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Thursday, February 26, 2009
WHY BLOGS MATTER




Thursday, February 26, 2009
WHY BLOGS MATTER
                                (Hint: It all begins with QWERTY)




Thursday, February 26, 2009
HANSEN WRITING BALL, 1865

Thursday, February 26, 2009
HANSEN WRITING BALL, 1865
                              The first commercially produced typewriter

Thursday, February 26, 2009
SHOLES TYPEWRITER, 1873

Thursday, February 26, 2009
SHOLES TYPEWRITER, 1873
                               The first commercially successful typewriter,
                              featuring the first QWERTY keyboard layout
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Invented circa 1994




Thursday, February 26, 2009
Invented circa 1994




       THE QWERTY OF WEB PUBLISHING

Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
BLOGGER, MOVABLE TYPE, WORDPRESS


Thursday, February 26, 2009
BLOGGER, MOVABLE TYPE, WORDPRESS
                              Content Management Systems for Dummies

Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
WHY WORDPRESS?




Thursday, February 26, 2009
WHY WORDPRESS?

        Best-in-class UI with the ability to easily embed photos,
    •
        video, audio




Thursday, February 26, 2009
WHY WORDPRESS?

        Best-in-class UI with the ability to easily embed photos,
    •
        video, audio

        Open-source software with one of the largest developer
    •
        communities on the web




Thursday, February 26, 2009
WHY WORDPRESS?

        Best-in-class UI with the ability to easily embed photos,
    •
        video, audio

        Open-source software with one of the largest developer
    •
        communities on the web

        Robust library of plugins and widgets, including
    •
        everything from podcasts to polls




Thursday, February 26, 2009
WHY WORDPRESS?

        Best-in-class UI with the ability to easily embed photos,
    •
        video, audio

        Open-source software with one of the largest developer
    •
        communities on the web

        Robust library of plugins and widgets, including
    •
        everything from podcasts to polls

        Search-engine friendly architecture, with
    •
        comprehensive RSS integration

Thursday, February 26, 2009
WHO BLOGS ON
                               WORDPRESS?




Thursday, February 26, 2009
WHO BLOGS ON
                               WORDPRESS?




Thursday, February 26, 2009
OUR
        INSPIRATION




Thursday, February 26, 2009
OUR
        INSPIRATION
         The New York Times Blogs




Thursday, February 26, 2009
OUR
        INSPIRATION
         The New York Times Blogs




Thursday, February 26, 2009
OUR
        INSPIRATION
         The New York Times Blogs




Thursday, February 26, 2009
COURIER-POST BLOGS

Thursday, February 26, 2009
Total Number of Blogs


                                                                                                          30

                                                                                                         23

                                                                                                       15

                                                                                                      8

                                                                                                     0
   September 2008             October 2008   November 2008   December 2008   January 2009   February 2009




                        COURIER-POST BLOGS

Thursday, February 26, 2009
C-P BLOG FAMILY

Thursday, February 26, 2009
C-P BLOG FAMILY
                              New logo concept introduced in December

Thursday, February 26, 2009
TOP C-P BLOGS

    1. Varsity Insider

    2. Fish Head

    3. Into the Outside

    4. World of Warcraft Wanderings

    5. MoJo DoJo

    6. Flyer Files

Thursday, February 26, 2009
COURIER-POST BLOG TRAFFIC

Thursday, February 26, 2009
October 2008         November 2008   December 2008   January 2009




    COURIER-POST BLOG TRAFFIC
                                    Page views per month since launch

Thursday, February 26, 2009
October 2008         November 2008   December 2008         January 2009




    COURIER-POST BLOG TRAFFIC
                                    Page views per month since launch
                                                                          Source: Omniture/SiteCatalyst

Thursday, February 26, 2009
October 2008         November 2008   December 2008         January 2009




                                                                                           36,000

                                                                                           27,000

                                                                                        18,000

                                                                                        9,000

                                                                                       0
                                             2008




    COURIER-POST BLOG TRAFFIC
                                    Page views per month since launch
                                                                          Source: Omniture/SiteCatalyst

Thursday, February 26, 2009
Thursday, February 26, 2009
The Daily Journal    Daily Record   MyCentralJersey   APP.com        Courier-Post



                                                                                              300,000

                                                                                              225,000

                                                                                           150,000

                                                                                           75,000

                                                                                          0
                October           November          December
                                                                         January




                       GANNETT NEW JERSEY
                                                                        Source: Omniture/SiteCatalyst

Thursday, February 26, 2009
The Daily Journal    Daily Record   MyCentralJersey   APP.com        Courier-Post



                                                                                              300,000

                                                                                              225,000

                                                                                           150,000

                                                                                           75,000

                                                                                          0
                October           November          December
                                                                         January




                       GANNETT NEW JERSEY
                                                                        Source: Omniture/SiteCatalyst

Thursday, February 26, 2009
The Daily Journal    Daily Record   MyCentralJersey   APP.com        Courier-Post



                                                                                              300,000

                                                                                              225,000

                                                                                           150,000

                                                                                           75,000

                                                                                          0
                October           November          December
                                                                         January




                       GANNETT NEW JERSEY
                                                                        Source: Omniture/SiteCatalyst

Thursday, February 26, 2009
Thursday, February 26, 2009
ROOM FOR GROWTH




Thursday, February 26, 2009
BLOG TYPES




Thursday, February 26, 2009
BLOG TYPES

    • Link Aggregator                       • Diary/Journal
                               • Reporter
                                Notebook




Thursday, February 26, 2009
BLOG TYPES

    • Link Aggregator                       • Diary/Journal
                               • Reporter
                                Notebook




Thursday, February 26, 2009
BLOG TYPES

    • Link Aggregator                       • Diary/Journal
                               • Reporter
                                Notebook




Thursday, February 26, 2009
BLOG TYPES

    • Link Aggregator                       • Diary/Journal
                               • Reporter
                                Notebook




Thursday, February 26, 2009
Thursday, February 26, 2009
THE BEST NEWSPAPER
                            BLOGS ARE ALL
                                 THREE



Thursday, February 26, 2009
VOCAB LESSON




Thursday, February 26, 2009
VOCAB LESSON
      POST: A time-stamped entry written by the blog author
  •




Thursday, February 26, 2009
VOCAB LESSON
      POST: A time-stamped entry written by the blog author
  •


      COMMENT: A response by a reader to a post
  •
      (or other comment already made on a post)




Thursday, February 26, 2009
VOCAB LESSON
      POST: A time-stamped entry written by the blog author
  •


      COMMENT: A response by a reader to a post
  •
      (or other comment already made on a post)

      RSS (Really Simple Syndication): A stripped-down feed of
  •
      blog content that users and other sites can subscribe to




Thursday, February 26, 2009
VOCAB LESSON
      POST: A time-stamped entry written by the blog author
  •


      COMMENT: A response by a reader to a post
  •
      (or other comment already made on a post)

      RSS (Really Simple Syndication): A stripped-down feed of
  •
      blog content that users and other sites can subscribe to

      TRACKBACK: A notification that another website
  •
      or blog has linked to a specific post




Thursday, February 26, 2009
VOCAB LESSON
      POST: A time-stamped entry written by the blog author
  •


      COMMENT: A response by a reader to a post
  •
      (or other comment already made on a post)

      RSS (Really Simple Syndication): A stripped-down feed of
  •
      blog content that users and other sites can subscribe to

      TRACKBACK: A notification that another website
  •
      or blog has linked to a specific post

      SOCIAL BOOKMARK: A way to share blog posts using popular
  •
      social networking services like Facebook, Digg, and Yahoo Buzz

Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG




Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG




Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG

        Clear and concise topic
    •




Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG

        Clear and concise topic
    •

        5+ posts per day
    •




Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG

        Clear and concise topic
    •

        5+ posts per day
    •

        Lively comments with author
    •
        responses




Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG

        Clear and concise topic
    •

        5+ posts per day
    •

        Lively comments with author
    •
        responses

        Photos with most posts
    •




Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG

        Clear and concise topic
    •

        5+ posts per day
    •

        Lively comments with author
    •
        responses

        Photos with most posts
    •

        Occasional video, audio, and other
    •
        multimedia


Thursday, February 26, 2009
BLOG DO’S AND DON’TS




Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do




Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do

        Use attention-grabbing
        headlines (“Man Bites Dog”)




Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do

        Use attention-grabbing
        headlines (“Man Bites Dog”)

        Post more than once a day




Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do

        Use attention-grabbing
        headlines (“Man Bites Dog”)

        Post more than once a day

        Respond to comments




Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do

        Use attention-grabbing
        headlines (“Man Bites Dog”)

        Post more than once a day

        Respond to comments

        Add 5 tags to every post


Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do

        Use attention-grabbing
        headlines (“Man Bites Dog”)

        Post more than once a day

        Respond to comments

        Add 5 tags to every post

        Tell everyone about your blog
Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do        Don’t

        Use attention-grabbing
        headlines (“Man Bites Dog”)

        Post more than once a day

        Respond to comments

        Add 5 tags to every post

        Tell everyone about your blog
Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do                   Don’t

        Use attention-grabbing          Cut and paste your story
        headlines (“Man Bites Dog”)     from today’s paper

        Post more than once a day

        Respond to comments

        Add 5 tags to every post

        Tell everyone about your blog
Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do                   Don’t

        Use attention-grabbing          Cut and paste your story
        headlines (“Man Bites Dog”)     from today’s paper

        Post more than once a day       Post a lengthy quote without
                                        any context or spin
        Respond to comments

        Add 5 tags to every post

        Tell everyone about your blog
Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do                   Don’t

        Use attention-grabbing          Cut and paste your story
        headlines (“Man Bites Dog”)     from today’s paper

        Post more than once a day       Post a lengthy quote without
                                        any context or spin
        Respond to comments
                                        Strip out all voice or attitude
        Add 5 tags to every post        from your writing
        Tell everyone about your blog
Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do                   Don’t

        Use attention-grabbing          Cut and paste your story
        headlines (“Man Bites Dog”)     from today’s paper

        Post more than once a day       Post a lengthy quote without
                                        any context or spin
        Respond to comments
                                        Strip out all voice or attitude
        Add 5 tags to every post        from your writing
        Tell everyone about your blog   Let your blog go fallow
Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do                   Don’t

        Use attention-grabbing          Cut and paste your story
        headlines (“Man Bites Dog”)     from today’s paper

        Post more than once a day       Post a lengthy quote without
                                        any context or spin
        Respond to comments
                                        Strip out all voice or attitude
        Add 5 tags to every post        from your writing
        Tell everyone about your blog   Let your blog go fallow
Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do                   Don’t

        Use attention-grabbing          Cut and paste your story
        headlines (“Man Bites Dog”)     from today’s paper

        Post more than once a day       Post a lengthy quote without
                                        any context or spin
        Respond to comments
                                        Strip out all voice or attitude
        Add 5 tags to every post        from your writing
        Tell everyone about your blog   Let your blog go fallow
Thursday, February 26, 2009
BLOG DO’S AND DON’TS

                              Do                   Don’t

        Use attention-grabbing          Cut and paste your story
        headlines (“Man Bites Dog”)     from today’s paper

        Post more than once a day       Post a lengthy quote without
                                        any context or spin
        Respond to comments
                                        Strip out all voice or attitude
        Add 5 tags to every post        from your writing
        Tell everyone about your blog   Let your blog go fallow
Thursday, February 26, 2009
BIONIC BLOGGING




Thursday, February 26, 2009
BIONIC BLOGGING


        CoverItLive

        For live blogging events and
        hosting interactive chats

        Already being used by
        Varsity Insider



Thursday, February 26, 2009
BIONIC BLOGGING


        CoverItLive

        For live blogging events and
        hosting interactive chats

        Already being used by
        Varsity Insider



Thursday, February 26, 2009
BIONIC BLOGGING




Thursday, February 26, 2009
BIONIC BLOGGING

        Podcasts

        Regularly scheduled audio or
        video episodes that can be
        subscribed to and
        downloaded onto an iPod or
        other similar digital device

        Already being used by Into
        the Inside, Eagle Perch, and
        The Skinny

Thursday, February 26, 2009
BIONIC BLOGGING

        Podcasts

        Regularly scheduled audio or
        video episodes that can be
        subscribed to and
        downloaded onto an iPod or
        other similar digital device

        Already being used by Into
        the Inside, Eagle Perch, and
        The Skinny

Thursday, February 26, 2009
BIONIC BLOGGING




Thursday, February 26, 2009
BIONIC BLOGGING

        Event-Specific Blogs

        An alternative to time-
        consuming custom section
        fronts

        Tested out with Black Friday
        Blog concept



Thursday, February 26, 2009
BIONIC BLOGGING

        Event-Specific Blogs

        An alternative to time-
        consuming custom section
        fronts

        Tested out with Black Friday
        Blog concept



Thursday, February 26, 2009
THE GOAL




Thursday, February 26, 2009
THE GOAL

                               20%




                                          80%


                               Traditional News Content
                               Blog Content




Thursday, February 26, 2009
WHERE WE ARE NOW




                                   Traditional News Content
                                   Blog Content




Thursday, February 26, 2009
WHERE WE ARE NOW

                                        1%




                                        99%

                                   Traditional News Content
                                   Blog Content




Thursday, February 26, 2009
Thursday, February 26, 2009
WHY 20%?




Thursday, February 26, 2009
WHY 20%?
                    20%




                              80%


              nytimes.com     blogs.nytimes.com




                                                  Source: Compete.com

Thursday, February 26, 2009
WHY 20%?
                    20%                               24%




                                                                   76%
                                80%


              nytimes.com        blogs.nytimes.com   lohud.com     lohudblogs.com


                              Traffic measured in unique visitors
                                                                   Source: Compete.com

Thursday, February 26, 2009
BEEFING UP OUR BLOGS
                    5 things editors can do to help grow our blog program




Thursday, February 26, 2009
BEEFING UP OUR BLOGS
                    5 things editors can do to help grow our blog program


    1. Read your reporters’ blog(s) and leave a comment

    2. Promote the blogs in print

    3. Feature the blogs in the carousel, and in the sidebar of online articles

    4. Reverse publish from the blogs to one (or more) print products

    5. Encourage experimentation (live video, live blogging, regular features)

    6. Scout out the competition


Thursday, February 26, 2009
PROMOTING THE
                              BLOGS IN PRINT




Thursday, February 26, 2009
PROMOTING THE
                              BLOGS IN PRINT




Thursday, February 26, 2009
REVERSE PUBLISHING




Thursday, February 26, 2009
REVERSE PUBLISHING




Thursday, February 26, 2009
HIGHLIGHTING THE
                                BLOGS ONLINE




Thursday, February 26, 2009
HIGHLIGHTING THE
                                BLOGS ONLINE




Thursday, February 26, 2009
HIGHLIGHTING THE
                                BLOGS ONLINE




Thursday, February 26, 2009
Thursday, February 26, 2009
“RELATED
               BLOG
            CONTENT”




Thursday, February 26, 2009
“RELATED
               BLOG
            CONTENT”
         Adding the blogs to article
              page sidebars




Thursday, February 26, 2009
“RELATED
               BLOG
            CONTENT”
         Adding the blogs to article
              page sidebars




Thursday, February 26, 2009
“RELATED
                                  BLOG
                               CONTENT”
                              Adding the blogs to article
                                   page sidebars




Thursday, February 26, 2009
SCOUTING
                              THE COMPETITION




Thursday, February 26, 2009
SCOUTING
                              THE COMPETITION
        Local Blogs That Work




Thursday, February 26, 2009
SCOUTING
                              THE COMPETITION
        Local Blogs That Work

        Philebrity.com

        Phawker.com

        Attytood.com

        Beerleaguer.typepad.com

        BleedingGreenNation.com

Thursday, February 26, 2009
Thursday, February 26, 2009
EMBRACE QWERTY




Thursday, February 26, 2009

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Why Blogs Matter

  • 2. WHY BLOGS MATTER Thursday, February 26, 2009
  • 3. WHY BLOGS MATTER (Hint: It all begins with QWERTY) Thursday, February 26, 2009
  • 4. HANSEN WRITING BALL, 1865 Thursday, February 26, 2009
  • 5. HANSEN WRITING BALL, 1865 The first commercially produced typewriter Thursday, February 26, 2009
  • 7. SHOLES TYPEWRITER, 1873 The first commercially successful typewriter, featuring the first QWERTY keyboard layout Thursday, February 26, 2009
  • 12. Invented circa 1994 Thursday, February 26, 2009
  • 13. Invented circa 1994 THE QWERTY OF WEB PUBLISHING Thursday, February 26, 2009
  • 18. BLOGGER, MOVABLE TYPE, WORDPRESS Thursday, February 26, 2009
  • 19. BLOGGER, MOVABLE TYPE, WORDPRESS Content Management Systems for Dummies Thursday, February 26, 2009
  • 26. WHY WORDPRESS? Best-in-class UI with the ability to easily embed photos, • video, audio Thursday, February 26, 2009
  • 27. WHY WORDPRESS? Best-in-class UI with the ability to easily embed photos, • video, audio Open-source software with one of the largest developer • communities on the web Thursday, February 26, 2009
  • 28. WHY WORDPRESS? Best-in-class UI with the ability to easily embed photos, • video, audio Open-source software with one of the largest developer • communities on the web Robust library of plugins and widgets, including • everything from podcasts to polls Thursday, February 26, 2009
  • 29. WHY WORDPRESS? Best-in-class UI with the ability to easily embed photos, • video, audio Open-source software with one of the largest developer • communities on the web Robust library of plugins and widgets, including • everything from podcasts to polls Search-engine friendly architecture, with • comprehensive RSS integration Thursday, February 26, 2009
  • 30. WHO BLOGS ON WORDPRESS? Thursday, February 26, 2009
  • 31. WHO BLOGS ON WORDPRESS? Thursday, February 26, 2009
  • 32. OUR INSPIRATION Thursday, February 26, 2009
  • 33. OUR INSPIRATION The New York Times Blogs Thursday, February 26, 2009
  • 34. OUR INSPIRATION The New York Times Blogs Thursday, February 26, 2009
  • 35. OUR INSPIRATION The New York Times Blogs Thursday, February 26, 2009
  • 37. Total Number of Blogs 30 23 15 8 0 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 COURIER-POST BLOGS Thursday, February 26, 2009
  • 38. C-P BLOG FAMILY Thursday, February 26, 2009
  • 39. C-P BLOG FAMILY New logo concept introduced in December Thursday, February 26, 2009
  • 40. TOP C-P BLOGS 1. Varsity Insider 2. Fish Head 3. Into the Outside 4. World of Warcraft Wanderings 5. MoJo DoJo 6. Flyer Files Thursday, February 26, 2009
  • 42. October 2008 November 2008 December 2008 January 2009 COURIER-POST BLOG TRAFFIC Page views per month since launch Thursday, February 26, 2009
  • 43. October 2008 November 2008 December 2008 January 2009 COURIER-POST BLOG TRAFFIC Page views per month since launch Source: Omniture/SiteCatalyst Thursday, February 26, 2009
  • 44. October 2008 November 2008 December 2008 January 2009 36,000 27,000 18,000 9,000 0 2008 COURIER-POST BLOG TRAFFIC Page views per month since launch Source: Omniture/SiteCatalyst Thursday, February 26, 2009
  • 46. The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post 300,000 225,000 150,000 75,000 0 October November December January GANNETT NEW JERSEY Source: Omniture/SiteCatalyst Thursday, February 26, 2009
  • 47. The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post 300,000 225,000 150,000 75,000 0 October November December January GANNETT NEW JERSEY Source: Omniture/SiteCatalyst Thursday, February 26, 2009
  • 48. The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post 300,000 225,000 150,000 75,000 0 October November December January GANNETT NEW JERSEY Source: Omniture/SiteCatalyst Thursday, February 26, 2009
  • 50. ROOM FOR GROWTH Thursday, February 26, 2009
  • 52. BLOG TYPES • Link Aggregator • Diary/Journal • Reporter Notebook Thursday, February 26, 2009
  • 53. BLOG TYPES • Link Aggregator • Diary/Journal • Reporter Notebook Thursday, February 26, 2009
  • 54. BLOG TYPES • Link Aggregator • Diary/Journal • Reporter Notebook Thursday, February 26, 2009
  • 55. BLOG TYPES • Link Aggregator • Diary/Journal • Reporter Notebook Thursday, February 26, 2009
  • 57. THE BEST NEWSPAPER BLOGS ARE ALL THREE Thursday, February 26, 2009
  • 59. VOCAB LESSON POST: A time-stamped entry written by the blog author • Thursday, February 26, 2009
  • 60. VOCAB LESSON POST: A time-stamped entry written by the blog author • COMMENT: A response by a reader to a post • (or other comment already made on a post) Thursday, February 26, 2009
  • 61. VOCAB LESSON POST: A time-stamped entry written by the blog author • COMMENT: A response by a reader to a post • (or other comment already made on a post) RSS (Really Simple Syndication): A stripped-down feed of • blog content that users and other sites can subscribe to Thursday, February 26, 2009
  • 62. VOCAB LESSON POST: A time-stamped entry written by the blog author • COMMENT: A response by a reader to a post • (or other comment already made on a post) RSS (Really Simple Syndication): A stripped-down feed of • blog content that users and other sites can subscribe to TRACKBACK: A notification that another website • or blog has linked to a specific post Thursday, February 26, 2009
  • 63. VOCAB LESSON POST: A time-stamped entry written by the blog author • COMMENT: A response by a reader to a post • (or other comment already made on a post) RSS (Really Simple Syndication): A stripped-down feed of • blog content that users and other sites can subscribe to TRACKBACK: A notification that another website • or blog has linked to a specific post SOCIAL BOOKMARK: A way to share blog posts using popular • social networking services like Facebook, Digg, and Yahoo Buzz Thursday, February 26, 2009
  • 64. ANATOMY OF A GOOD BLOG Thursday, February 26, 2009
  • 65. ANATOMY OF A GOOD BLOG Thursday, February 26, 2009
  • 66. ANATOMY OF A GOOD BLOG Clear and concise topic • Thursday, February 26, 2009
  • 67. ANATOMY OF A GOOD BLOG Clear and concise topic • 5+ posts per day • Thursday, February 26, 2009
  • 68. ANATOMY OF A GOOD BLOG Clear and concise topic • 5+ posts per day • Lively comments with author • responses Thursday, February 26, 2009
  • 69. ANATOMY OF A GOOD BLOG Clear and concise topic • 5+ posts per day • Lively comments with author • responses Photos with most posts • Thursday, February 26, 2009
  • 70. ANATOMY OF A GOOD BLOG Clear and concise topic • 5+ posts per day • Lively comments with author • responses Photos with most posts • Occasional video, audio, and other • multimedia Thursday, February 26, 2009
  • 71. BLOG DO’S AND DON’TS Thursday, February 26, 2009
  • 72. BLOG DO’S AND DON’TS Do Thursday, February 26, 2009
  • 73. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Thursday, February 26, 2009
  • 74. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Thursday, February 26, 2009
  • 75. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Respond to comments Thursday, February 26, 2009
  • 76. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Respond to comments Add 5 tags to every post Thursday, February 26, 2009
  • 77. BLOG DO’S AND DON’TS Do Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Respond to comments Add 5 tags to every post Tell everyone about your blog Thursday, February 26, 2009
  • 78. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing headlines (“Man Bites Dog”) Post more than once a day Respond to comments Add 5 tags to every post Tell everyone about your blog Thursday, February 26, 2009
  • 79. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Respond to comments Add 5 tags to every post Tell everyone about your blog Thursday, February 26, 2009
  • 80. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Add 5 tags to every post Tell everyone about your blog Thursday, February 26, 2009
  • 81. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Thursday, February 26, 2009
  • 82. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Let your blog go fallow Thursday, February 26, 2009
  • 83. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Let your blog go fallow Thursday, February 26, 2009
  • 84. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Let your blog go fallow Thursday, February 26, 2009
  • 85. BLOG DO’S AND DON’TS Do Don’t Use attention-grabbing Cut and paste your story headlines (“Man Bites Dog”) from today’s paper Post more than once a day Post a lengthy quote without any context or spin Respond to comments Strip out all voice or attitude Add 5 tags to every post from your writing Tell everyone about your blog Let your blog go fallow Thursday, February 26, 2009
  • 87. BIONIC BLOGGING CoverItLive For live blogging events and hosting interactive chats Already being used by Varsity Insider Thursday, February 26, 2009
  • 88. BIONIC BLOGGING CoverItLive For live blogging events and hosting interactive chats Already being used by Varsity Insider Thursday, February 26, 2009
  • 90. BIONIC BLOGGING Podcasts Regularly scheduled audio or video episodes that can be subscribed to and downloaded onto an iPod or other similar digital device Already being used by Into the Inside, Eagle Perch, and The Skinny Thursday, February 26, 2009
  • 91. BIONIC BLOGGING Podcasts Regularly scheduled audio or video episodes that can be subscribed to and downloaded onto an iPod or other similar digital device Already being used by Into the Inside, Eagle Perch, and The Skinny Thursday, February 26, 2009
  • 93. BIONIC BLOGGING Event-Specific Blogs An alternative to time- consuming custom section fronts Tested out with Black Friday Blog concept Thursday, February 26, 2009
  • 94. BIONIC BLOGGING Event-Specific Blogs An alternative to time- consuming custom section fronts Tested out with Black Friday Blog concept Thursday, February 26, 2009
  • 96. THE GOAL 20% 80% Traditional News Content Blog Content Thursday, February 26, 2009
  • 97. WHERE WE ARE NOW Traditional News Content Blog Content Thursday, February 26, 2009
  • 98. WHERE WE ARE NOW 1% 99% Traditional News Content Blog Content Thursday, February 26, 2009
  • 101. WHY 20%? 20% 80% nytimes.com blogs.nytimes.com Source: Compete.com Thursday, February 26, 2009
  • 102. WHY 20%? 20% 24% 76% 80% nytimes.com blogs.nytimes.com lohud.com lohudblogs.com Traffic measured in unique visitors Source: Compete.com Thursday, February 26, 2009
  • 103. BEEFING UP OUR BLOGS 5 things editors can do to help grow our blog program Thursday, February 26, 2009
  • 104. BEEFING UP OUR BLOGS 5 things editors can do to help grow our blog program 1. Read your reporters’ blog(s) and leave a comment 2. Promote the blogs in print 3. Feature the blogs in the carousel, and in the sidebar of online articles 4. Reverse publish from the blogs to one (or more) print products 5. Encourage experimentation (live video, live blogging, regular features) 6. Scout out the competition Thursday, February 26, 2009
  • 105. PROMOTING THE BLOGS IN PRINT Thursday, February 26, 2009
  • 106. PROMOTING THE BLOGS IN PRINT Thursday, February 26, 2009
  • 109. HIGHLIGHTING THE BLOGS ONLINE Thursday, February 26, 2009
  • 110. HIGHLIGHTING THE BLOGS ONLINE Thursday, February 26, 2009
  • 111. HIGHLIGHTING THE BLOGS ONLINE Thursday, February 26, 2009
  • 113. “RELATED BLOG CONTENT” Thursday, February 26, 2009
  • 114. “RELATED BLOG CONTENT” Adding the blogs to article page sidebars Thursday, February 26, 2009
  • 115. “RELATED BLOG CONTENT” Adding the blogs to article page sidebars Thursday, February 26, 2009
  • 116. “RELATED BLOG CONTENT” Adding the blogs to article page sidebars Thursday, February 26, 2009
  • 117. SCOUTING THE COMPETITION Thursday, February 26, 2009
  • 118. SCOUTING THE COMPETITION Local Blogs That Work Thursday, February 26, 2009
  • 119. SCOUTING THE COMPETITION Local Blogs That Work Philebrity.com Phawker.com Attytood.com Beerleaguer.typepad.com BleedingGreenNation.com Thursday, February 26, 2009

Notes de l'éditeur

  1. Typewriters had been invented and reinvented in various forms throughout the 1800s, and even as early as 1714. The Hansen Writing Ball was one of the most innovative approaches in the mid-1800s, yet it still suffered from the same problem as its predecessors: The keys jammed and the awkward layout meant it took longer to type than to write by hand.
  2. Christopher Sholes, a Milwaukee newspaper editor, attempted to invent several things: a machine for typesetting (following a strike by compositors at his printing press), a machine for numbering pages in books, and what was then called a “literary piano,” a kind of typewriter with black and white keys. On his first model, his \"ABC\" key arrangement caused the keys to jam when the typist worked quickly. Sholes didn't know how to keep the keys from sticking, so his solution was to keep the typist from typing too fast. It was only when he gave one of his devices to stenographers, who subjected them to unsparing tests, that he realized how big a problem this was. So he did this using a study of letter-pair frequency prepared by educator Amos Densmore, brother of James Densmore, who was Sholes' chief financial backer. The QWERTY keyboard itself was determined by the existing mechanical linkages of the typebars inside the machine to the keys on the outside.
  3. By splitting up commonly used letter combinations, Sholes solved the jamming problem caused by the slow method of recovering from a keystroke: weights, not springs, returned all parts to the \"rest\" position. This single innovation helped spur the widespread adoption of the typewriter for the next hundred years. All about efficiency Analogy to Yahoo/Google -- both indexes of sites, but Google was far more efficient.
  4. Short for weblog, the term blog refers to a webpage with dated entries, usually organized in reverse chronological order. 0 blogs in 1994; 200,000 in 2002; 35 million in 2006; 70 million in 2007
  5. Short for weblog, the term blog refers to a webpage with dated entries, usually organized in reverse chronological order. 0 blogs in 1994; 200,000 in 2002; 35 million in 2006; 70 million in 2007
  6. Short for weblog, the term blog refers to a webpage with dated entries, usually organized in reverse chronological order. 0 blogs in 1994; 200,000 in 2002; 35 million in 2006; 70 million in 2007
  7. Blogger and LiveJournal: Created in 1999 Movable Type: 2001 WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  8. Blogger and LiveJournal: Created in 1999 Movable Type: 2001 WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  9. Blogger and LiveJournal: Created in 1999 Movable Type: 2001 WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  10. Blogger and LiveJournal: Created in 1999 Movable Type: 2001 WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  11. Blogger and LiveJournal: Created in 1999 Movable Type: 2001 WordPress: Open-source software project started in 2003 as an offshoot of B2/cafelog; quickly became most popular in 2004 after Movable Type changed its licensing and began charging.
  12. These are just a few popular sites for media professionals Can you pick out the blog from this mix? They all are The point: Not all blogs look the same, or have the conventional design scheme Blogs can be wildly successful publishing models unto themselves
  13. These are just a few popular sites for media professionals Can you pick out the blog from this mix? They all are The point: Not all blogs look the same, or have the conventional design scheme Blogs can be wildly successful publishing models unto themselves
  14. These are just a few popular sites for media professionals Can you pick out the blog from this mix? They all are The point: Not all blogs look the same, or have the conventional design scheme Blogs can be wildly successful publishing models unto themselves
  15. These are just a few popular sites for media professionals Can you pick out the blog from this mix? They all are The point: Not all blogs look the same, or have the conventional design scheme Blogs can be wildly successful publishing models unto themselves
  16. Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal Don’t need to tell you how big blog publishing has become.
  17. Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal Don’t need to tell you how big blog publishing has become.
  18. Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal Don’t need to tell you how big blog publishing has become.
  19. Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal Don’t need to tell you how big blog publishing has become.
  20. Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal Don’t need to tell you how big blog publishing has become.
  21. Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal Don’t need to tell you how big blog publishing has become.
  22. Just a handful of the media outlets using WordPress for their blogs: CNN, People, Time, Fox News, the NY Times, the Wall Street Journal Don’t need to tell you how big blog publishing has become.
  23. Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  24. Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  25. Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  26. Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  27. Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  28. Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  29. Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  30. Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  31. Little dude logo created to help give blogs better branding, visual consistency, and fun playful image
  32. Flyer Files: hasn’t been updated since January 22 Fish Head & Into the Outside: Most frequently updated Half of these are authored by non-beat reporters
  33. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  34. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  35. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  36. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  37. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  38. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  39. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  40. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  41. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  42. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  43. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  44. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  45. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000
  46. Headlines: we’re in the newspaper business, after all Infrequently updated blogs: Not all bad, but also not a way to grow traffic Comments: Expected that the blogger will respond Tags: to keep search engines happy cutting and pasting: Laziest kind of blogging around Yankees blog: close to 2 million page views per month; Business in the burbs: aprox 1,000