Ten Strategies for creating and promoting websites for attorneys.
Learn 3 approaches to develop and launch a new website or build out your current new business idea.
Discover leading strategies to drive traffic to your site including: Pay-Per-Click Search Marketing, Search Engine Optimization, Affiliate Marketing, Social Media Strategies including how to create Facebook Fan Pages, using Facebook advertising, YouTube Success Stories, Podcasting Playbook.
Create a ‘relationship’ with a Unique Value Proposition (UVP) learn the ‘Magic of 8′, develop an eNewsletter, create an RSS feed, generate Facebook Likes.
Monetize your website with Google AdSense, Affiliate links and Banners, Information Product Marketing and Social Subscriptions.
About the Presenter Jay Berkowitz
Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience. Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.
Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an instructor and content developer with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX Business TV.
15. 3 Types of Websites - Editor Freelancers are paid based on how much Demand Media expects it can get from the articles or videos generally between $10 and $20
26. Three Types of Websites Blog – Wordpress.org Editor Community
27. Strategy #2 Site Build Basics Site Utilities such as Log in, Contact and phone for Local Business Logo Top Left throughout the site link “Home” 4 Second Rule Who are you, what site offers 20-30% are searchers “Top Right” Navigation Top or left! Add a UVP “Unique Value Proposition” Repeat Navigation Add a site map Add Copy for the Search Engines Social Media ‘Follow’ icons
28. Strategy 3 - Content Strategies Marcus Sheridan Virginia and Maryland “Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
29. “How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
30. CreateContent! Answer 20 Questions Answer 20 Questions they should ask Keyword Blogs Email Blogs
83. Brendon Buchard – 6 Types of Products Books/eBooks, Presentations, DVD’s, Audio, Courses, Coaching $100,000 / $197 / 365 = 1.3 per day
84. Ten Steps To Building & Promoting Law Firm Websites 3 Types of Sites Website build basics Create Content Cascade Content Search Traffic Affiliate and Banner Traffic Social Media Traffic Create a Relationship Monetize Create a Product Jay Berkowitz www.TenGoldenRules.com 561-620-9121