Want to know more about gamification? Wondering if a gamified sales program could boost revenue? This guide has the answers. We'll show you how you can use gamification to motivate your office, engage your customers, and increase sales across the board. Find more info at: http://gamification.technologyadvice.com/

1. GAMIFICATION
BUYER’S GUIDE
A Presentation By

2. the
60 Second
Summary

3. What Is Gamification?
Gamification is the application of
game-mechanics to non-game situations.
In other words, adding the incentives found
in games (such as points, levels, and
rewards) to activities such as officework,
or shopping.

4. What Can it Do For My
Company?
> Raise employee morale
> Improve sales
> Foster a competitive atmosphere

5. Gamification can change customer
behavior...
> Increase sales
> Improve brand loyalty
> Increase social media attention.

6. Who Uses It?
Sales
Retail
Training
Education
Healthcare
... and more
70% of Global 2000 Organizations will have gamified
applications by the end of 2014.
(http://www.gartner.com/newsroom/id/1844115)

7. Whether you want to create an incentives
program for your sales team, or make your
executive training program more efficient...
Gamification can help your company reach
those goals.

8. Heard enough?
Find a gamification provider now at
TechnologyAdvice.com
Click Here
Want to hear more?
Keep reading to find out how gamification can:
> Improve your business
> Improve your interactions with customers
> Deliver real ROI

9. Gamification
in the
WORKPLACE

10. Make Training Fun
The addition of a rewards system combined
with clear training goals, can increase the
overall efficiency of company training
sessions.

11. Deloitte added gamification to their
employee training program and saw
regular weekly visitors increase by
over 30%.

12. Increase Morale
A rewards system can be used to help
foster a more connected office, or a
healthier workforce.

13. Reward employees for
healthy habits, like:
> Exercising outside the office
> Eating healthy
> Taking short breaks
to stretch and walk

14. Companies with engaged employees have
5x higher shareholder returns than
those with a disengaged workforce.*
Five times.
*According to human resource firm Ceridian’s Pulse of Talent Survey

15. Increase Workplace
Competition
Harness your worker’s natural competitive
instincts to crush the competition.

16. Assign points for workplace actions.
Then, display these on a public leaderboard, in order to emphasize company
goals and instill a sense of competition
among your team.

17. Point systems can help identify
stellar performers, and enable you
to better judge individual
performance.

18. Teach New Skills
Rewarding employees for completing
extra training programs (and retaining
that knowledge) benefits the entire
office.

19. When your employees are
constantly improving,
so is your company.

20. Improve Employee
Collaboration
Ever felt there was a communication gap
in your office?
Employees often waste time searching
for answers that their co-workers could
easily supply.

21. Companies such as...
&
offer platforms that allow employees
to request information from each other,
and recognize helpful co-workers.

22. Gamification
for
Customers/Users

23. Build Customer Loyalty
Repeat customers are crucial for
business, but getting first time vistors to
return can be a challenge.

24. Gamification encourages customer
loyalty by providing incentives for
return-visits in the form of rewards
or social recognition.

25. For example, programs such
as Starbucks Rewards allow
customers to earn points on
every purchase.
Gradual incentives encourage
repeat business.

26. Engage Your Audience
Engaged users are more likely to
post about your brand on
social-media or recommend it to
others.

27. Improve Brand Recognition
Many gamification platforms
provide incentives for customers
or users to share your content on
their own social media channels.

28. By sharing your content users
become brand ambassadors.
This in turn leads to higher brand
recognition.

29. Harness Social Media
Social media is now a major
platform for advertising, sales,
and brand image.

30. Having a Facebook page and a
Twitter account isn’t enough.
You have to interact with users
directly, on their medium of
choice.

31. Reward users for posting on social
media, and allow them to display
badges or other prizes on their
accounts.
This builds customer relationships,
and promotes your brand.

32. Case Studies

33. LiveOps Call Center Training
LiveOps wanted to enhance their
training program, and increase
sales.

34. They implemented a gamified platform
with points, leaderboards, and badges.
As a result...
> 72% of employees optionally
completed additional certification.
> Service levels increased by 9%.
> New employee training time
decreased from 4 weeks to 14 hours.

35. That means their employees were
able to begin making sales a
full three-weeks earlier
than normal.

36. McDonald’s Marketing
Campaign
One of the most important examples
of gamification in marketing is the
McDonald’s Monopoly Game.

37. Based around the classic board game,
customers receive game pieces and
prizes with the purchase of McDonald’s
food.

38. In 2010, McDonald’s reported a
5.6% sales increase from the
game alone.

39. As you’ve seen, a good
gamification strategy can add
value to any industry.
But, choosing a provider can
be time-consuming and
confusing.

40. We’ve researched and ranked over
80 of the top gamification providers.
Our SmartAdvisor tool lets you sort
them based on the features you
need.

41. Best of all? It’s completely free.
Find the gamification company
that’s right for you.
Click Here