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Capital Markets Day 2011 Market Area Central Europe and Eurasia NiklasSonkin
Market Area Overview Current Focus Stability and improvements in Baltics Growth in revenue, profits and market share in Croatia Establish Tele2 in all regions and continue to grow rapidly in Kazakhstan Explore geographical expansion opportunities in Central Europe and Eurasia July 2011
Baltics
MacroeconomicKPIs GDP Retail Sales CPI Inflation Unemployment Sources: Central Bank of Estonia,SEB Sweden, Central Bureau of StaticticsLatvia,SEBLithuania
Estonia – Market Facts EBITDA Market Share Revenue Market Share Customer Market Share Key topics ,[object Object]
 4G roll-out starts 2012
 Technical upgrade (radio, core swap)
 Increase of efficiency going forward
Focus on Smartphones and Data
 MTR reductions in 2012,[object Object]
 Technical upgrade (radio, core swap)
Maintain high efficiency
Focus on Smartphones and Data
 MTR reductions in 2012,[object Object]
Increasefocus on B2B segment
Technicalupgrade (radio, coreswap)
Maintain high efficiency
Focus on Smartphones and Data
 MTR reductions in 2012,[object Object]
MacroeconomicKPIs GDP RetailSales CPI Inflation Unemployment Eurostat,Croatian bureau of statictics
Croatia – Market Facts Revenue Market Share EBITDA Market Share Customer Market Share
Croatia – Market Facts and New Guidence Estimate EBITDA HRK Million Free Cash Flow HRK Million Estimate ,[object Object]
  The EBITDA margin for Tele2 Croatia’s operation should reach 20 percent by Q3 2013.,[object Object]
Continue to improve gross margins
Continue to protect the cost leadership and price leadership positions

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CMD2011 - Niklas Sonkin - Market Area Central Europe and Eurasia

Notes de l'éditeur

  1. In service revenue Tele2 has been no1 since late 2010
  2. Objective is to improve Brand considerationTransformation ProgramSummaryNetwork Upgrade and expansion programBilling System UpgradeBroader Product Portfolio A new Brand and Communications Platform focusing on PLP and Quality Perception.A New retail store concept.Rapidly upgrade the new store concept.B2B Channel Devellopment.Target Residential Postpaid customersTarget Smart Device UsersTarget B2B postpaid SegmentNetwork expansion to reduce reliance on National Roaming.Improve price perception with a targeted pricing strategyInvest in Online and Self Care channelsFocus on Internal Systems and Process improvements
  3. Upgraded Billing system to support the new Postpaid Data Plans.Upgrade and Expansion of the UMTS Network to support the Smart Phone Devices.Currently the largest and fastest UMTS Network in Croatia.High quality Service together with cheap prices120% Increase in Postpaid sales month on month with the launch of our First Store.10 Stores will be upgraded by Christmas 2011.All 39 stores will be upgraded by the end of 1H 2012.
  4. Main characteristicsValuePopulation – 01.09.201016 400 000Total Area (km2)2 724 900Land Area2 699 700Population density (per sq.km)5,71Telephones – Fixed Lines (01.09.2010)3 940 300Telephones – Mobiles (01.09.2010)18 097 100Internet users (2010)5 300 000GSM Operators3UMTS Licenses3