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Lean Startup BCN :: Inaugural Meeting




     Lean Startup
     Introduction
                           @JaumeTeixi
                             Barcelona
                           29/03/2012
Entrepreneur
The Business Model Canvas
Startup

A startup is an organization formed to
search for a repeatable and scalable
business model.
2010, Steve Blank

A startup is a human institution
designed to deliver a new product or
service under conditions of extreme
uncertainty.
2010, Eric Ries
Customer Development


Test the founders hypothesis about
the customer problem

Test if the product concept and
minimum feature set solve that
problem



Steve Blank
Lean Startup

The use of platforms enabled by Open
Source and Free Software

The application of Agile Development
Methodologies

Ferocious customer-centric Rapid
Iteration, as exemplified by the
Customer Development process.

2008, Eric Ries
#lsbcn
The Lean Startup - Why?

assumptions
It’s Obvious that Everybody Wants It!
...Obviously with All this Features!
...and sure with this Pricing Model!

...discover too late that
there aren’t customers!
Value of The Idea = 0.00*
Validated Product has Value! > 0.00*
The Lean Startup - Path To Success



Fail, Iterate, Don’t Give Up,
but Learn !

Bounce Back ...Until You Find
Product/Market Fit

...Without Running Out of Money
The Lean Startup
The Lean Startup

Product Development Team
  Tackles the Solution

  in parallel with

Customer Development Team
  Testing The
  Problem-Customer-Solution
  Assumptions
Agile Software Development

Use of Open Source Frameworks, Tools

Code, Test Permanently
->Continuous Deployment
Document Meanwhile


Kanban Board
Backlog -> In Process -> Finished -> VALIDATED

blossom.io     kanbanery.com
Customer Development


1) Search for a Business (iterate)
       Customer Discovery
               pivoting
       Customer Validation
2) Growth a Business (execution)
      Customer Creation
       Company Building
The Lean Startup Loop
MVP Minimum Viable Product


Ask Minimal Required Needs to
Potential Customers/Early Evangelists

Collect the maximum amount of
validated learning about customers
with the least effort

1) What are you trying to Learn?
2) With which Data?
3) What Measures Success/Failure?
Metrics

Vanity Metrics vs Actionable Accessible Auditable
Pivot Or Persevere

Your Idea is Probably Wrong

A Pivot is a special kind of change
designed to test a new fundamental
hypothesis about the product, business
model, and engine of growth

Nintendo ~ From Hanafuda Cards
PayPal ~ From Palm Money Wallet
Flickr ~ From MMO
Lean Startup 5 Principles
Lean Startup 5 Principles


1 Entrepreneurs Are Everywhere


The goal is NOT to optimize for profit,
margin, or growth.

The goal is that any change that
accelerates learning is a win, and
everything else is waste.
Lean Startup 5 Principles


2 Entrepreneurship is Management

A set of management principles that
seek to test assumptions and
eliminate unknowns.

By talking to customers…
By building simple products…
By measuring the effect of our work...
Lean Startup 5 Principles


3 Validated Learning

Constantly experimenting with new
product features and product
marketing to increase the yield on each
new crop of customers they bring in.

Learn what works and what doesn't.
Lean Startup Principles



4 Innovation Accounting

1) Use a minimal viable product MVP

2) From the Baseline to the Ideal

3) Persevere or Pivot
Lean Startup 5 Principles


5 Build-Measure-Learn


Ideas -> Code -> Data




theleanstartup.com/principles
Lean Startup Top 5 Myths
Lean Startup Top 5 Myths



Myth 1 Lean means cheap. Lean
startups try to spend as little money
as possible.


The Lean Startup method is not about
cost, it is about speed.
Lean Startup Top 5 Myths


Myth 2 The Lean Startup methodology
is only for Web 2.0, Internet and
consumer software companies.


The Lean Startup methodology applies
to all companies that face
uncertainty about what customers will
want.
Lean Startup Top 5 Myths



Myth 3 Lean Startups are
bootstrapped startups.


What differentiates them is their
disciplined approach to determining
when to spend money.
Lean Startup Top 5 Myths



Myth 4 Lean Startups are very small
companies


Established companies have as
much to gain from lean startup
techniques as the mythical “two guys
in a garage”
Lean Startup Top 5 Myths

Myth 5 Lean Startups replace vision
with data or customer feedback


Lean Startups are driven by a
compelling vision, and they are
rigorous about testing each element
of this vision against reality.

http://reut.rs/GXW3Vd
#lsbcn
In Case You're Sleeping...




Steve Blank steveblank.com

Eric Ries startuplessonslearned.com
Lean Startup BCN :: Inaugural Meeting




        Thank You!

                           @JaumeTeixi
                             Barcelona
                           29/03/2012

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Introduction to Lean Startup » Lean Startup Barcelona

  • 1. Lean Startup BCN :: Inaugural Meeting Lean Startup Introduction @JaumeTeixi Barcelona 29/03/2012
  • 4. Startup A startup is an organization formed to search for a repeatable and scalable business model. 2010, Steve Blank A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. 2010, Eric Ries
  • 5. Customer Development Test the founders hypothesis about the customer problem Test if the product concept and minimum feature set solve that problem Steve Blank
  • 6. Lean Startup The use of platforms enabled by Open Source and Free Software The application of Agile Development Methodologies Ferocious customer-centric Rapid Iteration, as exemplified by the Customer Development process. 2008, Eric Ries
  • 8. The Lean Startup - Why? assumptions It’s Obvious that Everybody Wants It! ...Obviously with All this Features! ...and sure with this Pricing Model! ...discover too late that there aren’t customers! Value of The Idea = 0.00* Validated Product has Value! > 0.00*
  • 9. The Lean Startup - Path To Success Fail, Iterate, Don’t Give Up, but Learn ! Bounce Back ...Until You Find Product/Market Fit ...Without Running Out of Money
  • 11. The Lean Startup Product Development Team Tackles the Solution in parallel with Customer Development Team Testing The Problem-Customer-Solution Assumptions
  • 12. Agile Software Development Use of Open Source Frameworks, Tools Code, Test Permanently ->Continuous Deployment Document Meanwhile Kanban Board Backlog -> In Process -> Finished -> VALIDATED blossom.io kanbanery.com
  • 13. Customer Development 1) Search for a Business (iterate) Customer Discovery pivoting Customer Validation 2) Growth a Business (execution) Customer Creation Company Building
  • 15. MVP Minimum Viable Product Ask Minimal Required Needs to Potential Customers/Early Evangelists Collect the maximum amount of validated learning about customers with the least effort 1) What are you trying to Learn? 2) With which Data? 3) What Measures Success/Failure?
  • 16. Metrics Vanity Metrics vs Actionable Accessible Auditable
  • 17. Pivot Or Persevere Your Idea is Probably Wrong A Pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growth Nintendo ~ From Hanafuda Cards PayPal ~ From Palm Money Wallet Flickr ~ From MMO
  • 18. Lean Startup 5 Principles
  • 19. Lean Startup 5 Principles 1 Entrepreneurs Are Everywhere The goal is NOT to optimize for profit, margin, or growth. The goal is that any change that accelerates learning is a win, and everything else is waste.
  • 20. Lean Startup 5 Principles 2 Entrepreneurship is Management A set of management principles that seek to test assumptions and eliminate unknowns. By talking to customers… By building simple products… By measuring the effect of our work...
  • 21. Lean Startup 5 Principles 3 Validated Learning Constantly experimenting with new product features and product marketing to increase the yield on each new crop of customers they bring in. Learn what works and what doesn't.
  • 22. Lean Startup Principles 4 Innovation Accounting 1) Use a minimal viable product MVP 2) From the Baseline to the Ideal 3) Persevere or Pivot
  • 23. Lean Startup 5 Principles 5 Build-Measure-Learn Ideas -> Code -> Data theleanstartup.com/principles
  • 24. Lean Startup Top 5 Myths
  • 25. Lean Startup Top 5 Myths Myth 1 Lean means cheap. Lean startups try to spend as little money as possible. The Lean Startup method is not about cost, it is about speed.
  • 26. Lean Startup Top 5 Myths Myth 2 The Lean Startup methodology is only for Web 2.0, Internet and consumer software companies. The Lean Startup methodology applies to all companies that face uncertainty about what customers will want.
  • 27. Lean Startup Top 5 Myths Myth 3 Lean Startups are bootstrapped startups. What differentiates them is their disciplined approach to determining when to spend money.
  • 28. Lean Startup Top 5 Myths Myth 4 Lean Startups are very small companies Established companies have as much to gain from lean startup techniques as the mythical “two guys in a garage”
  • 29. Lean Startup Top 5 Myths Myth 5 Lean Startups replace vision with data or customer feedback Lean Startups are driven by a compelling vision, and they are rigorous about testing each element of this vision against reality. http://reut.rs/GXW3Vd
  • 31. In Case You're Sleeping... Steve Blank steveblank.com Eric Ries startuplessonslearned.com
  • 32. Lean Startup BCN :: Inaugural Meeting Thank You! @JaumeTeixi Barcelona 29/03/2012