This document discusses how video marketing can benefit businesses. It profiles several experts in online marketing and video production, including Jay Berkowitz, author of "The Ten Golden Rules of Online Marketing" and founder of TenGoldenRules.com. Berkowitz advocates creating a YouTube channel and optimizing videos for search engine optimization. The document also profiles J.B. Glossinger, founder of MorningCoach.com, and notes how he uses video for branding, credibility, list building, community, and search engine optimization. It encourages marketers to calendarize video production, optimize videos, and use videos to drive traffic to their websites.