2. Market Area Overview Current Focus Stability and improvements in Baltics Growth in revenue, profits and market share in Croatia Establish Tele2 in all regions and continue to grow rapidly in Kazakhstan Explore geographical expansion opportunities in Central Europe and Eurasia July 2011
4. MacroeconomicKPIs GDP Retail Sales CPI Inflation Unemployment Sources: Central Bank of Estonia,SEB Sweden, Central Bureau of StaticticsLatvia,SEBLithuania
47. All Regions Launched by Year-End Petropavl Astana Kostanay Pavlodar Oral Aktobe Semey Karagandy Oskemen Almaty Kyzyl-Orda Aktau Taraz Shymkent
48.
49. TELE2 KZ reduced MTR with Kcell by 20%, from Nov 15, 2010
50. TELE2 KZ reduced MTR with Beeline by 15%, from Jan 1, 2011
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52.
53. The EBITDA margin for Tele2 Kazakhstan’s operation should reach break-even by 2H 2013.
54. Tele2 Kazakhstan is targeting a long-term mobile customer market share of 30 percent.
55. Long term profitability and ROCE are estimated to be in line with Tele2 Group targets.Long Term Guidance
Notes de l'éditeur
In service revenue Tele2 has been no1 since late 2010
Objective is to improve Brand considerationTransformation ProgramSummaryNetwork Upgrade and expansion programBilling System UpgradeBroader Product Portfolio A new Brand and Communications Platform focusing on PLP and Quality Perception.A New retail store concept.Rapidly upgrade the new store concept.B2B Channel Devellopment.Target Residential Postpaid customersTarget Smart Device UsersTarget B2B postpaid SegmentNetwork expansion to reduce reliance on National Roaming.Improve price perception with a targeted pricing strategyInvest in Online and Self Care channelsFocus on Internal Systems and Process improvements
Upgraded Billing system to support the new Postpaid Data Plans.Upgrade and Expansion of the UMTS Network to support the Smart Phone Devices.Currently the largest and fastest UMTS Network in Croatia.High quality Service together with cheap prices120% Increase in Postpaid sales month on month with the launch of our First Store.10 Stores will be upgraded by Christmas 2011.All 39 stores will be upgraded by the end of 1H 2012.