Data is King
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Paul Barrett discusses customer behavior and preferences using Teradata. For more informaton visit: http://www.teradata.com/t/products-and-services/integrated-web-intelligence/
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Data is King
- 1. DATA is KING ETIS Conference 2009 – Istanbul Paul Barrett – Teradata
- 6. The Customer Relationship Is Increasingly Data Rich Interactive Digital Analogue Amount of Engagement Data Available Social Media Device Health Subscription Pre-Paid Voice Streaming Content Web Click Stream Interactive Adv. Premium Services Apps Voice CDR Wireless CDR Voice of Customer
- 10. Understanding Network Behaviors N E T W O R K C O N S U M E R S interaction
- 11. Detailed Data Can Transform Advertising Targeted Personalized Segmented Profitable
- 13. Losing Data about High Value Customers Risks Long Term Customer Revenue A Year Ago Now Next Week High Value Customer Caught in the Financial Crisis
- 16. Customer Knowledge Over Customer Lifetime Pro-Forma Assumptions
- 17. Customer Knowledge Over Customer Lifetime Pro-Forma Assumptions
- 18. Customer Knowledge Over Customer Lifetime Pro-Forma Assumptions
- 20. Customer Knowledge Over Customer Lifetime Pro-Forma Assumptions
- 22. Customer Knowledge by Functional Area Pro-Forma Assumptions
- 23. Customer Knowledge by Customer Management Pro-Forma Assumptions
- 24. What Data Do You Have that Could Transform Your Business Performance?
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- Understanding how networks and consumers interact And new customer behaviors - Especially the next generation of consumers…. The digital natives.
- It is too expensive It causes performance problems It is difficult to integrate Anything that has to do with making IT work better.
- One problem with summarization is that you can’t go back and get granular. It is more difficult to match on campaigns, customers, products, locations etc.
- Most Retailers do not make the top 100 in any country. For example Vodafone.co.uk is #89 in the UK , 3,583 overall.