5. campusM™ Mobile Platform 1 App Manager Portal: create, change, manage campusM™ mobile apps 2 Pre-built mobile modules: mini-apps that work on many mobile devices 3 Mobile Optimised Architecture: security, integration, pre-built connectors, caching 4 App Development Kit: for customers to extend & build new mini-apps, write-once 5 Cloud-based open architecture: Hybrid SaaS/On Campus, University data stays where it is
App Store Launched 2008, 2009 1.5 billion downloads / 65K apps, 2010 5 billion downloads, 225K apps Facebook: 500 million users, a year ago 65 million mobile users, today 200 millions mobile user, facebook mobile users twice as active as desktop users.