Best practice for digital content acceleration Where to find tools to identify your own website's performance The available solutions for web acceleration How front-end acceleration can speed up websi

1. Thom Poole
International Marketing Director
Limelight Networks Inc.
rabie@llnw.com
+971 56 244 6390
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2. www.limelight.com
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Limelight Networks, Inc.
LLNW
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3. www.limelight.com
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CDN

4. www.limelight.com
Browser Cache
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HTML
www.websiteoptimization.com
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III
IV
V
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5. www.limelight.com
HTTP
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CDN
CDN
CDN
Point of Presence (POP)
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6. www.limelight.com
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CSS
CSS Sprites
willejackson.com –

7. www.limelight.com
VII
VIII
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–TagMan
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8. www.limelight.com
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SEO
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X
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9. www.limelight.com
0%
20%
40%
60%
80%
100%
120%
140%
160%
1000ms 3000ms 5000ms 7500ms 11000ms 16000ms 22000ms
bouncerate
milliseconds
-60%
-50%
-40%
-30%
-20%
-10%
0%
1000ms 3000ms 5000ms 7500ms 11000ms 16000ms 22000ms
visitorall-off

10. www.limelight.com
XI
-80%
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%
1000ms 3000ms 5000ms 7500ms 11000ms 16000ms 22000ms 2800ms
conversionrate

11. www.limelight.com
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XII
Web 2.0
XIII

12. www.limelight.com
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0
0.005
0.01
0.015
0.02
0.025
0.03
0.035
0.04
0-1 1-2 2-3 3-4 4-5 5-10 10-20 20-30 30-40 40-50
Conversionrate
Session Average Page Load Time (sec)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
1 2 3 4 5 6 7 8 9 10

13. www.limelight.com
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Alexa.com
XV

14. www.limelight.com
1.Tesco UK0.692
2.BizRate0.750
3.IKEA UK0.916
2.188
1.Mercateo DE0.735
2.Preisroboter DE0.810
3.Alternate DE0.855
2.341
1.Amazon1.076
2.Voyage-SNCF.com1.240
3.Darty1.394
3.017
1.Team Viewer0.573
2.Prixmoinscher0.763
3.LeShop0.918
2.596

15. www.limelight.com
1.GSMweb.nl0.337
2.Arcandor AG0.349
3.Kijkshop.nl0.628
2.148
1.Prada1.109
2.Gucci1.715
3.Replay1.718
3.193
1.Apple Denmark1.191
2.IKEA1.299
3.Cappelendamm1.461
3.120
1.IKEA1.076
2.Boozt.com1.303
3.Ellos1.349
3.209
1.IKEA1.695
2.Apple1.747
3.Cappelendamm2.111
3.232

16. www.limelight.com
1.Komplett0.916
2.Expert International0.961
3.ValueClick Inc1.141
2.782
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Amazon.comXVI
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General Finance Company
XVII
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ebayXVIII
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General NetworkXIX

17. www.limelight.com
WAP
XX
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XXI

18. www.limelight.com
XXII
1.Nextag3.218
2.Shopping UK3.279
3.Carphone Warehouse3.506
6.603
0% 5% 10% 15% 20% 25% 30% 35%
Less than 1 second
1-5 seconds
6-10 seconds
11-15 seconds
16-20 seconds
20+ seconds

19. www.limelight.com
1.Ciao DE8.665
2.Idealo DE8.903
3.NexTag DE9.005
17.994
1.Fnac1.598
2.Amazon3.788
3.Darty9.062
25.581
–
XXIII
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TWT
TWTXXIV
XXVXXVI
XXVII
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20. www.limelight.com
ISPISP
ISP
Browser
Origin
Web server
Browser
Origin
Web server
LLNW edgeLimelight
Unoptimised TCP
High #HTTP requests and #RT
High latency and packet loss compared
to LLNW private network
Slow page render time
Increase abandonment
Decrease in revenue
Rapid time to action
Decrease in
abandonment
Increase in revenue
Cacheable content
Delivered from edgeTCP/IP tuning techniques
results in the reduction in #RT
and #HTTP requests running
over LLNW private network
Non optimised TCP
Between origin and
LLNW proxy
Transparent
Limelight
Acceleration proxy
Employs TCP and
HTML optimisation
techniques.
Highly optimised
and prioritised
accelerated
delivery over the
last mile
Visible
Elements
Invisible
Elements
ISP

21. www.limelight.com
ISPISP
ISP
Browser
Origin
Web server
Browser
Origin
Web server
LLNW edgeLimelight
Unoptimised TCP
High #HTTP requests and #RT
High latency and packet loss compared
to LLNW private network
Slow page render time
Increase abandonment
Decrease in revenue
Rapid time to action
Decrease in
abandonment
Increase in revenue
Cacheable content
Delivered from edgeTCP/IP tuning techniques
results in the reduction in #RT
and #HTTP requests running
over LLNW private network
Non optimised TCP
Between origin and
LLNW proxy
Transparent
Limelight
Acceleration proxy
Employs TCP and
HTML optimisation
techniques.
Highly optimised
and prioritised
accelerated
delivery over the
last mile
Visible
Elements
Invisible
Elements
Limelight private IP
XXVIII
XXIX
CDN
private IP networks
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22. www.limelight.com
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FEA Technology
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CDN
CDN
CDN
CDN
FEA
HTML 5
HTML 5
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23. www.limelight.com
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FEA
HTML
FEA
HTML
CSSCSS
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XXX

24. www.limelight.com
Limelight Accelerate
HTML
CDN–
FEA
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25. www.limelight.com
HTML
–
FEA
CDN
API
LVP
CMS
LVP
DSP
–SaaS
Plug-ins
HTML

26. www.limelight.com
CSS
HTMLXXXI
CDNabbr
IaaS
PaaS
SaaS
XXXII
CDN
IPTVXXXIII
abbr
XXXIV

27. www.limelight.com
FEAabbr
FEAProxy server
abbr
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XXXV
abbr
abbr –
abbr
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IEabbr
abbr

28. www.limelight.com
abbr
abbr
Error! Reference source
not found.
XIX
abbr
POPabbr
abbr
SEO
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29. www.limelight.com
XXXVI
HTTP
TCP/IP
© 2012 Limelight Networks, Inc. All rights reserved. Limelight Networks is a registered trademark of Limelight Networks, Inc.
Other products and company names may be trademarks of their respective companies. All services are subject to
change or discontinuance without notice. January 2012

30. www.limelight.com
I
E-Commerce Page Speed & Website Performance – Strangeloop Networks 2012
II
Jackson, W. www.williejackson.com
III
Linden, 2006
IV
Farber, 2006
V
Kohavi & Longbotham, 2007
VI
Aberdeen Group – The performance of Web Applications: Customers are won or lost in
one second, November 2008
VII
Jackson, W. www.williejackson.com
VIII
Nielsen, J. useit.com Alertbox June 21, 2010
IX
Ecommerce Page Speed Survey – TagMan (www.tagman.com) July 18, 2011
X
Beheshti, H – Strangeloop, July 1, 2010
XI
E-Commerce Page Speed & Website Performance – Strangeloop Networks 2012
XII
Customers are Won or Lost in One Second – Simic, B – Aberdeen Group, November 2008
XIII
Kohavi, R & Longbotham, R – Online Experiments: Lessons Learned. September 2007
XIV
Strangeloop Networks website blog - 2012
XV
Alexa.com analysis of website load speeds
XVI
NVT, 2008
XVII
Nextslt.org
XVIII
Internetnews, 1993
XIX
Gartner, 2003
XX
http://www.istockanalyist.com/finance/story/5654129/tablet-pc-growth-a-death-knell-
for-desktop-pc
XXI
from WebPerformanceToday.com
XXII
How Loading Time Affects Your Bottom Line – Infographic from KISSmetrics.com
XXIII
JupiterResearch presented by Akamai, 2006
XXIV
Nah, F – A Study On Tolerable Waiting Time: How Long Are Web Users Willing To Wait?,
2004. From Web Optimization – 30 May 2008
XXV
Fogg, B.J., et al. – What Makes Websites Credible? A Report On A Large Quantitative
Study. From Web Optimization – 30 May 2008
XXVI
Bouch, A., Kuchinskey, A., and Bhatti, N – Quality s in the Eye of the Beholder: Meeting
Users’ Requirements for Internet Quality. From Web Optimization – 30 May 2008
XXVII
Akamai – Boosting Online Commerce Profitability…” 2007
XXVIII
Wikipedia - http://en.wikipedia.org/wiki/Middle_mile
XXIX
About.com Broadband - http://broadband.about.com/od/glossary/g/Middle-Mile.htm
XXX
http://www.websiteoptimization.com/speed/tweak/
XXXI
http://www.techterms.com
XXXII
http://searchcloudcomputing.techtarget.com
XXXIII
http://whatis.techtarget.com
XXXIV
http://www.thesitedoctor.com
XXXV
http://www.linfo.org
XXXVI
http://www.webopedia.com