Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.

1. Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business Jay Berkowitz [email_address] @JayBerkowitz http://www.TenGoldenRules.com Alex Harris [email_address] @AlexDesigns http://www.AlexDesigns.com

5. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets

6. Twitter = Advanced Strategy Zappos CEO Tony Hsieh very popular

7. Twitter = Advanced Strategy Woot.com Micro Selling

8. Twitter = Advanced Strategy Dell Customer Service Marketing

9. Twitter = Advanced Strategy Comcast Customer Service Marketing

10. Twitter = Advanced Strategy ReTweet Popular Twitterers with an @

11. Twitter = Advanced Strategy Specific Community

12. Twitter = Advanced Strategy Sort Your Tweets! TweetDeck

13. Strategy #2 Facebook – Rising Star

14. Facebook Advanced Strategy Fan Pages – Obama 5.5 Millions Supporters

15. Facebook Advanced Strategy Fan Pages – Coca-Cola 2.9 Million

16. Facebook Advanced Strategy Little MissMatched community

17. Facebook Advanced Strategy earth promise email list building and SEO opportunity on fan pages

18. #3 YouTube / Video

19. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10

20. YouTube – BlendTec ‘Will It Blend’ Sales increased 15X

21. YouTube – Dove Evolution 8.4 Million Views! http://www.youtube.com/watch?v=iYhCn0jf46U

22. YouTube – Little MissMatched Video Channel

23. Viddler – eDiets Monetize Video

24. Tube Mogul – Upload to 20 sites at once, plus great statistics

25. Best Practices – Entertain, Great Music, Celebrities, Spoofs

26. Best Practices – Educate “How to Videos”

27. Meta data – Tag your videos, use all the title and description and include long target phrases Best Practices - Tag Videos for Blended Search

28. #4 LinkedIn

29. LinkedIn – My 661 ‘friends’ have 6,685,900 connections!

30. LinkedIn – Complete your profile with all jobs and descriptive keywords

31. LinkedIn – Search for connections

32. LinkedIn – Join groups in your area of expertise

33. LinkedIn – Ask and answer questions! What are the Ten Hottest Trends in Internet Marketing?

34. #5 Squidoo

35. Squidoo – Created by Seth Godin Great site to build a web presence and links

36. Squidoo – Created by Seth Godin Great site to build a web presence

37. Squidoo – Annie’s Costumes Squidoo Lens, great for links and traffic

38. #6 Flickr

40. Flickr – Take advantage of image search and build community

41. #7 Blogging

42. #8 Blogging

44. Southwest – Corporate Blog

45. Marriott – Corporate Blog

46. Little MissMatched Blog

47. Blogs are the New Newsletters Prospects subscribe to Blogs

48. Google Reader User Defined News

49. Google Alerts – Great Way to track keywords, comment on other blogs, link to your blog

56. #8 Groups/NING

58. NING: Create Your Own Social Network

59. #9 Tracking

60. Google Analytics: Free tracking, how many site visitors, where from, bounce rate, Exit rate per page, sales funnel analysis

61. Google Analytics: Determine where traffic comes from

62. Google Page Rank 5/10 4,979 Links to the Site Alexa Rank 192,423 SEO Quake Toolbar

63. Compete: Compare Site traffic to competitors

64. SpyFu: Determine competitors pay Per Click Activity

65. SEODigger: How Many keywords come up in first two pages on Google

66. TouchGraph: Linking Communities

67. TubeMogul: Video Tracking

68. StartPR: Brand Tracking

69. StartPR: Brand Tracking

70. BazaarVoice: Ratings and Reviews

71. #10 Q&A