Ten Strategies for creating and promoting websites for attorneys. Learn 3 approaches to develop and launch a new website or build out your current new business idea. Discover leading strategies to drive traffic to your site including: Pay-Per-Click Search Marketing, Search Engine Optimization, Affiliate Marketing, Social Media Strategies including how to create Facebook Fan Pages, using Facebook advertising, YouTube Success Stories, Podcasting Playbook. Create a ‘relationship’ with a Unique Value Proposition (UVP) learn the ‘Magic of 8′, develop an eNewsletter, create an RSS feed, generate Facebook Likes. Monetize your website with Google AdSense, Affiliate links and Banners, Information Product Marketing and Social Subscriptions. About the Presenter Jay Berkowitz Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience. Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com. Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an instructor and content developer with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX Business TV.

1. Ten Steps To Building & Promoting Law Firm WebsitesJay Berkowitz TenGoldenRules.com 561-620-9121

2. Author TGR, website, blog, podcast and an internet advertising agency by the same name

3. TenGoldenRules.comSearch Marketing & Social Media Agency

5. InternetMarketingClub.Org Online Education and Networking

6. Strategy #1 3 Types of Websites - Blogs

7. Set up a ‘blog’ at WordPress.org

8. As easy as an email 

9. Create links Flickr Photo Credit Sergey Golonkin

10. Add an image (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Golonkin

12. Sample ‘BLAWgs’ (Law Blogs)

13. Sample ‘BLAWgs’ (Law Blogs)

14. Sample ‘BLAWgs’ (Law Blogs)

15. 3 Types of Websites - Editor Freelancers are paid based on how much Demand Media expects it can get from the articles or videos generally between $10 and $20

16. 3 Types of Websites - Editor

17. 3 Types of Websites - Editor

18. Where do you get content?

23. 3 Types of Websites - Community InternetMarketingClub.Org

24. 3 Types of Websites – Community

25. 3 Types of Websites – Community

26. Three Types of Websites Blog – Wordpress.org Editor Community

27. Strategy #2 Site Build Basics Site Utilities such as Log in, Contact and phone for Local Business Logo Top Left throughout the site link “Home” 4 Second Rule Who are you, what site offers 20-30% are searchers “Top Right” Navigation Top or left! Add a UVP “Unique Value Proposition” Repeat Navigation Add a site map Add Copy for the Search Engines Social Media ‘Follow’ icons

28. Strategy 3 - Content Strategies Marcus Sheridan Virginia and Maryland “Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”

29. “How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”

30. CreateContent! Answer 20 Questions Answer 20 Questions they should ask Keyword Blogs Email Blogs

31. Cascade Content

32. Cascade Content! Write Articles or blogs ‘Cascade’ to Social Media Create video and audio Syndicate content

33. Drive Traffic…

34. Paid Search “PPC” (Pay Per Click)

35. Paid Search “PPC” focus on conversions

37. Add confirmation code to this page to measure ‘conversion’

38. The ABC’s of SEO

39. A = Architecture Clean code, internal links, site map

40. B = Backlinks 1,277 Links TO the site

41. Lists = great ‘Link Bait’

42. C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery

43. Add Keyword Phrases toFirst Paragraph, Middle and End

44. Add Meta Tags: Title, Description, H1, Alt Tag

45. Objective = Page Dominance

46. Search Traffic! PPC >> Track conversions ABC’s of SEO Architecture Backlinks Content (Copy)

47. SEO “Affiliate Marketing” affiliates send traffic to your site as a virtual sales force

48. Amazon ‘affiliate’ code

49. ‘Affiliate’ Program

50. “Affiliate” Marketing Solutions

51. SEO Banner Advertising and eMail

52. Banner Advertising (Test this through Google AdWords) Google (DoubleClick) code

53. Affiliate and Banner Traffic! CPA Advertising Affiliates = a Virtual Sales Force Test Banners through Google PPC

54. SEO Social Media Strategy Number 7 Social Media

55. Facebook ‘Fan Pages’ profiles for a business. Index in Google.

56. Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at www.Facebook.com/DolphinEncounters

57. Facebook Advertising

58. It is simple to set up Facebook Advertising

59. Target by demographics and ‘likes’. Go from 500 Million to precise target

60. Test different ads .021% .043% .039%

61. Get results like Google PPC

62. YouTube is the #3 Website and #2 Search Engine! Blendtec has had 100 Million video views!

63. Twitter.com/GlenGilmore has over 100,000 followers

64. Podcasts!

65. 7. Social Media Traffic! Facebook Pages and Advertising YouTube! Podcasts Twitter

66. Create a UVP [Unique Value Proposition]!

67. Create a “UVP”

68. eNewsletters

69. The magic of 8

70. RSS (Really Simple Syndication) Subscriptions

71. Read blogs on your phone (RSS)

72. Like Button

73. Result of Like Button Activity

74. 8. Create a Relationship UVP Free eNewsletter The Magic of 8 RSS Subscriptions Facebook Likes

75. Monetize Your Traffic! Google AdSense = Click Revenue

76. Affiliate Banners

77. $5 - $2500

79. Monetize It! – Deal of the Day

80. 9. Monetize Ad Sense Affiliate Pay Per Post Deal-of-the-Day

81. #10 Create a Product

82. Tennis Training

83. Brendon Buchard – 6 Types of Products Books/eBooks, Presentations, DVD’s, Audio, Courses, Coaching $100,000 / $197 / 365 = 1.3 per day

84. Ten Steps To Building & Promoting Law Firm Websites 3 Types of Sites Website build basics Create Content Cascade Content Search Traffic Affiliate and Banner Traffic Social Media Traffic Create a Relationship Monetize Create a Product Jay Berkowitz www.TenGoldenRules.com 561-620-9121

85. TenGoldenRules.comSearch Marketing & Social Media Agency Jay Berkowitz www.TenGoldenRules.com 561-620-9121