Increasing traffic to a site is not the only job of an internet marketer. Increasing business through improved conversion rates should equally as important. The type of conversions and motives depend on the clients niche

1. Key Performance Indicators
(KPIs) for Ecommerce

2. What is a KPI?
 A KPI is a key performance indicator
which is a measure of a process,
event or activity. There are a lot of
ways to measure your ecommerce site
but here are our top 10 KPI’s for
ecommerce.

3. Sales Key Performance
Indicators:
 Hourly, daily, weekly, monthly,
quarterly, and annual sales
 Average order size (sometimes called
average market basket)
 Average margin
 Conversion rate
 Shopping cart abandonment rate
 New customer orders versus returning
customer sales

4.  Cost of goods sold
 Total available market relative to a
retailer's share of market
 Product affinity (which products are
purchased together)
 Product relationship (which products
are viewed consecutively)
 Inventory levels
 Competitive pricing

5. Marketing Key Performance
Indicators:
 Site traffic
 Unique visitors versus returning visitors
 Time on site
 Page views per visit
 Traffic source
 Day part monitoring (when site visitors
come)
 Newsletter subscribers
 Texting subscribers

6.  Chat sessions initiated
 Facebook, Twitter, or Pinterest followers
or fans
 Pay-per-click traffic volume
 Blog traffic
 Number and quality of product reviews
 Brand or display advertising click-
through rates
 Affiliate performance rates

7. Customer Service Key
Performance Indicators:
 Customer service email count
 Customer service phone call count
 Customer service chat count
 Average resolution time
 Concern classification

8. Important 5 - Conversion Rate
 Each person who visits a store is a
potential customer, in the same way
every visitor on an an eCommerce site
is a potential buyer. A successful
eCommerce store is one that converts
a high number of visitors into buyers.

10. Days and Visits To “Purchase”
 Many of us may have seen these
metrics in Google Analytics, but most
of the time they go unnoticed.
Why are “days” and “visits to
purchase” great KPI’s? They help us
understand the customer’s on-site
behavior i.e. how long it took someone
to complete the desired action on the
website.

11. Visitor Loyalty
 Visitor loyalty is one of the Key
Performance Indicators. It allows us to
measure if people visit your site
repeatedly and if they do it more
frequently. In the case of eCommerce
sites, this metric will help marketers to
analyze the visitor loyalty and also
help to analyze the days needed for
the conversion.

12. In-Page Analytics/Event
Tracking
 In-Page Analytics can give you insight
into everything that occurs on your
page. In-page analytics is great at
showing the percentage of clicks on
the page. Marketers can use this KPI
to measure the clicks through various
navigation tabs in site and estimate
the traffic in each area.

13. Identifying the Mobile Visit &
Conversion Rate
 In 2013 mobile is king, we have see
many predictions which clearly
demonstrate the importance of the
mobile-friendly sites (either,
standalone or responsive sites).

14. sources
 http://www.adluge.com/blog/marketing
-intelligence/5-key-performance-
indicators-for-an-ecommerce-site-in-
2013/
 http://www.shopify.com/blog/7365564-
32-key-performance-indicators-kpis-
for-ecommerce#axzz2fQHw05eL