Overview of the 12 Days of Tag Campaign.

1. SOCIAL MEDIA SPONSORSHIP CAMPAIGN

2. ➡ Microsoft Tag is a new kind of bar code that connects
anything in the real world to information, entertainment,
and interactive experiences on a mobile phone
➡ Users download the Microsoft Tag Reader to their mobile
device and scan codes using their phone’s camera

3. IZEA teamed Microsoft with rap
superstar Diddy to create a unique
consumer promotion for Microsoft Tag
for the 2010 Christmas holiday season.
The launch of the Microsoft Tag
campaign coincided with the release of
Diddy’s album Last Train to Paris.
IZEA conceptualized, designed and
hosted a minisite experience utilizing
Diddy’s likeness as the centerpiece
and negotiated access to exclusive
Diddy content for use in the campaign.

4. IZEA Platform Minisite
Experience
DRIVE CONSUMERS
Sponsored Content
drives readers, fans
and followers to click
and visit
User Actions
Download Scan Share
New users that didn’t have Microsoft Users scanned tags in order to Users were encouraged to share
Tag Reader were promoted to download it get content, vote or register to win on Twitter and Facebook

5. ➡ Diddy Tweeted to his 3.1M followers over 12 days
‣ 24 Tweets from Diddy in total
‣ Additional Sponsored Tweets were used to support the effort
and spread the message beyond Diddy’s fans
➡ IZEA’s Sponsored Tweets platform was used to manage
the campaign, schedule the tweets and track performance
‣ Each tweet included a hashtag and unique tracking link
‣ Ensured all tweets included proper disclosure
#12daysoftag - scan the tag to get an invite to my
live listening party tonight at 9pm, thanks to
sponsor @microsoftag http://spn.tw/1234

6. RT @iamdiddy: SEE THIS!! Exclusive behind the
scenes video of me from the album! @microsofttag -
exclusive sponsor #12daysoftag http://spn.tw/tObJ8
Wow! @iamdiddy and @microsofttag are giving away
$50k to charity over #12daysoftag check out http://
bit.ly/msfttag
I'm entered to win a @iamdiddy signed @xbox - You
can enter to win and vote to give $10k to a
#12daysoftag charity http://bit.ly/12dotday5

7. ➡ Site located at 12daysoftag.com
‣ Launched 12 days prior to Christmas
➡ Each day users were presented with a new Microsoft Tag.
By scanning the various tags users were able to:
‣ Download exclusive Diddy content
‣ Vote for a charity to win $10k
‣ Register to win a Diddy signed XBOX

13. ➡ Fifteen charities were selected to compete against each
other for a chance to win a $10k donation from Diddy.
➡ The charity with the most scans of their tag won
‣ Each charity voting comprised of 3 different charities

21. ➡ Generated over 1,800 tweets using #12daysoftag
‣ Aggregate of 73 Million follower timelines on Twitter
➡ Over 200 mentions on websites and blogs
‣ Mainstream media coverage
‣ Blogs, Forums and social sites
➡ Built strong celebrity affinity with Diddy
‣ Grammy winning recording artist
‣ Reached over 3.1 Million unique followers on Twitter
➡ Raised awareness of Microsoft’s charitable work

22. FOR MORE INFORMATION CALL 1.877.525.IZEA