PhD research update on mobile fitness app Endomondo and the Vickey Breslin Fitness Tweet Classification model

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A Study on Twitter Usage for
Fitness Self-Reporting via Mobile
Apps
Ted Vickey
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WHO
WHAT
WHY
HOW
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WHO
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WHAT
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My PhD is researching exercise and
technology, because I want to find out if the
use of online social networking increases
exercise adherence and motivation so that
developers can create more persuasive
applications that allow a person to
become healthier and decrease healthcare
costs.
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WHY
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Business Model for Connected Health
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Around the world today…
1 in 3 adults overweight
1 in 10 adults obese
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Data from WHO, 2011

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50
“Globesity”
45 USA, 45
40
35
Percentage of adult obesity (>30% BMI)
Mexico, 33
30 Chile, 30
Australia, 27
25
England, 24
20
Brazil, 17
15
Sweden, 12
Norway, 11
10
5
Japan, 3
0
1985 1990 1995 2000 2005 2010
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Data from WHO, 2011

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HOW
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• Sports community based on free real-time GPS tracking of running,
cycling, etc.
• Copenhagen, Denmark
• Raised $2.3M in funding 2011
• 7.5M worldwide users (majority in USA)
• Android, iPhone, BlackBerry, Symbian, Windows Phone and Java
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1. Turn on mobile fitness app
Workout
Time!
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2. Complete physical activity
Walking
Running
Biking
Hiking
Swimming
Lifting
Sleeping
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3. Save workout
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We can analyze…
 User ID • Fitness App
 Location • Exercise Type
 # Followers • Exercise Time
 # Followings • Exercise Trends
 # Lists • Twitter Social Network
 Influence score • Message
 Klout Type • Twitter activity
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The process…
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xxxxxxx
xxxxx
xxxxxxx
xxxxxxx
xxxx
xxxxxxx
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#Endomondo (March 21 – October 21, 2011)
319,024 Collection of Tweets
(#endomondo)
Identification of English
301,363 Tweets
20,535 Unique Users
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#Endomondo users by Language
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Devil: 2 God: 12
Hell: 18
>
Heaven: 5
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$hit: 46
Crap: 22
Damn: 40
F%#&: 51
Bitch: 1
Ass: 34
Fat Ass: 1
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391
1739
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Geo location of #endomondo users
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Was out cycling 5.03 miles
with #Endomondo. See it
here: http://t.co/dr24ar
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http://t.co/dfe34d
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#Endomondo Celebrates 5 Million
#Downloads Of Fitness App With
$2.3M In Seed Funding
http://t.co/Z3a2MYwV
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Unique Users:
2,587
(Users who
Tweeted 1x
or 18%)
109,115
(Top 10% of Tweeters
made 47% tweets)
229,513
(Total Tweets)
English Only, Workout Category
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Top Ten Tweeters using #endomondo
All Workouts
User A 977 976
Endomondo 757 0
USER B 522 262
USER C 517 264
USER D 514 254
USER E 507 305
USER F 503 503
USER G 492 274
USER H 487 243
USER I 477 255
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Survey Question:
What percent of the time when
you exercise do you use a
mobile fitness app?
69% of all users more than
80% of the time
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Time Period Analysis
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Future research
 Continue to analyze data
 Cross application usage patterns
 Adoption and maintenance patterns
 Cross analysis with Survey Data
 Social Network Analysis
 Collaborate with other researchers
 Survey users
 Build economic model of research
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Ted Vickey
National University of Ireland - Galway
ted.vickey@deri.org
@tedvickey
www.linkedin.com/in/tedvickey
www.socialfitphd.com
www.slideshare.net/drfitt
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