Feb. 2012 Techmeetups V2

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This document summarizes lessons learned from launching 5 mobile apps. It discusses how to build a mobile app focusing on space-driven design, copying other successful apps, and using table views extensively. How to market a mobile app is also addressed, noting that blogs are important but user acquisition is difficult to achieve. Different mobile business models are presented including in-app purchases, sponsored price drops, affiliate marketing, and free versions.

Technologie Business

Lessons learned from launching 5 apps

Crosswords Cigarettes Dico Enigmes à Crazy
ﬁnder +1 Prénoms Gogo Colors

Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

Presentations

Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

5 ugly apps

Crosswords Cigarettes Dico Enigmes à Crazy
ﬁnder +1 Prénoms Gogo Colors

2010 2011 2012
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

TvShow Time
managing your shows is now as fun as watching them

Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

Lessons learned

how to build a mobile app
how to market a mobile app
Customer relationship
Mobile business models

Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

How to build a mobile app

space driven design
reuse and copy other apps
tableview kingdom

www.cocoacontrols.com / www.iconfinder.com
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

How to market a mobile app

we are invisible
appboosters : beware the useless ones
blogs : how to interest them
user pikes are easy, traction is not
be lucky

appannie.com / iphon.fr / freeappmagic / appgratuites.com
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

Customer relationship

hard with appstore
direct channel in the app
other direct channels : facebook & twitter
meet them

zendesk.com / uservoice.com / mailchimp.com
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

mobile business models

in-app rocks / banners suck
sponsored price-drop
paid apps are hard to sell
Lite version
Affiliation

www.bemyapp.com
Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

tvshow time

Track, discover and share your tv
shows in a fun and beautiful way

150,000 downloads

5,000€

4 months of development

Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

Using what we’ve learned

how to build a mobile app great ux & technicaly advanced
how to market a mobile app blog articles - Appboosters
Customer relationship direct channel in the app
Mobile business models affiliation / freemium

Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

don’t think too much.
try and iterate

Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

Questions?

Toze Labs - TechMeetup - 2012-02-15
mardi 14 février 12

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Feb. 2012 Techmeetups V2

1. Lessons learned from launching 5 apps Crosswords Cigarettes Dico Enigmes à Crazy ﬁnder +1 Prénoms Gogo Colors Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

2. Presentations Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

3. Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

4. 5 ugly apps Crosswords Cigarettes Dico Enigmes à Crazy ﬁnder +1 Prénoms Gogo Colors 2010 2011 2012 Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

5. TvShow Time managing your shows is now as fun as watching them Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

6. Lessons learned how to build a mobile app how to market a mobile app Customer relationship Mobile business models Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

7. How to build a mobile app space driven design reuse and copy other apps tableview kingdom www.cocoacontrols.com / www.iconfinder.com Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

8. How to market a mobile app we are invisible appboosters : beware the useless ones blogs : how to interest them user pikes are easy, traction is not be lucky appannie.com / iphon.fr / freeappmagic / appgratuites.com Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

9. Customer relationship hard with appstore direct channel in the app other direct channels : facebook & twitter meet them zendesk.com / uservoice.com / mailchimp.com Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

10. mobile business models in-app rocks / banners suck sponsored price-drop paid apps are hard to sell Lite version Affiliation www.bemyapp.com Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

11. tvshow time Track, discover and share your tv shows in a fun and beautiful way 150,000 downloads 5,000€ 4 months of development Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

12. Using what we’ve learned how to build a mobile app great ux & technicaly advanced how to market a mobile app blog articles - Appboosters Customer relationship direct channel in the app Mobile business models affiliation / freemium Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

13. don’t think too much. try and iterate Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

14. Questions? Toze Labs - TechMeetup - 2012-02-15 mardi 14 février 12

Feb. 2012 Techmeetups V2

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