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Sxsw panel submission_agile
- 1. TRUE LIFE: I WANT TO BE AGILE Implementing Agile/Scrum processes within large scale, client-owned projects..
- 2. Can the agile software process (in pure form) be adopted successfully within an advertising agency or must it be adapted? How do traditional agency/client roles morph into agile roles? What is the impact of agile on a creative organization? How to staff for agile and understand new resource paradigm.
- 3. The traditional way is often referred to as the "waterfall method" while agile can be interpreted as the barrel.
Notes de l'éditeur
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- By looking at the why, and working back to the what, we are able to create activations that go beyond logos and sponsorships. We create ideas that consumers can, and want to participate in.\n
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