19. Des objets insignifiants?
By 2020, in the world’s top 50 major
cities, 70% of individuals physical
activities outside of their residence will
be monitored
(Gartner – Maverick Incubator
Assumptions)
20. Digital Privacy = Physical Privacy
The Xbox One continuously records all sorts of personal
information about me. My reaction rates, my learning
or emotional states ... the fact that Microsoft could
potentially spy on my living room is merely
a twisted nightmare. »
Peter Schaar
German Federal Data Protection Commissioner
21. Privacy by Design
By 2015 a formal European
Cloud initiative using privacy
as a differentiator will have
formed & will become
operational by 2018
(Gartner – Maverick Incubator
Assumptions)
22. Monétisation?
By 2020, The market for
individual profiling, data
gathering and exchange will
top $ 10 billion
(Gartner – Maverick Incubator
Assumptions)
23. Données personnelles… c’est compliqué
Mais 1 français sur 2 prêt à monnayer ses données personnelles
Data Natives
(24%)
Data Stratèges
(9%)
Data Fatalistes
(27%)
Data Paranos
(36%)
Data Détendus
(4%)
Etude « Les français et leurs données personnelles, je t’aime moi non plus » –
institut Toluna pour Havas Media – Septembre 2014
27. Le risque de rejet social
« By 2018, Backlash against constant
surveillance will create a $ 1 Billion
market for websites, products &
services that explicity do not gather
information or enable users to create
false personas »
(Gartner – Maverick Incubator
Assumptions)