1. New Platforms

2. Why should we care?

3. It’s not all about connections

4. The evolution of social sharing Less effort over time

6. The evolution of social sharing Less effort over time Increasingly visual

8. The evolution of social sharing Less effort over time Increasingly visual Topic- centric networks

10. PINTEREST

11. What’s all the fuss about? 1.5 million daily users

12. Who’s using it? 54% FEMALE 1/3 OF WHICH ARE 28-34

13. Hang on a minute

14. The cross promotion opportunity Marry other’s content with your own

15. The retail opportunity Traffic to retailers up 389%

16. The retail opportunity Curated gifting guides to drive to purchase

17. The engagement opportunity Collaborative boards “ Pin it to win it” competition

18. Who’s nailing it?

19. Ok, so where do we start? Collaborate with users Encourage cross traffic Contribute to other boards

20. SVPPLY

21. FANCY

22. “ Fancy” an item in order to unlock deals

23. Earn badges for contributing

24. Can you tell what it is yet?

25. INSTAGRAM

26. What’s all the fuss about? 15 million users 1 million downloads in 3 months 10 pictures uploaded every second

27. What’s all the fuss about? 37% have never uploaded a photo 25% upload 1-3 photos per session 5% have uploaded more than 50 pictures

28. Who’s nailing it?

29. Who’s nailing it?

30. Ok, so where do we start? Target niche audiences Set creative challenges Repurpose co-created content

31. REBRICK

32. Lego “Rebrick” Social Bookmark site Hub for fan creations Developed alongside devotees

33. Making the “new” work Prioritise the visual Aim for the niche Seek out what people are interested in