10. The three main steps to success through social media… Listen Listen to what your target audience is saying about your business. Respond Once you understand what your audience is saying, then respond. Enter the conversation and interact with your customers. Engage Once you have followed the conversation, understand your audience and give them feedback. Keep your audience engaged with coupons, contests, interesting information.
So what is Social Media? 1) Communication: Blogs Blogger, Wordpress micro-blogs Twitter,, Tumblr social networks, Facebook, myspace, bebo Linked In 2) Collaboration: Wikis: Wikipedia social bookmarking: delicious, Stumble upon social news: Digg, Mixx 3) Multimedia: photography (photobucket, flickr), video (youtube, vimeo), livecasts (ustream, Justin.tv), music (last.fm, hypemachine) 4) Reviews and Opinions: products (epinions), business (yelp), community Q&A (Yahoo!, WIkiAnswers) 5) Entertainment: Second Life, video games (World of Warcraft) It’s everywhere and that’s why this video is so important.