Developing a Global Content Strategy that Works

•

0 likes•742 views

Presentation at LavaCon 2011 focusing on the higher level (extremely important) details for taking your content strategy global, both within your organization and throughout your target markets.

Business Technology

Developing a Global Content Strategy that Works Bill Swallow Manager, Content Solutions GlobalScript/LinguaLinx

Developing a Global Content Strategy that Works

What is a global content strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

A global content strategy is not… ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Who should be involved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Involve everyone from beginning to end ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Basic framework ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Audience Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Soft tools for solid gains ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Strategy versus implementation ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Consistency is key ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Consistency in unique content is also important ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Ongoing assessment ,[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Regarding localization (that global part) ,[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Considering localization from the beginning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Content translation options ,[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Human translation ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Machine translation ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Crowdsourced translation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Recap… ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Similar to Developing a Global Content Strategy that Works

Clean Code - Increase your agility through higher quality softwareEric Reichwaldt

10 localization mistakes pm slide deckPhraseApp

#SummerOfCPD - Translation, localisation and transcreationChartered Institute of Public Relations

What are the Challenges Faced by Full Stack Developers?AmirKhan811717

A Comprehensive Guide Hiring Full-Stack Developers for Your Business.pdfDevstree Canada

Project management in language and translation services convertedCol Mukteshwar Prasad

5 Revolutionary Technologies Content Marketers Can't Afford to IgnoreAct-On Software

Full Stack Development: Challenges and the Way ForwardUmar khan

Enterprise Localization Trends WebinarMemsource

Lean translation management for better resultsLingoHub

Kit terena-space-between-lavacon [compatibility mode]Katherine Brown-Hoekstra

Lean Translation - PhraseApp

Terminology Management Best PracticesSDL

Success Factors for DITA Adoption with XMetaL: Best Practices and FundamentalsScott Abel

The Space Between UsTerena Bell

Keeping up with Tech Elana Krasner

Teaminology - A New Crowdsourcing Application for Term & Translation Governan...TAUS - The Language Data Network

Capture A Common VocabularyLeslie Munday

переводы с русского на латышскийIrakli Ninua

Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Scott Abel

Recently uploaded

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club

7.pdf This presentation captures many uses and the significance of the number...Paul Menig

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls

GD Birla and his contribution in managementchhavia330

Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes

Insurers' journeys to build a mastery in the IoT usageMatteo Carbone

Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823

Progress Report - Oracle Database Analyst SummitHolger Mueller

M.C Lodges -- Guest House in Jhang.Aaiza Hassan

Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji

VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0

DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud

Mondelez State of Snacking and Future Trends 2023Neil Kimberley

Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9

Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8

Eni 2024 1Q Results - 24.04.24 business.Eni

Recently uploaded (20)

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...

7.pdf This presentation captures many uses and the significance of the number...

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...

GD Birla and his contribution in management

Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf

Insurers' journeys to build a mastery in the IoT usage

Monte Carlo simulation : Simulation using MCSM

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...

Progress Report - Oracle Database Analyst Summit

M.C Lodges -- Guest House in Jhang.

Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999

VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room

DEPED Work From Home WORKWEEK-PLAN.docx

Mondelez State of Snacking and Future Trends 2023

Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...

The Coffee Bean & Tea Leaf(CBTL), Business strategy case study

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

Socio-economic-Impact-of-business-consumers-suppliers-and.pptx

Eni 2024 1Q Results - 24.04.24 business.