://www.bdb.co.uk/2011/07/seven-top-trends-for-b2b-marketers-to-watch/

2. How much of your knowledge comes to you through
spoken language?
image source: http://hal9k.dk/projects/ethernet-over-tincans

3. You and a partner sit like this
Decide who will face the screen (the describer) and who
will face the other way (the blind)

4. Look at the following image. Use spoken language to help
your “blind” partner to draw the image.

6. Switch roles and try this next one

7. Switch roles and try this next one

8. source: http://www.mi.sanu.ac.rs/vismath/ru/index.html

9. Questions
•To what extent was spoken language effective in communicating
knowledge in this exercise?
•What if any Problems of Language did you have?
•Were any words unknown to you?
•You described images. Is language better suited to express other
types of knowledge?

10. Questions
•To what extent was spoken language effective in communicating
knowledge in this exercise?
•What if any Problems of Language did you have?
•Were any words unknown to you?
•You described images. Is language better suited to express other
types of knowledge?