How to gain traction in Local Search with Google Places/Maps. 10 strategies to help you get more foot traffic to your business. Also, how to get customer reviews from your happy customers!
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10 Local Search / Google Places Strategies
1. Local Search Strategies
Get Your Local Business Discovered on Google
Presented by: Travis Wright
2. Why Use Google Places?
• Reach thousands of customers fast. And free.
• Personalize your listing and reach out to
YOUR customers
• Add coupons, edit your map listing, and more
• Track statistics easily, and even see what
words people type in to find you
3.
4. 1. Claim/Create Local Business Listing
Check the major local listing providers for your current
listing(s) to claim or create one:
http://www.google.com/local/add
http://listings.local.yahoo.com/csubmit/index.php
https://ssl.bing.com/listings/ListingCenter.aspx
5. 2. Ensure Your Business Address Matches Your
Target Location
Arthur Bryant’s BBQ
1727 Brooklyn Ave
Kansas City, MO 64127
9. 6. Local Phone # Area Code Associated With
Local Listing(s)
Example: Which of these would you consider a local business?
Dan’s Shoe Store Dan’s Shoe Store
(312) 555-5555 (800) 555-Shoe
16. 10. Reviews. Reviews. Reviews.
Come up with a review
campaign strategy
that fosters
LEGITIMATE feedback.
17. Where to ask for Reviews?
• On Invoices • Billboards
• In Newsletters • Thank you letters
• In emails • Surveys
• On the restaurant check • Ads
• Concierge desk • Displays of pictures of
• Checkout desk happy clients
• Wall signs • Facebook Page
• Sales graphics • Twitter