InstaMaze provides spiritual content distribution, e-commerce, and media promotion services. It has three business units: 1) distributing spiritual content, 2) operating an e-commerce marketplace for spiritual products/services called Temple Yatri, and 3) promoting spirituality through media with Divine Features. InstaMaze has transformed from focusing only on business-to-business (B2B) to also including business-to-consumer (B2C) through Temple Yatri and Divine Features. It has also expanded its channels of growth and revenue streams beyond mobile to include online and print.
2. Company Strategy
InstaMaze is a provider of end to end
devotional services.
Currently the company is engaged three business activities:
I. Spiritual Content Distribution - Instamaze
II. Spiritual E - Commerce - Temple Yatri
III. Spiritual Media Promotion - Divine Features
The company has diversified into related new areas based on the market requirements
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3. Transformation: From B2B to B2B and B2C
InstaMaze has transformed from a company fully focused on B2B to
a company that is now focused on both B2B and B2C through its
new initiatives in Temple Yatri and Divine Features.
B2B B2B + B2C
The team at Instamaze must act and think like a B2B and B2C company.
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4. Channel Growth
Over the last six months, InstaMaze has developed new channels of
growth to tap alternate revenue streams that ensure stability in
income and growth.
Mobile Mobile + Online + Print
As a result in channel growth, revenue streams have grown and financial risk has
decreased. This has enabled us to offer better services to our employees and customers.
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5. Instamaze - Spiritual Content Distribution
In Spiritual Content, the company is currently
working on:
I. Voice III. CRBT
a. Satsang a. Devotional Music
b. Live Aarti b. Satsang
c. Live Devotion c. Temple Aarti
d. Geeta
IV. Vernacular Text
e. Mukhwak
a. 24 Categories in 12 Regional
f. Job Alerts languages
g. Regional Temple Pack
V. International Content
II. WAP a. Weather News - Africa
a. Geeta Saar
In the last six months we have added four new categories and five new products
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6. Instamaze Client Base
In the last six months we have added three new clients taking the total tally to ten clients
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7. Temple Yatri
Temple Yatri is a community marketplace of
spiritual products and services
Templeyatri.com will help customers to list, discover, and buy/sell
spiritual services and products online.
Hotels Guest House Pujari Yoga Guru / Trainer Spiritual Organisation Merchandise Shop
Tour / Travel Company Manufacturers Event Organisers Ashrams Temple Trusts Content Owners
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8. Divine Features
Devine Features is platform to promote
spirituality through media channels
Divine features will currently promote devotional products and
services in over 150 Hindi newspapers and magazines as a weekly
service.
The promotional content will features:
I. Interviews
II. Special Stories
III. News and Latest Happenings
IV. Articles and Case studies
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