26. WHY WORDPRESS?
Best-in-class UI with the ability to easily embed photos,
•
video, audio
Thursday, February 26, 2009
27. WHY WORDPRESS?
Best-in-class UI with the ability to easily embed photos,
•
video, audio
Open-source software with one of the largest developer
•
communities on the web
Thursday, February 26, 2009
28. WHY WORDPRESS?
Best-in-class UI with the ability to easily embed photos,
•
video, audio
Open-source software with one of the largest developer
•
communities on the web
Robust library of plugins and widgets, including
•
everything from podcasts to polls
Thursday, February 26, 2009
29. WHY WORDPRESS?
Best-in-class UI with the ability to easily embed photos,
•
video, audio
Open-source software with one of the largest developer
•
communities on the web
Robust library of plugins and widgets, including
•
everything from podcasts to polls
Search-engine friendly architecture, with
•
comprehensive RSS integration
Thursday, February 26, 2009
30. WHO BLOGS ON
WORDPRESS?
Thursday, February 26, 2009
31. WHO BLOGS ON
WORDPRESS?
Thursday, February 26, 2009
37. Total Number of Blogs
30
23
15
8
0
September 2008 October 2008 November 2008 December 2008 January 2009 February 2009
COURIER-POST BLOGS
Thursday, February 26, 2009
39. C-P BLOG FAMILY
New logo concept introduced in December
Thursday, February 26, 2009
40. TOP C-P BLOGS
1. Varsity Insider
2. Fish Head
3. Into the Outside
4. World of Warcraft Wanderings
5. MoJo DoJo
6. Flyer Files
Thursday, February 26, 2009
42. October 2008 November 2008 December 2008 January 2009
COURIER-POST BLOG TRAFFIC
Page views per month since launch
Thursday, February 26, 2009
43. October 2008 November 2008 December 2008 January 2009
COURIER-POST BLOG TRAFFIC
Page views per month since launch
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
44. October 2008 November 2008 December 2008 January 2009
36,000
27,000
18,000
9,000
0
2008
COURIER-POST BLOG TRAFFIC
Page views per month since launch
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
46. The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post
300,000
225,000
150,000
75,000
0
October November December
January
GANNETT NEW JERSEY
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
47. The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post
300,000
225,000
150,000
75,000
0
October November December
January
GANNETT NEW JERSEY
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
48. The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post
300,000
225,000
150,000
75,000
0
October November December
January
GANNETT NEW JERSEY
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
59. VOCAB LESSON
POST: A time-stamped entry written by the blog author
•
Thursday, February 26, 2009
60. VOCAB LESSON
POST: A time-stamped entry written by the blog author
•
COMMENT: A response by a reader to a post
•
(or other comment already made on a post)
Thursday, February 26, 2009
61. VOCAB LESSON
POST: A time-stamped entry written by the blog author
•
COMMENT: A response by a reader to a post
•
(or other comment already made on a post)
RSS (Really Simple Syndication): A stripped-down feed of
•
blog content that users and other sites can subscribe to
Thursday, February 26, 2009
62. VOCAB LESSON
POST: A time-stamped entry written by the blog author
•
COMMENT: A response by a reader to a post
•
(or other comment already made on a post)
RSS (Really Simple Syndication): A stripped-down feed of
•
blog content that users and other sites can subscribe to
TRACKBACK: A notification that another website
•
or blog has linked to a specific post
Thursday, February 26, 2009
63. VOCAB LESSON
POST: A time-stamped entry written by the blog author
•
COMMENT: A response by a reader to a post
•
(or other comment already made on a post)
RSS (Really Simple Syndication): A stripped-down feed of
•
blog content that users and other sites can subscribe to
TRACKBACK: A notification that another website
•
or blog has linked to a specific post
SOCIAL BOOKMARK: A way to share blog posts using popular
•
social networking services like Facebook, Digg, and Yahoo Buzz
Thursday, February 26, 2009
64. ANATOMY OF A GOOD BLOG
Thursday, February 26, 2009
65. ANATOMY OF A GOOD BLOG
Thursday, February 26, 2009
66. ANATOMY OF A GOOD BLOG
Clear and concise topic
•
Thursday, February 26, 2009
67. ANATOMY OF A GOOD BLOG
Clear and concise topic
•
5+ posts per day
•
Thursday, February 26, 2009
68. ANATOMY OF A GOOD BLOG
Clear and concise topic
•
5+ posts per day
•
Lively comments with author
•
responses
Thursday, February 26, 2009
69. ANATOMY OF A GOOD BLOG
Clear and concise topic
•
5+ posts per day
•
Lively comments with author
•
responses
Photos with most posts
•
Thursday, February 26, 2009
70. ANATOMY OF A GOOD BLOG
Clear and concise topic
•
5+ posts per day
•
Lively comments with author
•
responses
Photos with most posts
•
Occasional video, audio, and other
•
multimedia
Thursday, February 26, 2009
73. BLOG DO’S AND DON’TS
Do
Use attention-grabbing
headlines (“Man Bites Dog”)
Thursday, February 26, 2009
74. BLOG DO’S AND DON’TS
Do
Use attention-grabbing
headlines (“Man Bites Dog”)
Post more than once a day
Thursday, February 26, 2009
75. BLOG DO’S AND DON’TS
Do
Use attention-grabbing
headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Thursday, February 26, 2009
76. BLOG DO’S AND DON’TS
Do
Use attention-grabbing
headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Thursday, February 26, 2009
77. BLOG DO’S AND DON’TS
Do
Use attention-grabbing
headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Thursday, February 26, 2009
78. BLOG DO’S AND DON’TS
Do Don’t
Use attention-grabbing
headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Thursday, February 26, 2009
79. BLOG DO’S AND DON’TS
Do Don’t
Use attention-grabbing Cut and paste your story
headlines (“Man Bites Dog”) from today’s paper
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Thursday, February 26, 2009
80. BLOG DO’S AND DON’TS
Do Don’t
Use attention-grabbing Cut and paste your story
headlines (“Man Bites Dog”) from today’s paper
Post more than once a day Post a lengthy quote without
any context or spin
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Thursday, February 26, 2009
81. BLOG DO’S AND DON’TS
Do Don’t
Use attention-grabbing Cut and paste your story
headlines (“Man Bites Dog”) from today’s paper
Post more than once a day Post a lengthy quote without
any context or spin
Respond to comments
Strip out all voice or attitude
Add 5 tags to every post from your writing
Tell everyone about your blog
Thursday, February 26, 2009
82. BLOG DO’S AND DON’TS
Do Don’t
Use attention-grabbing Cut and paste your story
headlines (“Man Bites Dog”) from today’s paper
Post more than once a day Post a lengthy quote without
any context or spin
Respond to comments
Strip out all voice or attitude
Add 5 tags to every post from your writing
Tell everyone about your blog Let your blog go fallow
Thursday, February 26, 2009
83. BLOG DO’S AND DON’TS
Do Don’t
Use attention-grabbing Cut and paste your story
headlines (“Man Bites Dog”) from today’s paper
Post more than once a day Post a lengthy quote without
any context or spin
Respond to comments
Strip out all voice or attitude
Add 5 tags to every post from your writing
Tell everyone about your blog Let your blog go fallow
Thursday, February 26, 2009
84. BLOG DO’S AND DON’TS
Do Don’t
Use attention-grabbing Cut and paste your story
headlines (“Man Bites Dog”) from today’s paper
Post more than once a day Post a lengthy quote without
any context or spin
Respond to comments
Strip out all voice or attitude
Add 5 tags to every post from your writing
Tell everyone about your blog Let your blog go fallow
Thursday, February 26, 2009
85. BLOG DO’S AND DON’TS
Do Don’t
Use attention-grabbing Cut and paste your story
headlines (“Man Bites Dog”) from today’s paper
Post more than once a day Post a lengthy quote without
any context or spin
Respond to comments
Strip out all voice or attitude
Add 5 tags to every post from your writing
Tell everyone about your blog Let your blog go fallow
Thursday, February 26, 2009
87. BIONIC BLOGGING
CoverItLive
For live blogging events and
hosting interactive chats
Already being used by
Varsity Insider
Thursday, February 26, 2009
88. BIONIC BLOGGING
CoverItLive
For live blogging events and
hosting interactive chats
Already being used by
Varsity Insider
Thursday, February 26, 2009
90. BIONIC BLOGGING
Podcasts
Regularly scheduled audio or
video episodes that can be
subscribed to and
downloaded onto an iPod or
other similar digital device
Already being used by Into
the Inside, Eagle Perch, and
The Skinny
Thursday, February 26, 2009
91. BIONIC BLOGGING
Podcasts
Regularly scheduled audio or
video episodes that can be
subscribed to and
downloaded onto an iPod or
other similar digital device
Already being used by Into
the Inside, Eagle Perch, and
The Skinny
Thursday, February 26, 2009
93. BIONIC BLOGGING
Event-Specific Blogs
An alternative to time-
consuming custom section
fronts
Tested out with Black Friday
Blog concept
Thursday, February 26, 2009
94. BIONIC BLOGGING
Event-Specific Blogs
An alternative to time-
consuming custom section
fronts
Tested out with Black Friday
Blog concept
Thursday, February 26, 2009
103. BEEFING UP OUR BLOGS
5 things editors can do to help grow our blog program
Thursday, February 26, 2009
104. BEEFING UP OUR BLOGS
5 things editors can do to help grow our blog program
1. Read your reporters’ blog(s) and leave a comment
2. Promote the blogs in print
3. Feature the blogs in the carousel, and in the sidebar of online articles
4. Reverse publish from the blogs to one (or more) print products
5. Encourage experimentation (live video, live blogging, regular features)
6. Scout out the competition
Thursday, February 26, 2009
105. PROMOTING THE
BLOGS IN PRINT
Thursday, February 26, 2009
106. PROMOTING THE
BLOGS IN PRINT
Thursday, February 26, 2009
113. “RELATED
BLOG
CONTENT”
Thursday, February 26, 2009
114. “RELATED
BLOG
CONTENT”
Adding the blogs to article
page sidebars
Thursday, February 26, 2009
115. “RELATED
BLOG
CONTENT”
Adding the blogs to article
page sidebars
Thursday, February 26, 2009
116. “RELATED
BLOG
CONTENT”
Adding the blogs to article
page sidebars
Thursday, February 26, 2009
117. SCOUTING
THE COMPETITION
Thursday, February 26, 2009
118. SCOUTING
THE COMPETITION
Local Blogs That Work
Thursday, February 26, 2009
119. SCOUTING
THE COMPETITION
Local Blogs That Work
Philebrity.com
Phawker.com
Attytood.com
Beerleaguer.typepad.com
BleedingGreenNation.com
Thursday, February 26, 2009
Typewriters had been invented and reinvented in various forms throughout the 1800s, and even as early as 1714. The Hansen Writing Ball was one of the most innovative approaches in the mid-1800s, yet it still suffered from the same problem as its predecessors: The keys jammed and the awkward layout meant it took longer to type than to write by hand.
Christopher Sholes, a Milwaukee newspaper editor, attempted to invent several things: a machine for typesetting (following a strike by compositors at his printing press), a machine for numbering pages in books, and what was then called a “literary piano,” a kind of typewriter with black and white keys. On his first model, his \"ABC\" key arrangement caused the keys to jam when the typist worked quickly.
Sholes didn't know how to keep the keys from sticking, so his solution was to keep the typist from typing too fast.
It was only when he gave one of his devices to stenographers, who subjected them to unsparing tests, that he realized how big a problem this was. So he did this using a study of letter-pair frequency prepared by educator Amos Densmore, brother of James Densmore, who was Sholes' chief financial backer. The QWERTY keyboard itself was determined by the existing mechanical linkages of the typebars inside the machine to the keys on the outside.
By splitting up commonly used letter combinations, Sholes solved the jamming problem caused by the slow method of recovering from a keystroke: weights, not springs, returned all parts to the \"rest\" position. This single innovation helped spur the widespread adoption of the typewriter for the next hundred years.
All about efficiency
Analogy to Yahoo/Google -- both indexes of sites, but Google was far more efficient.
Short for weblog, the term blog refers to a webpage with dated entries, usually organized in reverse chronological order.
0 blogs in 1994; 200,000 in 2002; 35 million in 2006; 70 million in 2007
Short for weblog, the term blog refers to a webpage with dated entries, usually organized in reverse chronological order.
0 blogs in 1994; 200,000 in 2002; 35 million in 2006; 70 million in 2007
Short for weblog, the term blog refers to a webpage with dated entries, usually organized in reverse chronological order.
0 blogs in 1994; 200,000 in 2002; 35 million in 2006; 70 million in 2007
Blogger and LiveJournal: Created in 1999
Movable Type: 2001
WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
Blogger and LiveJournal: Created in 1999
Movable Type: 2001
WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
Blogger and LiveJournal: Created in 1999
Movable Type: 2001
WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
Blogger and LiveJournal: Created in 1999
Movable Type: 2001
WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
Blogger and LiveJournal: Created in 1999
Movable Type: 2001
WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
These are just a few popular sites for media professionals
Can you pick out the blog from this mix?
They all are
The point: Not all blogs look the same, or have the conventional design scheme
Blogs can be wildly successful publishing models unto themselves
These are just a few popular sites for media professionals
Can you pick out the blog from this mix?
They all are
The point: Not all blogs look the same, or have the conventional design scheme
Blogs can be wildly successful publishing models unto themselves
These are just a few popular sites for media professionals
Can you pick out the blog from this mix?
They all are
The point: Not all blogs look the same, or have the conventional design scheme
Blogs can be wildly successful publishing models unto themselves
These are just a few popular sites for media professionals
Can you pick out the blog from this mix?
They all are
The point: Not all blogs look the same, or have the conventional design scheme
Blogs can be wildly successful publishing models unto themselves
Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal
Don’t need to tell you how big blog publishing has become.
Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal
Don’t need to tell you how big blog publishing has become.
Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal
Don’t need to tell you how big blog publishing has become.
Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal
Don’t need to tell you how big blog publishing has become.
Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal
Don’t need to tell you how big blog publishing has become.
Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal
Don’t need to tell you how big blog publishing has become.
Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal
Don’t need to tell you how big blog publishing has become.
Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
Flyer Files: hasn’t been updated since January 22
Fish Head & Into the Outside: Most frequently updated
Half of these are authored by non-beat reporters
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
Headlines: we’re in the newspaper business, after all
Infrequently updated blogs: Not all bad, but also not a way to grow traffic
Comments: Expected that the blogger will respond
Tags: to keep search engines happy
cutting and pasting: Laziest kind of blogging around
Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000