Why mobile is an interesting opportunity for startups: AppStore and it's rivals are offering both distribution and small payment solutions.
Simple solutions for small payments do not exists in web, thus mobile can offer an interesting possibility to test new (old) business models.
15. Why iPhone matters?
% flat-rate
Sold units data plan
S60 140M × 0.20
iPhone 20M
16. Why iPhone matters?
% flat-rate Potential
Sold units data plan customers
S60 140M × 0.20 = 28M
iPhone 20M
17. Why iPhone matters?
% flat-rate Potential
Sold units data plan customers
S60 140M × 0.20 = 28M
iPhone 20M × 1.00
18. Why iPhone matters?
% flat-rate Potential
Sold units data plan customers
S60 140M × 0.20 = 28M
iPhone 20M × 1.00 = 20M
19. Why iPhone matters?
% flat-rate % knows Educated
Sold units data plan about apps customers
S60 140M x 0.20 x 0.10 = 3M
iPhone 20M x 1.00 x 0.50 = 10M
38. Some money to be made
Koi Pond
900k downloads
in 9 months
0.99$ Zen Bound
100k downloa
in 3 months
3.99$
Blue Skies
55k downloads
in 6 months
2.99$
41. buy books in e-book reader
buy a timetracking feature to your loved ToDo-app
buy a virtual birthday card
buy a new level for a game
buy a subscription to a quality business podcast