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Guidelines, Icons and
    Marketable Skills: An
Accessibility Evaluation of 100
 Web Development Company
        Homepages

   Teresa Gilbertson and C.H.C. Machin
        Loughborough University
Research questions
1. Do web development companies view
   accessibility as a selling point?
2. Does the mention of accessibility on
   developers’ site have an effect on the
   accessibility of their own site?
3. Do conformance logos/icons and
   accessibility statements have any bearing
   on the accessibility of the website?
Methodology
• 100 websites checked

• Accessibility as a service or skill
• Accessibility statements

• Homepage conformance icons/logos
• Homepage validation
Results – selling points

• Accessibility as a selling point is common

• Mention of WCAG conformance is not

• No association with automated homepage
  accessibility
Results – accessibility
            conformance icons
• Conformance icons not prevalent
• Some icons more common than others

• Conformance icons do not guarantee
  validation

    Images from: w3.org
Results – accessibility statements
• Accessibility statements not widespread

• No association between accessibility
  statement and automated homepage
  accessibility
Results – automated checks
• Language of page – missing attribute

• ALT tags and link context – Banner
  slideshows

• Labels for forms
Future work
• Exploration of developer attitudes

• Views on conformance icons
• Self assessment of developer skills

• Full manual evaluation of homepages
Summary

• Accessibility seen as a desirable skill

• Conformance icons do not necessarily
  reflect current validation

• Accessibility errors still common
Thank you

Questions?

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Guidelines, icons and marketable skills

  • 1. Guidelines, Icons and Marketable Skills: An Accessibility Evaluation of 100 Web Development Company Homepages Teresa Gilbertson and C.H.C. Machin Loughborough University
  • 2. Research questions 1. Do web development companies view accessibility as a selling point? 2. Does the mention of accessibility on developers’ site have an effect on the accessibility of their own site? 3. Do conformance logos/icons and accessibility statements have any bearing on the accessibility of the website?
  • 3. Methodology • 100 websites checked • Accessibility as a service or skill • Accessibility statements • Homepage conformance icons/logos • Homepage validation
  • 4. Results – selling points • Accessibility as a selling point is common • Mention of WCAG conformance is not • No association with automated homepage accessibility
  • 5. Results – accessibility conformance icons • Conformance icons not prevalent • Some icons more common than others • Conformance icons do not guarantee validation Images from: w3.org
  • 6. Results – accessibility statements • Accessibility statements not widespread • No association between accessibility statement and automated homepage accessibility
  • 7. Results – automated checks • Language of page – missing attribute • ALT tags and link context – Banner slideshows • Labels for forms
  • 8. Future work • Exploration of developer attitudes • Views on conformance icons • Self assessment of developer skills • Full manual evaluation of homepages
  • 9. Summary • Accessibility seen as a desirable skill • Conformance icons do not necessarily reflect current validation • Accessibility errors still common