Learn how Teradata can help your business at www.Teradata.com

1. Top Ten Reasons to Choose Teradata
Solutions
Data Warehousing
Considering a new business intelligence Consider a single view of your enterprise 3. Front Office meets
application or a change in your data and the resulting decision-making advan- Back Office
warehousing environment to get better tages. A single, integrated source of Converting information into strategic
performance? Do you need faster access accurate data means smarter, faster decisions insight is good, but transforming insight
to your data and an easier and less across your enterprise. Leverage your data into action is even better. Active Enterprise
costly way to manage it? Think Teradata. assets to gain strategic insight, recognize Intelligence™ capability, powered by
Technology, people, processes, and emerging trends, and respond quickly to Teradata’s Active Data Warehousing™
passion aligned to consistently build leave your competitors behind. Think technologies, extends your data warehouse
successful data warehouses. As the global Teradata. Here are 10 reasons why: from strategic, back-office analysis to the
leader in enterprise data warehousing and front lines of your business, enabling you
1. A Single View of Your
analytical solutions, we provide innova- to respond to events as they occur. This
Business
tions to strengthen your position today operational intelligence can be deployed
While every business is unique, each shares
and grow your business tomorrow. to your associates in sales or call centers,
a common need: consistent, accurate, and
or through touch points, such as web sites,
timely information to make smarter, faster
ATMs, kiosks, point-of-sale systems, and
decisions. In today’s fast-paced, volatile
even shelf pricing tags and scanners while
business environment you need a single,
the customer is still interacting with you.
consistent view of data for all your busi-
Using Active Enterprise Intelligence™
ness decisions. Why incur the expense
capabilities, you can cross- and up-sell
and management issues associated with
customers while they’re still on the phone,
multiple data stores and redundant data?
change supply chain logistics and produc-
Teradata’s enterprise data warehouse
tion plans as fast as demand changes, and
approach to data warehousing makes
spot potential problems in time to fix them.
integrated information available from
anywhere in your organization through a 4. Proven Experience
single, centralized, yet flexible data source. No question. Teradata delivers time and
time again. Teradata is the pioneer and the
2. Smarter Strategic
continued leader in data warehousing and
Decisions – Faster
decision support. We’ve installed more than
Without sophisticated analytical capabili-
2,400 data warehouses and helped more
ties, data simply do not translate into
than 950 companies manage data and
insight. Teradata’s analytical solutions
make better decisions for powerful growth.
enable you to use information to analyze
Our heritage gives us a base of industry
and manage your business every day.
knowledge and vision, and built-in global
With Teradata, decision makers across
consulting and support services. These
your enterprise can quickly make well-
services, together with our R&D efforts,
informed, coordinated, strategic decisions
are simply unmatched in their success.
to guide your business.
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2. Top Ten Reasons to Choose Teradata
Solutions
What They’re Saying…
Just ask around. Customers, publications, and industry analysts are talking about Teradata’s
leadership in data warehousing and enterprise analytics. We’re continually being honored
as the industry’s best, and we’re proud that so many of our customers have taken home
prestigious industry awards for their practices in their unique deployments.
Rated the industry’s number one enterprise data Computerworld Honors Program
warehouse platform in the “Current Offering” > Sabre honored as Laureate.
category in “The Forrester Wave™: Enterprise > Nationwide Insurance named Laureate winner.
Data Warehousing Platforms, Q1 2009,” released
February 6, 2009 by Forrester Research. 2009 World BSS Awards
> Positioned as a leader by the Gartner Group in
Computerworld Best Practices in BI 2009
three categories:
> ARC honored as winner in Expediting
– The Data Warehouse DBMS Magic Quadrant, Information Delivery, Retrieval, Reporting
December 23, 2008 and Analysis.
– The Data Warehouse DBMS Server Evaluation > RBC named finalist in Creating an Agile BI
Model, December 1, 2008 Infrastructure category.
– Magic Quadrant for CRM Multichannel Campaign
Gartner BI Excellence Awards
Management, April 24, 2009
> GE Rail named finalist.
> InformationWeek (IW) ranked Teradata number
22 in its annual list of “250 Top Innovators” in BeyeNETWORK 2009 Vision Award for
implementing information technology. Business Impact
> Selected for the seventh consecutive > Freescale Semiconductor and Teradata
time by Intelligent Enterprise for the overall winners in BI category.
magazine’s 2009 Editors’ Choice Awards Computerworld Enterprise Intelligence
“The Dozen” – their elite list of “the most influential > AT&T – Customer Intelligence.
vendors that will drive the intelligent enterprise
> RBC – Excellence in BI and Analytics.
in 2009.”
> United States Postal Service – Government.
> Included in BusinessWeek’s InfoTech
> ARC – Industry Innovation.
100, the world’s best performing tech
companies, June 1, 2009. > Australian Pharmaceutical – Integrated View.
TDWI Best Practices Awards NCDM 2009 Database Excellence Awards
> GE Rail wins Operational BI. > Hallmark – Winner of Business to Business
Marketing category.
> Freescale and Teradata win in Enteprise BI.
> ARC wins in Predictive Analytics. > Cabela’s and Teradata – Winner in Technological
Applications category.
Financial Insight Innovation Awards
> Teradata and National Australia Bank were named “best
> Maybank named winner for innovative CRM solution.
of the best” in database marketing by the National
EHI Retail Technology Awards Center for Database Marketing. The companies were
> Metro group given top honors as named winners of the 2008 Platinum Award for overall
“Best Enterprise Solution.” excellence in Database Marketing and collected the
2008 Gold Award for Multi-channel Marketing.
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3. Top Ten Reasons to Choose Teradata
Solutions
Teradata.com
5. Strong Customer References 7. Powerful Technology 9. A Full Suite of Services
Royal Bank Financial Group, Harrah’s, Performance? Our technology delivers. From strategy and design through
Ford Motor Company, British Airways, With Teradata solutions, decision time is implementation and support, Teradata
TESCO Stores, Deutsche Post, eBay, measured in seconds and minutes, not Services ensure your success. Our Teradata
Overstock.com, Vodafone, Amazon.com, days and weeks. Our robust, sophisticated Services Consultants bring patented
and The Coca-Cola Company. Want to get design is easy to manage and use – no methodology and years of experience
an idea of the unparalleled value of our matter how simple or complex the query. to allow you to quickly plan and build
solutions? Just ask our customers, both Moreover, our solutions are scalable and projects with high value and minimized
the global powers and the most exciting flexible, offering a single, integrated risk. And it doesn’t stop there. Our
up-and-comers. platform that handles vast amounts of Services teams offer the help you need
data and users, and numerous workload throughout your system’s lifecycle with
6. Industry Expertise
types simultaneously to drive better real- best practices for performance and
Retail, manufacturing, transportation and
time decisions. capacity planning and managed growth.
logistics, financial services, insurance,
communications, media and entertainment, 8. Strong Partnerships 10. Focus on Data Warehousing
travel, healthcare, and government. Every Comprehensive solutions are just that – At Teradata, we focus on our core business
industry has its own signature challenges a variety of critical elements brought – so you can focus on yours. Data ware-
and demands. Teradata professionals offer together to create a complete solution. To housing isn’t just something we do. It’s all
a fundamental base of industry knowl- ensure you have the tools you need to that we do. No matter what your industry,
edge. Just check out our playing fields: leverage the power of Teradata solutions, challenges, or requirements, we offer
> 90% of the top ten global telecommu- we work with the industry’s leading in-depth knowledge and comprehensive
nications companies software companies and systems integra- services that are right for you. From design
tors. You can easily access your Teradata to deployment to critical success factors,
> 50% of the top ten global retailers
system from enterprise applications we know our business better than anyone
> 70% of the top ten global airlines
developed and deployed in application else in the industry.
> 70% of the top ten global transporta- server environments, such as IBM Web-
tion and logistics companies Consider a single view of your enterprise.
Sphere, SAP NetWeaver,® BEA WebLogic,®
Teradata can get you there. The first step?
> 50% of the top ten global commercial and Microsoft.NET.® The bottom line is
Contact your Teradata representative or
and savings banks that we work with a wide variety of the
visit Teradata.com today.
industry’s top providers so that, in the
end, so can you.
Raising Intelligence, Active Enterprise Intelligence, and Active Data Warehousing are trademarks, and Teradata and the Teradata logo are registered trademarks of
Teradata Corporation and/or its affiliates in the U.S. and worldwide. SAP and SAP NetWeaver are registered trademarks of SAP AG in Germany and in several other
countries. Microsoft and Microsoft.NET are registered trademarks of Microsoft Corporation. Teradata continually improves products as new technologies and
components become available. Teradata, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described
herein may not be marketed in all parts of the world. Consult your Teradata representative or Teradata.com for more information.
Copyright © 2006-2010 by Teradata Corporation All Rights Reserved. Printed in U.S.A.
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