China-Axlr8r, in cooperation with Orange Labs and GWC, once again hosted the annual 10X10 Beijing on June 15th, 2013.
The Geeks on a Train tour takes the China-Axlr8r startups on a ride from Dalian to Shanghai through Beijing at the beginning of each program.
As part of the tour, the 10x10 conference delivers 10 tech pioneers and top VC's from the startup ecosystem in China. This is an amazing opportunity for entrepreneurs to have a peek at the first startup accelerator program in China, meet interesting people and listen to amazing speakers.
Each of them will take you on a 10-minute tour of their trials and tribulations, wins and losses, then give you some great advice and maybe a secret or two about what they learned to help make them the superstars they are today.
19. Who is this guy?
10+ years Mobile Operator - Technology
Management, Project and Programme
Management, STTB, GSD & JFDI
Founder of ikuramedia - the App Specialists -
Coding, Testing, Designing, Selling,
Marketing, Making Coffee and more
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21. Startups
•Creative People - but chronically under resourced
•Often Overloaded by Opportunity
•Too Much Advice of Questionable Quality
•What does this mean?
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23. No #1 Problem
•What should we do?
•When should we do it?
•What should we do if we can’t do it right away?
“In other words - what are our priorities really?”
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25. Classic Priority Matrix
Important Not Important
Urgent
Non
Urgent
Critical Activities Interruptions
Important Goals Distractions
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27. ‘preneur’s Product
Priority Matrix
Differentiator Standard Feature*
Simple
Complex
Get It Done and
Test It
Kiss
Elephants FOO / XaaS
* Do you really need this? Can you make not having it a
differentiator?
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31. All-purpose Weekly Plan
M T W Th F
9-11
11-13
13-14
14-16
16-18
18+
Review Week
Ahead
GID & TI GID & TI GID & TI Logistics
GID & TI Elephants GID & TI Elephants Elephants
Lunch - BRLunch - BRLunch - BRLunch - BRLunch - BR
Kiss S&R GID & TI S&R FOO
Elephants GID & TI GID & TI GID & TI
Review Week
Past
Dinner - BRDinner - BRDinner - BRDinner - BRDinner - BR
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33. My Takeaway 10
for 10x10
1. Do what you love
2. Love what you do
3. Surround yourself with Good People
4. Expunge quickly your rotten apples
5. Get out of the Building
6. Keep Notes - lots of Notes and have them searchable
7. Fail Fast & Fail Frequently
8. Take Time to Sharpen Your Tools
9. Critically Assess Everything
10.Always Have ‘Outs’
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38. Benjamin Joffe!
13 years in Asia!
Founder, +8*!
Co-Founder, Cmune!
Mentor, 500 Startups,
Chinaccelerator, etc.!
Angel investor!
Speaker, Columnist!
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39. Investment Experience!
10 investments ($5k to $50k)!
10 founders convinced me to give them money!
100’s did not!
!
Fundraising!
Cmune! ! ! !Atomico, DCM!
Elysium Space ! ! !In progress!
!
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41. STARTUPS ARE CONFUSED!
A startup is a company
confused about:!
- What its product is"
- Who its customers are"
- How to make money.!
When confusion stops,"
it becomes a real business.!
Dave McClure"
500 Startups!
This plus scale!!
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59. NO PROOF PEOPLE WANT YOUR STUFF!
6!
“In a startup,
no facts exist
inside the building,
only opinions.”!
Steve Blank!
“MAKE SOMETHING
PEOPLE WANT” !
NO!
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73. MAKE IT COUNT
1 clear phrase about you (problem you solve)
The MOST SOLID THING YOU HAVE
Team from Google?
Sold a startup?
Crazy high retention?
You figured out viral?
Users pay lots?
Interviewed 100 clients?
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74. INVESTORS ARE AFRAID
MISSING OUT (“FOMO”)
LOOKING LIKE FOOLS
FEELING BAD (your reaction)
LOSING REPUTATION
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75. Ask for money, get advice
Ask for advice, get money
CONSEQUENCES
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77. MVC = Minimum Viable Credibility
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78. EXAMPLE: ME
10 INVESTMENTS BUT…
2 TIMES LEAD
Both from friends (1 year+)
First one (5 years ago) I knew nothing
Second one (now) I am helping fundraise
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79. SUMMARY
1. ALWAYS BE PITCHING!
2. BEST FOOT FORWARD!
3. REDUCE RED FLAGS!
4. UNDERSTAND MOTIVATIONS!
5. ASK FOR ADVICE!
6. FOCUS ON THOSE WHO GET IT!
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86. Two big trends from Fortune Forum
• Big data!
!
• Cheaper, faster and
easier to launch
companies that go
global
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87. The ultimate killer app
• Data (not content) is
king!
!
• Data (not software)
eats the world
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88. A tale of two companies
• Beijing'based,
• Founded,by,expat,
• Truly,global,in,<3,years,
• Founded,in,Chengdu,
• U<lity,app,
• 100M,downloads,
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89. From Beijing Tech Hive to Fortune 500
------
!
!
Blue Run
Ventures "
!
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90. : Your onramp to success?
• Helping entrepreneurs go from idea to
investment and beyond!
• Team, product/market fit, investors!
• Basis for acceptance to incubators and
investment!
• Do you stack up?
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91. 3 Myths of the Startup
Entrepreneur!
Tan Siok Siok!
Founder&CEO!
Kinetic ONE !
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92. Entrepreneurs !
are the new rock stars!
Silicon Valley is the new
Hollywood!
But…!
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93. Most ideas we have about !
startup entrepreneurship are !
MYTHS!
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153. SMARTOTS
A family social network around
children’s fun mobile learning
Since June 2012:
• 7+ million session
• ~2 Million kids playing with SmarTots
• 46 fun international learning games
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154. THINK: FUN, LEARNING TOGETHER
Kid
Mother
Father
Grandma
Grandpa
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159. • We are going to manage TechCrunch China
(techcrunch.cn)
• We will bring TechCrunch events including
Disrupt Disrupt to China
• We are going to spend more effort connecting
China and Global Startup Ecosystems
• We are setting up TechNode co-working space
in Beijing & Shanghai.
To-dos
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165. 1. App Store Trends
2. Country Trends
3. Device Trends
4. Subcategory Trends
5. Top Publishers and Apps
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166. App Store and Google Play
Overview
• Games are driving the app store market today
• While iOS App and Google Play are now fairly close in game downloads,
iOS still remains the game monetization leader, earning over twice as much
as Google Play in February 2013
• Google Play game revenue is growing quickly, however Google Play revenue
is even more concentrated in games than iOS App Store revenue is
• Over the past year, the in-app purchase business model has gained
momentum, but it has been adopted heavily by games in particular
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167. Game revenue and download trends
iOS App Store and Google Play
• Games has been the leading category driving the app stores
and is continuing to grow
• Google Play revenue is even more concentrated in games
than iOS App Store revenue
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168. In-app purchases in the
iOS App Store
• Over the past year, the in-app purchase business model has gained
momentum, but it has exploded especially for games
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169. 1. App Store Trends
2. Country Trends
3. Device Trends
4. Subcategory Trends
5. Top Publishers and Apps
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170. Country Highlights
iOS App Store and Google Play Feb
2013What is the recommended country launch strategy today?
•South Korea: Google Play is huge in Korea!
•Japan and US: Launch across both iOS App Store and Google Play
•Other countries: iOS App Store monetizes better than Google Play
Which markets are emerging for games?
•China for iOS revenue
•Russia, Brazil, Mexico and Southeast Asia for their growth in downloads
•Asian countries have shown a great propensity for spending money on game
apps
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171. Growth of China iOS Industry
Monthly iOS Downloads, China
Monthly iOS Revenue, China
IndexedtoFeb2012downloadsas100IndexedtoFeb2012revenueas100
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172. Which markets are driving Games downloads
in the iOS App Store and Google Play?
• United States and China drove over 40% of iOS Games downloads
• China uses 3rd party Android app stores extensively, but not Google Play
• In many markets, Google Play now exceeds iOS in Games downloads, which may set the stage
for future Google Play growth
* Top ten countries by total iOS App Store + Google Play downloads Feb 2013
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173. Which markets are driving Games
revenue in the iOS App Store and
Google Play?US, Japan, and Korea drove over 80% of Games revenue in Google
iOS remains the clear revenue leader across most countries, except:
South Korea, home to Samsung, leans heavily toward Google Play
Japan spends across both stores fairly evenly
* Top ten countries by total iOS App Store + Google Play Games revenue Feb 2013
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174. How are the markets
shifting in the iOS App Store?
• Russia is the emerging market in the app
stores
Rank by game downloadsRank by game downloadsRank by game downloads Rank by game revenueRank by game revenueRank by game revenue
Rank Feb 2013 Chg vs. Feb
2012
Rank Feb 2013 Chg vs.
Feb 2012
#1 United States - #1 United States -
#2 China - #2 Japan -
#3 United Kingdom - #3 United Kingdom -
#4 Japan - #4 China é3
#5 Canada - #5 Australia ê1
#6 Russia é6 #6 Canada ê1
#7 France ê1 #7 Germany ê1
#8 Germany ê1 #8 France -
#9 Italy - #9 Russia é1
#10 Australia ê1 #10 South Korea ê1
• China has been moving up the iOS
revenue rankings
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175. How are the markets
shifting in Google Play?
• Russia, Brazil, Mexico are the emerging
markets
Rank by game downloadsRank by game downloadsRank by game downloads Rank by game revenueRank by game revenueRank by game revenue
Rank Feb 2013 Chg vs.
Feb 2012
Rank Feb 2013 Chg vs.
Sep 2012
#1 United States - #1 Japan é1
#2 South Korea - #2 South Korea é1
#3 Russia é3 #3 United States ê2
#4 Germany é1 #4 United Kingdom -
#5 Japan ê2 #5 Germany -
#6 Brazil é6 #6 France é1
#7 Taiwan ê3 #7 Australia ê1
#8 United Kingdom ê1 #8 Canada -
#9 Spain ê1 #9 Russia -
#10 Mexico é6 #10 Hong Kong é8
• Japan and South Korea now on top
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176. iOS App Store: % of app
downloads from games
• China and Japan have a smaller % of iOS App Store downloads coming from
Games compared to Europe and America
* Top ten countries by total iOS App Store downloads Feb 2013
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177. iOS App Store: % of app
revenue from games
• Yet, games monetize well and drive a much greater % of iOS App Store revenue in
China and Japan than in America and Europe
* Top ten countries by total iOS App Store revenue Feb 2013
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178. Google Play: % of app
downloads from games
• Russia has close to half of its Google Play downloads coming from games,
potentially setting the stage for future monetization
* Top ten countries by total Google Play downloads Feb 2013
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179. Google Play: % of app
revenue from games
• The high Games revenue in South Korea and Japan is largely driven by users
spending a remarkable % of their app money on games
* Top ten countries by total Google Play revenue Feb 2013
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180. 1. App Store Trends
2. Country Trends
3. Device Trends
4. Subcategory Trends
5. Top Publishers and Apps
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181. Game Downloads
by iOS Device
• About 30% of all iOS App Store game downloads are for the iPad
• Japan has minimal iPad usage, while Russia sees close to half of game downloads
being for the iPad
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182. Game Revenue by iOS Device
• iPad drove about one-third of iOS App Store game revenue WW
• US drove 40% of WW iPad game revenue, the leading market by far
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183. 1. App Store Trends
2. Country Trends
3. Device Trends
4. Subcategory Trends
5. Top Publishers and Apps
Friday, July 26, 13
184. iOS App Store: Top Game Subcategories
Top-downloaded iOS Game subcategories were Action,Arcade, Puzzle
Top-grossing iOS Game subcategories were Role Playing, Simulation
* In the iOS App Store,
a game can be put in up
to two subcategories.
As a result, there is
overlap among the
subcategories.
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185. Google Play: Top Game Subcategories
In Google Play, the bulk of Games downloads and revenue came from Arcade &
Action, Casual, and Brain & Puzzle games
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186. 1. App Store Trends
2. Country Trends
3. Device Trends
4. Subcategory Trends
5. Top Publishers and
Apps
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187. Top iOS and Google Play
Publishers by Revenues,
2012
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188. Top iOS and Google Play
Publishers by Revenues,
2012
Friday, July 26, 13
189. Top iOS and Google Play
Publishers by Revenues,
2012
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190. Top iOS and Google Play
Publishers by Revenues,
2012
Friday, July 26, 13
191. Top iOS and Google Play
Publishers by Revenues,
2012
Friday, July 26, 13
192. Top iOS and Google Play
Publishers by Revenues,
2012
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199. • No. 1 in number of startups per capita: ~1 startup per 1,800 Israelis
• No. 2 in absolute number of startups. (U.S.) is No.1.
• No. 3 in number of companies traded on NASDAQ after U.S. and
Canada.
• Venture capital investment per capital in Israel is 2.5 times over the U.S.
and 30 times than Europe.
Israel
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201. @ganglu | @卢刚 Thank You & Enjoy the Life
http://www.gang.lu | gang@technode.com
If you want to know more about China, just
read TechNode.com
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