Talk for Summer of Startups program

1. TEEMU KURPPA
teemu@huikea.com
twitter.com/teemu
dirtyaura.org/blog
EXPERIENCE

3. Great Social Mobile Enterntainment
for busy people

5. 1. Getting acquired
2. Attracting early users
3. Be persistent, work smart
4. Q&A

6. 1. Getting acquired

7. WHY A STARTUP
IS ACQUIRED?
A lot of eyeballs
Hardcore tech
Growth business
Valuable data
Team
Product

8. 2. Attracting early users
Or hockey-sticks are smooth only from distance

9. HOCKEY-STICK
HUMBUG
MAU
4000
3000
2000
1000
0
Jan Feb Mar Apr Jun Jul

10. REALITY
MAU
3000
2250
1500
750
0
Jan Feb Mar Apr Jun Jul Aug Sep

11. small web
improvements
&
Launch mobile 0.3 web beta Release: Inline comments
mobile 0.2 Out of Beta
mobile 0.1 16.11. 12.12.
19.9. 7.11. 27.3.
& minimal web
17.7. ETel Conference
Business 2.0 27.3.
GigaOM 9.12.
6.8. Twitter down
New York Times
March
17.12.

12. Out of Beta Exodus
small web
Release: Inline comments Google
improvements 27.3. TWiT’s Laporte joins
Launch
&
web beta 12.12. acquisition
mobile 0.1 mobile 0.2 7.11. ETel Conference A lot of blog coverage
& minimal web 19.9.
mobile 0.3
27.3. 9.10.
17.7.
16.10. 6.4.
GigaOM Business 2.0
6.8. 9.12. TechCrunch
Twitter down 17.5.
March
New York Times
17.12. Eurovision party
12.5.
flyers & event
Lordi in Jaiku
SubTV/Markku from Finland
Reboot 9.0
1.6.

13. EARLY ADOPTERS ARE EVERYTHING

14. Who are early adopters for your product?
What are the influential channels to
reach them?

15. 4. Be persistent, work smart

16. WHAT STARTUPS ARE REALLY LIKE
BY Y-COMBINATOR STARTUPS
“ The emotional ups and downs were the biggest
surprise for me.
I've been surprised again and again by just how much more important persistence is than raw intelligence.
”
“ I've been surprised again and again by just how much
more important persistence is than raw intelligence.
”
“ I'm continually surprised by how long everything
can take. Assuming your product doesn't
experience the explosive growth that very few
products do, everything from development to
dealmaking seems to take 2-3x longer than I
always imagine.
”
“ It is never a single thing. Everything is just
incremental and you just have to keep doing lots of
those things until you strike something.
”

17. HACKERS & HUSTLERS

18. TECH FOUNDER’S
PSYCHOLOGY 101
Any problem is solvable
Given enough time and your brains
Never enough time
Solve right problems
Work smarter, not harder
THIS IS SURPRISINGLY HARD

19. HUIKEA KANBAN

20. HUIKEA KANBAN
PRODUCT

21. HUIKEA KANBAN
PRODUCT
MARKETING

22. HUIKEA KANBAN
PRODUCT
MARKETING
FINANCING

23. HUIKEA KANBAN
PRODUCT
MARKETING
FINANCING
ADMINISTRATION

24. Learn and absorb, but at the end of the day
you make the calls

25. Q&A
Ask anything about
Huikea
Jaiku
Google
Mobile
Games
Social web
Bootstrapping
anything in your mind