This was recently presented by our design head, Ms. Neha Modgil at the UX India Conference held at IIIT Hyderabad. To learn more about what we do, visit us at: www.techved.com

1. We have a well qualified Business
Analytics, UX Design, Visual Design,
HTML and Development team
who can understand your
business needs and provide apt
solutions for:
• Websites
• Intranets
• Extranets
• Widgets
• Software
• Mobile and iPad Apps

2. Services Portfolio
Business Consulting
Techved Consulting specializes in conceptualizing and
setting up of online business. We also facilitate companies
in understanding online customer behavior which in turn
provides new perspective to taking business decisions.
The primary services include:
Online Startup Specialist | Business Analytics
User Centered Design
User Centered design (UCD) is a design process that places
users at the center of product's design and development
lifecycle. We at Techved Consulting specialize in designing
products and services that deliver great experience to your
customers
We at Techved Consulting specialize in designing interactions for:
Websites Design | Mobile UX | Software Application | Product
Inteface Design
http://www.techved.com/ © 2011 Techved Consulting

3. Services Portfolio
User Research & Evaluation
Through research and experiential exercises we immerse
ourselves in the deluge of consumer perspective to provide
insights into various products and services
The primary services include:
Heuristic Evaluation| Usability Test | Ethnographic Study |
Competitive Analysis
Technology Development
Techved Consulting provides a broad, deep spectrum of
technology services to help organizations translate their
strategic business agenda into IT initiatives and solutions
that measurably improve performance.
We at Techved Design specialize in designing interactions for:
Web Development | Software Development| Mobile Applications
Development
http://www.techved.com/ © 2011 Techved Consulting

4. Business Analytics & User Experience Design
‘Bridging the Gap’
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5. Introduction to User Experience Design
What is
User Experience Design
We believe that User
Experience Design is…
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6. Introduction to User Experience Design
User Experience Its about viralling
Design is not just (engaging, acquiring
about attracting & retaining) them
your visitors
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7. Business Analytics
If you can Measure it,
You can Manage it
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8. Business Analytics
Website Analytics
Social Media Analytics
http://www.techved.com/ © 2011 Techved Consulting

9. Design – Intuition vs. Data
Intuition Driven Data Driven
Guess work Every design is tested
Based on previous experience Design is a logical problem
Competitive Landscaping Data derives decision making
Relies on best practices Do not trust your guts
Aesthetics are integral Details are not too small to test
Creative, visionary
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10. Business Analytics
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11. Business Analytics
How and from where do customers arrive at the site
How customers interact with the site after they arrive,
including
- Product searches
- Content viewed
- completed or abandoned sale.
Identifying and highlighting bestselling products
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12. Business Analytics
Generating reports that give clues about how to re-engage
lost sales
Identifying leads for higher conversion and revenue.
Generating information needed to manage campaigns and
drive the business forward.
http://www.techved.com/ © 2011 Techved Consulting

13. Business Analytics
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14. Business Analytics
Understanding New Media and the new set of challenges it
poses.
New Media facilitates Personalized Messaging and Behavioral
Targeting
On-going Optimization of online marketing campaigns
It facilitates Online Reputation Management
http://www.techved.com/ © 2011 Techved Consulting

15. Common terms in Business Analytics
Traffic Rank
Reach per million
Page views per users
Bounce %
Time on Site
Search %
Clickstream
Upstream sites
Downstream sites
http://www.techved.com/ © 2011 Techved Consulting

16. Tools for Data Analytics
Google Analytics
Yahoo Analytics
Birst
Quid
Clickfox
Quantivo
Kognitio
http://www.techved.com/ © 2011 Techved Consulting

17. Metrics driven methodology
Step 1: Business Objectives
- What is the service for?
- Why does this website exist?
- What are the business objectives?
- What activity is needed for business to be successful?
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18. Metrics driven methodology
Break into groups:
1. Take up a matrimonial website.
Ask questions to find business objectives
2. Take up a travel website.
Ask questions to find business objectives
3. Take up a shopping website.
Ask questions to find business objectives
http://www.techved.com/ © 2011 Techved Consulting

19. Metrics driven methodology
Step 2: Create UX lifecycle
- What would users need to do?
- Map their actions
wareness / Attention > First time use > Engagement > Referral
http://www.techved.com/ © 2012 Techved Consulting

20. Metrics driven methodology
Step 3: Create Measurable Metrics
- Split actions into Primary hurdles and Secondary hurdles
- Create metrics
- Vanity Metrics
- Actionable Metrics
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21. Metrics driven methodology
Actionable Metrics
unnel Metrics
Original Flow: 1 2 3 4
Confirm flow Add friends Invite others Getting started
Conversion Funnel: 100 %
63 %
26 %
14 %
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22. Metrics driven methodology
Step 4: Design improvement lifecycle
Measure your design and let every detail matter
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23. Metrics driven methodology
- Measure your design on actionable metrics
- Gauge measurements against Business requirements
- Continue this cycle
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24. Analysis
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25. Analysis
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26. Analysis
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27. Thank You
sales@techved.com
022 67421812
http://www.techved.com/ © 2011 Techved Consulting