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Social Media Means Business
         @JayBerkowitz
         TenGoldenRules.com
•   Social Media Stats
•   Social Media that generates ROI
•   The Britney Spears model, The 3 E’s
•   No time, no team, no budget
•   #SFBJ
•   Slides
Recent Media
Wall Street Journal
Recent Media
  FOX TV
Social Media Means Business
Be really good at 1 thing…




                     Flickr Photo Credit Sum_of_Marc
• 58 million Americans use Social Media
  ‘several times per day’
• Fastest growing 45-54 year olds!
• Users that follow brands up 106% (16% to 33%)
• 85% of marketers ‘increased exposure’
• 58% of marketers ‘generated leads’
           http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow
          http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012
• 1,000,000,000 Users!
• 54% access via mobile
• 47% say it has the greatest impact on
  purchase behavior
• 23% check 5 times+ daily
       http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow/
• 175 million members
• Execs from all Fortune 500 companies
• Unique visitors increased 30 percent
  year over year

              http://press.linkedin.com/about/
• 517 million accounts (141.8 million U.S.)
• 76% post status updates
• 53% of users have been members for
  less than a year

                          http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow
 http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/
• Over 800 million unique users each month
• 72 hours of video are uploaded to
  YouTube every minute
• #2 search engine, #3 Alexa traffic
• Only 57% use video for marketing
                           http://www.youtube.com/t/press_statistics
         http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012
•   25 Billion pages viewed per month
•   500,000 new posts per day
•   400,000 new comments per day
•   Wordpress powers 22% of active websites
•   Blogs with 100,000 + unique visitors a
    month earn an average of $75,000
         http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
Social Media Means Business
         @JayBerkowitz
         TenGoldenRules.com
Social Media Means Business
Social Media Means Business
Social Media Means Business
Social Media Means Business
Social Media Means Business
Social Media Means Business
•   How-to videos
•   Product demos
•   Optimize for search
•   More free training at www.mysite.com


              @JayBerkowitz #SFBJ
Social Media Means Business
Social Media Means Business
Social Media Means Business
Social Media Means Business
Social Media Means Business
Same Landing Page For 2 Campaigns.
       Google CPA = $8.94
       Facebook CPA $2.70
• Your ‘fan’ page is all business
• Facebook ads target based on
  demographics and likeographics
• Measure conversions with Google
  Analytics

          @JayBerkowitz #SFBJ
Social Media Means Business
Social Media Means Business
Social Media Means Business
•   100% complete profile
•   Create and manage groups
•   LinkedIn advertising
•   Answers


            @JayBerkowitz #SFBJ
Social Media Means Business
Social Media Means Business
Add a blog ‘post’
Save as Word document
Paste into post
‘Add an image’
Insert image
Preview Post and/or ‘publish’
We have a blog (website)!
Social Media Means Business
“That's an Aweber
lightbox with
Facebook integration.
It works really well
because the name of
the user is already
filled in.”
“After someone opts in,
they receive a series of auto
emails that are design to
build trust, establish me as
the expert in my space, and
recommend solution that
will solve their problems.
Some of the these solutions
I created myself, some are
affiliate products, and some
I don't make any money on
but I recommend because
they’re good.”
Video Training Course
Book
Social Media Means Business
Social Media Means Business
Social Media Means Business
•   A blog is the simplest website
•   If you can email….
•   Subscriptions, ads, affiliate
•   Answer the top 20 questions
•   Britney Spears strategy

              @JayBerkowitz #SFBJ
Social Media Means Business
Social Media Means Business
Social Media Means Business
“We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby Parker
co-founder Neil Blumenthal
Social Media Means Business
Social Media Means Business
•   A Picture is worth 1,000 clicks
•   Pinterest, Facebook, Instagram
•   Infographics
•   The 3 E’s


             @JayBerkowitz #SFBJ
Cascade Content!
•   do 1 thing!
•   Video
•   Facebook
•   LinkedIn
•   A picture is worth 1,000 clicks / 3 e’s
•   A blog is your website
•   Cascade Content
@JayBerkowitz www.TenGoldenRules.com 561-620-9121

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Social Media Means Business

  • 1. Social Media Means Business @JayBerkowitz TenGoldenRules.com
  • 2. Social Media Stats • Social Media that generates ROI • The Britney Spears model, The 3 E’s • No time, no team, no budget • #SFBJ • Slides
  • 4. Recent Media FOX TV
  • 6. Be really good at 1 thing… Flickr Photo Credit Sum_of_Marc
  • 7. • 58 million Americans use Social Media ‘several times per day’ • Fastest growing 45-54 year olds! • Users that follow brands up 106% (16% to 33%) • 85% of marketers ‘increased exposure’ • 58% of marketers ‘generated leads’ http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012
  • 8. • 1,000,000,000 Users! • 54% access via mobile • 47% say it has the greatest impact on purchase behavior • 23% check 5 times+ daily http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow/
  • 9. • 175 million members • Execs from all Fortune 500 companies • Unique visitors increased 30 percent year over year http://press.linkedin.com/about/
  • 10. • 517 million accounts (141.8 million U.S.) • 76% post status updates • 53% of users have been members for less than a year http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/
  • 11. • Over 800 million unique users each month • 72 hours of video are uploaded to YouTube every minute • #2 search engine, #3 Alexa traffic • Only 57% use video for marketing http://www.youtube.com/t/press_statistics http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012
  • 12. 25 Billion pages viewed per month • 500,000 new posts per day • 400,000 new comments per day • Wordpress powers 22% of active websites • Blogs with 100,000 + unique visitors a month earn an average of $75,000 http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
  • 13. Social Media Means Business @JayBerkowitz TenGoldenRules.com
  • 20. How-to videos • Product demos • Optimize for search • More free training at www.mysite.com @JayBerkowitz #SFBJ
  • 26. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
  • 27. • Your ‘fan’ page is all business • Facebook ads target based on demographics and likeographics • Measure conversions with Google Analytics @JayBerkowitz #SFBJ
  • 31. 100% complete profile • Create and manage groups • LinkedIn advertising • Answers @JayBerkowitz #SFBJ
  • 34. Add a blog ‘post’
  • 35. Save as Word document
  • 39. Preview Post and/or ‘publish’
  • 40. We have a blog (website)!
  • 42. “That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”
  • 43. “After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”
  • 45. Book
  • 49. A blog is the simplest website • If you can email…. • Subscriptions, ads, affiliate • Answer the top 20 questions • Britney Spears strategy @JayBerkowitz #SFBJ
  • 53. “We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
  • 56. A Picture is worth 1,000 clicks • Pinterest, Facebook, Instagram • Infographics • The 3 E’s @JayBerkowitz #SFBJ
  • 58. do 1 thing! • Video • Facebook • LinkedIn • A picture is worth 1,000 clicks / 3 e’s • A blog is your website • Cascade Content @JayBerkowitz www.TenGoldenRules.com 561-620-9121