1. Cubie Messenger
Cofounder 馮彥文
t@cubie.com

2. Cubie
Design before product

3. Whatsapp + Draw Something

4. How?

5. Being Lucky

6. Being Lucky
• retention?
• knowing something or nothing?

7. Why
(Be precise)

8. Last September

9. Andrew Chen’s Blog

10. Hypothesis
• Consumer Market
o Why I doubted Facebook could build a billion
dollar business, and what I learned from being
horribly wrong
• Business model is a commodity
o Why it’s smart for consumer startups to grow first
and make money later
• Product re-position
o Don’t compete on features

11. Consumer Market or Niche Market
Niche & Consumer
High & High
ARPU ARPU
Niche Consumer
Niche & Consumer
Low & Low
ARPU ARPU
Average Revenue Per User

12. Targeting Consumer Market
• Huge market
• Uses everyday

13. Business Model is a Commodity
• EC/flash sales
• Dating
• Game
• Premium subscription

14. Consumer Internet
• “In a world where you can grow a
userbase of 1 billion in a few years,
displaying remnant ads and getting a
$0.25 CPM will do. Or just throw some
freemium model on it, and monetize
1% of them.” ~ Andrew Chen

15. Competition
• Whatsapp?
• Line?
• 微信?

16. Product Re-Position
• Don’t compete on features

17. Nobody buys in

18. Build Product
• Spent 6 Months
• Build platform that evolves
• Monitor user behaviors

19. Build Product
• 6 months
o Android, iPhone, Servers

20. Build Product
• Platform that evolves
o Competitive features
o Test platform

21. Build Product
• User behaviors
o Data analysis

22. Understand Users?
• 台灣網路公司沒有辦法做得大或成功是因為市場
太小?

23. Data Analysis
• Funnel
• Actionable metrics
• A/B testing
• Growth Hacker is the new VP
Marketing

24. Funnel

25. Actionable Metrics vs Vanity Metrics
• Vanity metrics
o Page views
o Downloads
• Actionable metrics
o Benchmark -> Improve
o Usage
o Funnel
• Benefit-driven metrics
o By product, messages send out, invitations, …
(Cubie)

26. A/B Testing

27. Cubie Users
• Drawing / have fun
o > 50% drawing characters
o Text > Drawing > voice > picture
• Customization features
o others can't see it
• People care about privacy
o > 5% users change privacy settings
o iPhone > android
• Instagram
o profile
• registration funnel
o sync is problem

28. Design?
• Iteratively build and test
• Ex: Drawing

29. Other Thoughts

30. Tractions
• High Growth or High ARPU

31. Entrepreneurs as MVP
• The dirty secret behind the incubator boom

32. Exceptional Outcome
• How sheep-like behavior breeds innovation
in Silicon Valley

33. Exceptional Outcome
• Sad to hear …
o Business model is everything
o Ads is not profitable
o In Taiwan, you can’t …

34. Take Away
• Consumer internet
• Understand users
• Be data-driven
• Be exceptional