2. The Problem: Two Sets of Disconnected Data > Website Banners Messaging Email Blog OFFLINE MARKETING Catalog Fax TV Direct Mail Word of mouth Call Center Print ONLINE MARKETING
3.
4.
5. So What Is This Really Worth? > Plus: email, direct mail, contact center, etc. Current Reasonable Potential Visitors Per Month 500,000 500,000 550,000 % Visitors Who Buy 0.029 0.032 0.050 Buyers Per Month 14,500 15,950 27,500 Buyers Per Year 174,000 191,400 330,000 Average Purchase $125.00 $137.50 $137.50 Monthly Revenue $1,812,500 $2,193,125 $3,781,250 Annual Revenue $21,750,000 $26,317,500 $45,375,000 Value $4,567,500 $23,625,000