TERMINALFOUR t44u 2010 - WEM Variation impact analysis

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Raphaele Beyssac Variation impact analysis - A/B Testing Testing your content t44u User & Partner Conference 2010

What Is A/B Testing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],t44u User & Partner Conference 2010

Method ,[object Object],[object Object],[object Object],[object Object],t44u User & Partner Conference 2010

Step 1 – The Structure ,[object Object],[object Object],[object Object],t44u User & Partner Conference 2010 Landing Page Option A: URI = variation-a Option B: URI = variation-b

Step 2 – The Landing Page ,[object Object],[object Object],[object Object],[object Object],t44u User & Partner Conference 2010

Step 3 – The Variations ,[object Object],[object Object],[object Object],t44u User & Partner Conference 2010 Option A Option B

Step 3 – The Variations Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],t44u User & Partner Conference 2010

Step 3 – The Variations Pages (media formatter code) ,[object Object],[object Object],t44u User & Partner Conference 2010

Step 4 - Measuring ,[object Object],t44u User & Partner Conference 2010

Conclusion ,[object Object],[object Object],[object Object],t44u User & Partner Conference 2010

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