5. [twitter] #nwlc12 [txt]
949-243-7260
how much time ?
• average Facebook user = 17.94 minutes/day
(+ 17.55 min/day for Facebook apps)
• average YouTube user = 9.58 minutes/day
• average visit on Twitter = 5.83 minutes/day
• average time on Pinterest = 14.2 minutes
6. [twitter] #nwlc12 [txt]
949-243-7260
95% of all activity
on a Facebook post
in 22 hours
92% of RTs and 97% of @ mentions
on Twitter
in the first hour
9. [twitter] #nwlc12 [txt]
949-243-7260
mapping out a strategy
• who: key leaders
• where: social networks
• what: consistent flow of content
• so what: social engagement
17. [twitter] #nwlc12 [txt]
949-243-7260
timing your updates
• The best time to tweet is 5PM ET
• 1 to 4 tweets per hour is ideal
• best days to tweet are midweek and weekends
• best day to share on Facebook is Saturday
• best time to share on Facebook is Noon ET